Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. While AI content is certainly impressive, it hasn't led to the results that many people expected.
The Importance of Quality Content
If you want your blog to succeed, you need to produce high-quality content. According to The Blog Starter, "Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.
This is important from both a user experience standpoint and a technical standpoint. If you don't have good content, there's no reason for people to visit your blog. Even if you've produced good content in the past, a single bad post can be enough to turn off a loyal follower forever. On top of that, good content is important for building authority in the eyes of search engines. Without quality posts, no SEO strategy is going to be effective.
Quality posts are:
Accurate: Good posts should be technically accurate, with details that can be verified elsewhere on the internet. Misleading or deceiving readers will not go over well.
Valuable: Your work should also be valuable to readers in some way. Often, this means providing them with information, entertainment, or both.
Readable: Blog posts should be easy to read, with simple vocabulary, formatting that's easy on the eyes, and approachable phrasing. Posts should also be clear and concise.
Original: Good works are original, with totally novel phrasing and unique ideas. Ideally, you won't be able to find anything else like it on the web.
Relatable: Finally, quality content should be relatable. People should be able to connect to your writing in a direct, personal way. Authenticity is increasingly important in an era of distrust.
The Promise of AI Content
Generative AI has partially disrupted the world of online content development, giving millions of people an easily accessible tool that can, ostensibly, produce decent, technically original content at incredible speeds. You can try it out for yourself, using a simple prompt to generate an article in mere seconds.
At first glance, this content is accurate, easy to read, and reasonably original, so the fact that it can be generated quickly and cheaply is a massive advantage in SEO and online marketing. However, people who began to lean almost exclusively on AI content haven't seen the results they thought they would.
Why AI Content Falls Flat
AI generated content falls flat in a few key ways:
Factual Errors
Thanks to AI hallucinations, there is no way to totally trust the accuracy or reliability of AI generated content. While much of the content generated tends to be accurate, there is no guarantee of this, and factual inaccuracies can easily slip you by. If people see grossly incorrect information on your blog, they will no longer trust you.
Misguided Prompts
The quality of AI generated content is heavily dependent on the quality of the prompts fed to the AI. If your prompts are thin, vague, or otherwise not conducive to facilitating the creation of good content, you'll inevitably be disappointed with the results.
Repetitiveness
Most people can tell when they're reading a piece of content generated by AI. That's because AI engines tend to rely on pattern recognition, so they end up repeating similar formulas over and over. The result is usually a stale piece with little charm.
Lack of Personality
There's also no real personality or authenticity in the work created by AI. Sure, you can ask an AI to fabricate a personal experience, but it's not going to feel as real as one genuinely recited by a human being who lived it.
What to Do Instead
Write original, authentic content.
The vast majority of your blog content should be original, authentic content written by a human being. Ideally, it should be based on personal experience – and it should highlight your unique personality. AI struggles with writing truly original content and it doesn't have any genuine personal experiences to share, so this is your chance to shine as a human writer.
Do something that AI can't.
Simply regurgitating a simple step-by-step tutorial is something that AI can handle easily, so instead, focus on developing content that AI simply can't handle. AI rarely gives "opinions," and when it does, those opinions are totally uncontroversial, so consider becoming a bolder, more active thought leader in your work.
Use AI wisely.
If you do decide to use AI tools, use them in pursuit of creating quality content. Generative AI can be extremely useful in researching, brainstorming topics, outlining, and even drafting, but if you rely on it exclusively for generating content, you're probably going to regret it. By choosing the right tool, you can improve the quality of the output. By using that tool sparingly, you can keep your content authentic.
Closely monitor new publications.
If you publish anything that was, in any way, generated by AI, thoroughly proofread and fact check it before putting it on your blog.
AI content is no substitute for human writers, nor is it a cheap way to master the arts of SEO and blogging. However, there's no need to totally dismiss generative AI or refuse to use it in any capacity. What's important is that you recognize both the strengths and the weaknesses of AI generated content, and that you use AI tools in a way that allows you to produce the best quality content for your blog.
Frequently Asked Questions
Which are the four types marketing?
Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.
What are 7 steps in an internet marketing strategy plan?
Internet marketing strategies are used to achieve business goals through online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is vital for successful internet marketing and should all be completed regularly.
- Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. It is important to consider who may buy your product or service, and what it costs.
- Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It provides valuable insight into consumer behavior, trends, and other information.
- You will need to choose a platform (e.g. Facebook) and decide where you want your ads placed. Once you have chosen your platforms, it's important to ensure that they are correctly configured. You can also decide whether you want to spend money or pay per click.
- Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics Analytics allows you to track traffic flows, conversions rates, and customer demographics.
- This allows you compare results to benchmarks as well as previous performance levels. This step shows you how to improve areas where you are struggling.
- Optimization – Optimizing your website means making changes to improve its ability to attract visitors. For example, you could add new features or change how users navigate your site.
- Evaluation – This is where you can assess how your campaign is performing. Are there any opportunities for improvement? If you don't, then you have probably reached your goal. However, if there are still issues that need addressing, then you'll need to evaluate again.
What kind of eCommerce Marketing Strategy Should I Follow?
There are three types of eCommerce marketing.
- Direct marketing
- Search Engine Optimization (SEO).
- Social Media Marketing
Direct marketing involves sending emails directly to potential buyers. These emails could contain coupons, discounts, special offers, etc. This marketing strategy aims to build customer loyalty.
Search engine optimization improves the rank of your website on search engines such Google, Yahoo, Bing, etc. More people will find your site if it appears near the top when they search for keywords that are related to your product or services.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. Connect with your audience. It's free, easy to set up, and effective.
Each of these options has its pros, and cons. SEO, for example, requires time and effort while direct marketing is more efficient. If you are only focused on one aspect of eCommerce marketing, you may not see the full benefit. Combining different marketing strategies is a good idea.
Emails could promote your products. This would help you to rank highly in search engines. You could also advertise through social media and then link from that page to your website.
As you can see there are many options to market your eCommerce shop. Make sure you choose the right work for your business and stick with them. Good luck!
Social Media Marketing offers a great opportunity to promote your business online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five social media marketing strategies to help your business grow.
- Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload content such as photos, videos, and other files.
- Promote Your Business on Twitter – Twitter is another great place to share information and connect with people. You can increase your visibility with hashtags.
- Post Videos on YouTube – Uploading videos is very popular because many people enjoy watching them. If they like what is shown, they may click to visit you website.
- Host Live Events – Having live events allows you to meet face-to-face with potential clients. They can ask questions about your products and services.
- React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. You should respond quickly to negative comments.
What is the role of marketing in a business strategy?
Marketing is part of every business strategy. Without marketing, no one would know what your company offers. Marketing would be meaningless without sales. So marketing is essential to any business strategy.
However, not everyone is aware of the importance and value of marketing. Marketing is often viewed as just spending money on advertisements. Marketing is more than just advertising. Marketing encompasses everything you do to communicate your company's identity and position in the marketplace.
Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers view me? How can I best present myself to the world
If you can't answer these questions, then you aren't thinking about marketing.
Statistics
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
External Links
hubspot.com
youtube.com
influencermarketinghub.com
statista.com
How To
How to get your Google Digital Marketing Professional Certificate
Google offers a free online course called Search Engine Optimization for Beginners. This is a great way learn how to optimize your site for search engines like Google.
The course covers essential SEO topics such as page titles, meta tags, internal linking, and site speed. These lessons can be used to improve the performance of your website if you have one.
After the course has been completed, you will receive your certificate of completion. This certificate has a two-year validity and allows you add “SEO,” to your LinkedIn profile.
You also earn 10 CPE credits when you complete the course. These credits will be accepted by most colleges or universities.
Google Certified Partner (GCP), is a paid certification program offered by Google. Candidates must pass a rigorous exam, and provide proof of their experience to become GCP certified.
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By: Emma Bentley
Title: The Truth About AI Content: Why Human Writers Still Reign Supreme
Sourced From: marketinginsidergroup.com/best-practices/ai-content-isnt-working/
Published Date: Mon, 05 Aug 2024 09:00:50 +0000