Last May, Monisha Misra reluctantly accepted her first customer. Nine months later, she'd eclipsed $100k in total sales — all on the side from her day job.
BoardsByMo.com: A Charcuterie Success Story
Monisha Misra's BoardsByMo.com started as a way to give back to essential workers during the pandemic. What began as donating snack platters soon turned into a thriving business venture.
Monisha's Journey to Success
Monisha's entrepreneurial journey began with a simple act of kindness. By providing snack platters to essential workers, she laid the foundation for her future business.
Building a Strong Online Presence
Discover how Monisha grew her Instagram following to over 20,000 people and utilized hashtags to reach a broader audience.
From Validation to Systems
Learn how Monisha transitioned from managing orders via Instagram DMs to streamlining her processes using CRM software like HubSpot.
Establishing a Strong Brand
Explore how Monisha built a professional website on Shopify to enhance customer experience and manage orders efficiently.
Marketing Strategies on Instagram
Uncover Monisha's tips for leveraging Instagram to market her charcuterie board business successfully, from posting regularly to engaging with followers.
Expanding Revenue Streams
Find out how Monisha diversified her business by offering virtual charcuterie board classes and business workshops to meet growing demand.
Scaling Up for Growth
Discover how Monisha scaled her business by outsourcing deliveries and moving into a larger commercial kitchen to increase production capacity.
Balancing Side Hustle and Full-Time Job
Learn how Monisha manages to balance running BoardsByMo alongside her full-time job by setting boundaries and optimizing her schedule.
Future Plans and Tips for Success
Explore Monisha's plans for expanding her B2B operations and her top tip for aspiring side hustlers: "Surround yourself with like-minded people."
Explore more about Monisha's journey at BoardsByMo.com and follow her on Instagram for inspiration.
Take your side hustle to the next level with resources from HubSpot and Shopify.
For more side hustle tips and inspiration, check out The Side Hustle Show podcast in your favorite podcast app.
Start your journey to financial freedom and entrepreneurial success today!
Frequently Asked Questions
What role does marketing play in business strategy planning?
Every business strategy must include marketing. Without marketing, no one will know what your company has to offer. And without sales, marketing wouldn't matter. Marketing is an essential part of any business strategy.
Marketing is important, but not everyone gets it. Marketing is often thought to be about advertising campaigns. Marketing is more than just advertising. Marketing can be described as everything you do that communicates your company's identity or position in the market.
As you consider your business, think of these questions: What image do I want to project? How will my customers see me? How should my world perceive me?
If you don’t know the answers to these questions, you probably haven’t considered marketing.
What are the 5 Marketing Concepts?
These are the five marketing concepts:
- Branding – A brand is an image that people have for you. It's the first thing people associate with your name. You need to create a brand identity that is consistent across all media.
- Positioning – Your positioning is the way you position yourself in your market. What does it mean to be who you are and why should people care?
- Message – This describes the message. What is your point What's the point?
- Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
- How can you measure success with measurement?
What are some examples for indirect marketing?
Consider indirect marketing options that could be used to promote your business. One example is a social media campaign that encourages people to upload pictures of their products. This could help spread word about your brand.
Advertise in local papers if you are an auto shop owner.
Another example is to send coupons to customers via e-mail or place ads on bulletin boards at public locations.
Because it costs little, indirect marketing works great.
You will need patience to promote your business. It takes time for people to trust you.
Also, you need to monitor how effective your campaigns perform. Measure the number and quality of leads that each method generates.
This will give you a better idea of which methods work best for your business.
Statistics
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
External Links
moz.com
- SEO Learning Center – Moz
- [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz
influencermarketinghub.com
neilpatel.com
statista.com
How To
How to get your Google Digital Marketing/E-commerce Professional Certification
Google offers a free online course entitled Search Engine Optimization For Beginners. This is a fantastic way to learn about optimizing your website for search engines, such as Google.
The course covers SEO topics such page titles, metatags, internal linking and site speed. These lessons will assist you in improving the performance of your existing website.
You will receive a certificate after you have completed the course. This certificate is valid two years and can be used to add “SEO”, to your LinkedIn profile.
Completing the course earns you 10 CPE points. These credits will be accepted by most colleges or universities.
Google also provides a paid certification program called Google Certified Partner (GCP). Candidates must pass a rigorous exam to become GCP certified and also submit proof of relevant experience.
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By: 3072
Title: Monisha Misra: From Side Hustle to $100k in Sales
Sourced From: internetlib.org/how-to-start-a-charcuterie-board-business-100k-in-sales-in-9-months/
Published Date: 7/24/2021 5:23:44 PM