It is not easy to keep your audience engaged with your content. It is essential to constantly assess your content's engagement metrics and anticipate the needs of your audience.
This is why it is so important to have up-to-date content in any digital marketer's strategy. How do you create new content while not spending too much time? You can use transcription services.
This guide will explain transcription services and their benefits for digital marketers. To give you an idea of how valuable these services are, I will also be focusing on one use case: repurposing content.
What are Transcription Services?
Transcription services can be described as business services that convert audio to text. Pre-recorded audio is often used to transfer the audio to transcription professionals who are skilled in shorthand. They can quickly and accurately transcribe audio from many sources.
There are also AI-powered transcription tools like Rev and Otter. These services combine AI and trained professionals to provide a high-quality experience.
A transcription service can help preserve audio in text format, from podcasts and videos to workshops or live speeches. These can be used later for reference, or as I will explain below, to repurpose marketing content.
What Transcription Services are Used
Doctors, scientists, researchers, and technical professionals most commonly use transcription services. The spoken notes of the patients are transcribed into written notes and reports, which can be used as reference or record keeping.
You may also think about court proceedings or police investigations when you think of transcription. These are also used to keep records (often public records) and make proceedings available to everyone.
Digital marketers can also reap the benefits of transcription. Repurposing content and creating high-value content in multiple formats is one of the best ways to make use of transcription.
5 ways to use transcription services to repurpose your content
Digital marketers can reap many benefits from transcription services, including the ability to repurpose content. These are five ways that transcription can be used to expertly repurpose content.
1. Turn a Video Into a Blog Post
No matter if you are a new or seasoned digital marketer, you will never feel satisfied with your blog posts. Transcribing your videos to blog posts can help you get closer to your goal.
How many posts should a week you publish? HubSpot says that the ideal number of posts should be between one and five per week.
This will depend on how big your website is and what you want to accomplish. A small website that aims to increase organic traffic should only have three to four posts per week.
Accessibility is another benefit to turning videos into blog articles. Although many digital media platforms provide closed captioning, it is not always the best way to consume content. You can make sure that all your visitors have access to your content by turning videos into blog post.
You should aim to increase the number of blog posts that are useful for readers. You can use visuals (e.g. infographics, charts, images) or add more detail.
This transcription should be used as a guideline for creating valuable, engaging blog posts.
2. 2. Turn a podcast into a video or blog post
Multimedia content doesn't have to be lost. Transcribing services can be used to “upgrade” your podcast into a video. Add some visuals to your podcast and you can share it on digital media platforms such as YouTube and Vimeo.
This is the greatest advantage, as it allows you to reach a wider audience. There is a lot of crossover between video viewers and podcast listeners. However, some people prefer to stick with one format. You can make your podcast a video or vice versa, and reach a new audience.
There are many options when it comes adding visuals to your videos. One image is the best, perhaps a background with your brand or URL. This will be used throughout the entire video. Although it is not appealing, this will allow you to upload your content to YouTube.
Stock photos, digital imagery and even b-roll can be used to create more visually appealing images.
How can you make sure the visuals that you use are appealing and appropriate for your audience? You can search YouTube for similar keywords to find out what videos your target audience is watching. This will help you to ensure that you're on the right path and give you suggestions on how you can improve your content.
Or, you can turn your podcast into a blog post.
Joe Pulizzi, Content Marketing Institute's founder, hosts a podcast and then converts the transcript into an in-depth blog post. Users who are unable to listen can still access their content.
3. Make a list-building PDF
Are you a podcast or video producer with great content that could be used to build your list? Consider hiring a transcriptionist for the conversion of that podcast or video into text.
Lead magnets are great for building your email list. This is a free offer to exchange your email address for content. It isn't as simple to get people to your list-building content than it was before anyone had a website. Your content should be compelling and of high quality.
There are many lead magnet formats available, including:
- Cheat sheets
- case studies
- White papers
You can attract targeted audiences by using the formats above. There are many content types that you can use to transform your video or podcast episodes into the above formats.
4. Create a resource for social media content
You're bound to find a tweet-worthy quote from your podcast episode. Instead of replaying an episode and then scrubbing it through, make a transcript. This will make it easy to find the right social media content to share.
You don't have to search through your audio. Instead, you can spend your time creating visuals with platforms like Canva and Adobe Spark. These services make it easy to create visuals that are perfect for every social media platform. They even come with templates to help you get started.
Keep in mind that transcription services can be more expensive if there are multiple people involved. It can be time-consuming and require skill to navigate. Multi-guest transcribing can be a time-consuming process. However, multiple speakers can provide fresh insight to your social media pages.
5. Make an E-Course
You can combine multiple podcast episodes or videos on the same topic to create a course that is substantive. You can offer the resulting e-course as a lead magnet, or even as a paid course.
You can easily host your online course on platforms like Kajabi or Thinkific. How do you make sure your course is profitable? These are the steps you need to create a profitable online course.
- Choose a high-demand, fail-proof topic.
- Creating compelling course objectives.
- Structuring your course modules effectively.
- Choose a platform for hosting the course.
- Strategically market your course.
The content for a paid course should be exceptional quality and in-depth. While transcriptions of previous content can be useful to help you create an outline, you should dig in and make the most of it.
You should carefully select the best audio and video clips for transcription before you hire a transcriptionist. These will be the foundation of your course. However, they will need to be enriched with additional examples and imagery.
Transcription Services Commonly Asked Questions
Digital marketers find transcription invaluable, but maybe you have some questions. Let's look at them.
What is the cost of a transcription?
There will be a range of costs for trancribing your content. There are many ways that transcriptionists can charge for their work, such as per hour or by project. Rates will also vary depending on experience and location.
What is the average time it takes to transcribe audio?
The time taken to transcribe your audio can vary, just like the cost. Two to three hours is the industry standard for one hour of audio. This assumes that the audio quality is crystal clear and there is minimal background noise.
Software is used by transcribers?
Software is used by professional transcriptionists to improve efficiency and accuracy. You (or your editors), can collaborate in real-time with your transcriptionist using tools such as Amberscript or Happy Scribe. This allows for seamless transcription.
Is transcription accurate?
You get what you pay, as with all services. This is also true for transcription software tools. The more skilled your transcriptionist is (or the more advanced the software, the better the transcriptions will be).
Transcriptions for Content Repurposing
Your audience wants new, updated content on an ongoing basis. This can seem daunting, but audio transcription services may be able to help.
Transcribing audio can transform it into text. The text can be used to create blog posts, social media content and online courses. You can satisfy your traffic needs while providing accessible content to reach a wider audience with transcriptions.
You may not need to spend too much time editing transcriptions, depending on how good the service you use. This will allow you to save time and expand your reach as digital marketer.
What of the following content formats can you convert your audio content to?
By: Neil Patel
Title: How to Use Transcription Services to Repurpose Your Content
Sourced From: neilpatel.com/blog/transcription-services/
Published Date: Fri, 01 Oct 2021 13:00:00 +0000