How to Scale up Your Content Creation without Sacrificing Quality

It's a rewarding task to create content for your website. It's a labor of LOVE. You will get better results and more customers if you keep doing it.

To continue growing your business, you must expand all aspects of your operation. You will eventually need to expand your content creation efforts, and scale up your small content marketing operation.

Shift4Shop.com says:

Content marketing is 62% cheaper and generates about three times as many leads. 80% of executives prefer to read articles about companies than advertisements.

These are huge numbers that should not be overlooked when you think about the future of digital marketing strategies. How can you scale up content creation? Ahrefs.com has a short video to help you get started.

Quick Takeaways

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  Scaling your content creation can be difficult without a plan
  
  

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  Establishing systems and processes for your staff to follow creates consistency in your content
  
  

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  Repackaging outdated content is key to maintaining your publishing quotas
  
  

These are the top tips to scale up your content creation without compromising the quality .

Hiring the right people

It is not easy to create content. It takes time to learn how to communicate ideas and information in a compelling way. You need blog article writers to help you scale up your content creation.

It can take up to 15 hours per week to write blog articles. You can use contractors or freelancers to create your content. This accomplishes two things.

First, make sure you are buying expertise. Look for writers who are either marketing-oriented or have previous experience with improving SEO through content writing from other areas. The formula for writing a perfect blog post is well-known to many content writers.

The second is that you are buying the human resources. Content scaling success is dependent on finding writers who can work together as a team. More team-oriented is better!

These are the things you should look out for when looking for your next content writer.

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  Excellent track record
  
  

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  Portfolio of past work
  
  

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  SEO Experience
  
  

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  Deadline-driven
  
  

If you find someone who meets these requirements, give them a W-2.

Set up a process for content production

Now you have your writers. Hopefully, they grew with the company or you landed some great marketing managers. Next is organization.

You know the old saying, "Trust the process." Trust the process.

It's all great and everything, but trusting the process requires that you build it from the ground up.

Source: Gathercontent

Let's begin with the basics. Someone should be responsible for creating the content. This usually happens with your marketing manager and you brainstorming ideas for your site.

Your writers will create the content once the content has been planned and schedule. Your prospective clients will notice this writing using standard SEO writing techniques.

Your marketing manager should oversee the content once it is complete. This includes making edits and storing them in order to be scheduled (e.g. onto a content calendar). Next comes the fun part publishing the content!

To give your traffic an extra boost, make sure you are publishing your content on all your social media channels.

The marketing manager should assess the progress and identify areas for improvement. This steady flow makes things easier and more efficient. It also leaves less time for logistics and more time to focus on the numbers.

High-performing content can be reused and recycled.

All the hard work that you have already put into your website was not forgotten! You don't have to let your best-performing articles sit on your website, rotting in the pages of time.

Articles that used to bring in a lot of traffic end up losing their relevance in the changing world of search engine optimization. The actual content may also become obsolete in today's digital world.

SocialMediaToday.com says:

Marketers have the option to turn an article into a video or an infographic. Or vice versa. Marketers can reuse tips from an article by breaking them into Stories frames or posts, or posting soundbites directly to their social media channels.

Your writers can help you restructure your content in different formats. This is a gift that will keep on giving. A quick refresh of an article from a few decades ago can give your content the modern makeover it needs.

This can increase the lifespan of your content and, in turn, your content marketing ROI (or ROMI).

Be open to change

This is a difficult task. This is not an easy task. As you move forward, it will take time as well as restructuring.

Don't forget to set up a system that will allow you to measure and analyze the success of your content marketing campaign. There are tons of digital tools that can help you with this process.

You can use measurement tools such as Google Analytics, Hootsuite and SEMrush to identify which areas of your content are thriving and which need some improvement. If your content marketing mission is to create quality content, traffic will follow!

Take a bow

Scaling up is all about planning. You're probably as prepared as possible if you've followed the steps.

You can outsource content to marketing professionals if you are in a hurry or don't have the resources to hire an internal team.

A group of qualified blog writers is a safe way to increase your content marketing success. You have access to knowledge and resources that are not always available from solely experienced writers.

No matter what your choice, your content needs to scale with you business. It's up to you to organize the pieces – start planning!

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.