When a product is in transit between a manufacturer or a consumer, packaging keeps it safe. It can be used by companies to separate components of a product or make it easier for customers to buy individual items.
Packaging is more than utility. Packaging can also play an important marketing role that influences how consumers perceive your brand.
What is the importance of good product packaging?
Packaging is often the first thing a customer sees. It is often the first contact they have with your company. It is a crucial component of how people perceive your brand.
You can make your packaging a positive marketing tool if you take it seriously. You can use your packaging to tell your brand's story. Laundry Sauce, a luxury laundry detergent brand, designed its packaging in collaboration with its own brand to tie the two brands together. The brand's original origin story is the packaging design of its pods. It is elegant, has hot-stamped logos and conveys luxury.
A picture is worth a thousand pictures. Quality visuals in packaging can tell a brand's story. Packaging can send subtle messages. One example is the positive feeling associated with Oakland California's Blue Bottle coffee brand. A bag of coffee beans will come with a simple blue bottle logo and packaging. This ensures consistent quality.
Customers will also be attracted to a good package. This marketing strategy is best demonstrated by LEGO's mystery boxes. The boxes have a minimalistic, clean exterior that focuses on one brand (e.g. Star Wars) and leaves the rest to the imagination.
Good packaging can also be a tangible manifestation of your company’s corporate social responsibility efforts. A brand can instantly show its sustainability by using recyclable materials and indicating this fact on the packaging.
Tips for Mastering Product Packaging
Customers can form their first impression of your brand in as little as seven seconds. Your product packaging should not only represent your brand. It should immediately be noticed. These are some tips to help you achieve that.
You may have the opportunity to express your creativity through product packaging. It's important not to overuse that creative energy. Your packaging should not be changed too often. It can become an integral part of your branding. Consumers should be able to recognize your products immediately upon seeing them.
Do not complicate things.
Simple is more powerful than complicated. It communicates a clear message to a wider audience and is easy to remember. Packaging is all about simplicity. You need to identify the most important elements you should include, such as a logo, title and brand colors. Then, make sure they are clear and easy to understand.
Concentrate on the key features.
Many products cater to specific needs. Rice bags are a great way to eat cheaply. A collectible action figure can be fun. As you create each product, it is important to be aware of the key selling points. This information should be used to help you focus on the right things in your packaging.
Interact with intrigue
Your product packaging should convey a message. Your packaging can communicate your brand's story, demonstrate sustainability, and highlight key features. But don't tell everyone. Communicate with simplicity while still maintaining an intrigue. You can draw a customer in by empathizing with their pain points and inviting them to purchase to help address those issues.
Do not chase the latest trends.
To be clear, packaging can set trends. If you chase a trend for a short time, your brand can look out of fashion when consumer tastes change. It is not a smart idea to react to current trends. Add to this the time and effort it takes to sell existing inventory and get the product on the shelves.
Consider the customer's eyes.
Your packaging doesn't have to be noticed by everyone. Your customers should do the same. When packaging decisions are made, keep in mind your target audience.
Quality packaging is dependent on many factors. These are the key factors that will make your products stand out on the shelves, e-commerce sales pages, and wherever else customers interact with them.
Utilizing Product Packaging in Your Marketing Strategy
Packaging is essential, regardless of whether it is part of your marketing strategy. Good packaging can help to promote a brand, which can provide a tremendous value.
This natural marketing method can be used in all possible ways. This will ensure that customers are drawn to your products and have a predictable, yet unspoken, positive experience.
Marketing Insider Group's post How to Master Your Product Packaging appeared originally on Marketing Insider Group.
By: Mikel Fields
Title: How to Master Your Product Packaging
Sourced From: marketinginsidergroup.com/branding/how-to-master-your-product-packaging/
Published Date: Mon, 19 Sep 2022 09:30:10 +0000