Your job as a marketer is to reach your target audience. It is difficult to stay ahead of the competition. You need every advantage you can to convert prospects into betterleads.

Marketing is a mental game. To stay ahead of the curve, you can and should use basic psychology principles in your content marketing.

Here's London Real discussing the whys and hows of marketing psychology.

Quick Takeaways

• 
  Your product's authenticity is proven by your advertising efforts and resources
  

• 
  Marketing rules can be bent to your benefit
  

• 
  No matter what your version of a product is, you should define your niche. Not the of your competition.
  

Mind games require you to be a mind reader. Understanding how and why people think is essential. Not for everyone but at least you need to understand your target audience.

It doesn't suffice to know their names and where they can be found. You need to understand what drives them and what motivates them. It is essential to know them well.

Understanding the psychology of your ideal customer (customer personality) will help you create high-impact marketing campaigns that generate qualified leads with highest conversion potential.

How to use psychology in lead generation efforts

Visualize the Outcome You Want for Your Customers

Different people react to offers differently. This depends on whether they perceive the offer as improving their lives or having no value. Instead of listing all the features of a product, or service, focus on what it does for people's lives.

You need people to understand what you see , and then help them see how your product/service can solve their problems and improve their lives. Take them through an everyday story and help them understand .

Tap Their Egos

Everybody wants to feel special. Marketers have gone to great lengths in order to demonstrate how important their customers are. You can take it to the next level by focusing on exclusivity.

A prospect asking for something is a request. However, giving them the opportunity to be part of a special community is a gift.

You can achieve this by providing an emotional experience for your customers using your products and services. This will help you focus on aspirations such as love, success, family, and relationships.

Apple is the best at this. Apple isn't just selling gadgets, they offer customers the opportunity to live a certain lifestyle. Apple products are a way to build loyalty and ego.

Instill scarcity and urgency

Source: Parallax Kaushish

This psychological marketing trick is so obvious that most people have seen it at least once in their lives. Brands have lured customers with taglines such as "Limited-Time Offer Only!" and "Only 3 days left for 50% Discount!"

Smith.ai has this suggestion:

Countdown timers are a great way to encourage this. You can, for example, set a timer on an email or landing webpage to indicate when the offer expires. This will encourage customers to purchase. To encourage customers to buy, you can limit the offer to a limited time period, even one day.

They are everywhere, in stores and online. The reason they do it is that scarcity is strong. People automatically associate scarcity with your product or service because there is less supply.

This is also why the last cookie in a cookie jar tastes the best. This trick is simple but very effective.

Reciprocity can work for you

Source: Upland Software

It all comes back to good will. You will feel inclined to do the same for someone who does you a favor. Marketing campaigns can include free product samples, demos or other forms of reciprocity, such as exclusive gifts for loyal customers, and gated content.

Customers will give back if they receive something for free. This could be word of mouth, positive reviews or more money spent on your brand. In gyms, sales reps will often offer free training for a week or a month in return for your contact information and ultimately your membership.

This is a great way to generate leads. Be sure to ask for freebies first before asking them to do anything.

Propinquity Effect

Source: Proximity marketing

Your seatmate can often become your best friend in class. The office is a place where people who are seated next to one another often form a close-knit community. Marketing can also benefit from proximity.

Marketing propinquity is the art of strategically weaving relevant communications into customers' lives to increase their awareness about your brand. Imagine HubSpot as a brand. Think about how many customers HubSpot has attracted simply by creating content relevant to their target audience.

Propinquity is the core of content marketing and lead nurturing activities.

Take a bow

Social media and content marketing allow you to be part of your customer's lives. You can engage them in online conversations and provide exceptional customer service.

The technology has made it easier to stay connected with people, especially through social media. This is great for nurturing and generating leads.

Knowing your customers' needs and wants will give you an advantage in marketing. It's about giving your customers what they want and how you can help them.

It is important to be an ear for your clients, making them feel like you are part their lives. Marketing and psychology often intersect. When combined properly, they can provide a huge advantage in building trust and authority with clients.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.