Five Reasons to Create a Blog for Small Businesses

It seems that everyone has a blog. WordPress blogs are actually read by more than 400 million people each month. Users create over 80 million posts, 44,000,000 comments, and 23 billion pageviews every month.

Many businessmen of old school question why they bother blogging. It's not for them, or their customers don't care about what they have to share.

This is especially true for more traditional businesses. However, the truth is that content creation can be used by anyone, regardless of their industry.

It can be difficult to convince your boss to allow you to blog. This is why it is important to explain the benefits to the boss before asking permission. These are just a few reasons small businesses should blog. Because I have been writing for six years, I am able to share my personal experience. These are the main points I chose to write about. Check out my Edubirdie last review.

1. 
   It allows you to think in new and innovative ways
   

Blogging is a great idea because it forces you to think critically about your business and industry. You'll be able to visit other websites to keep up with the latest news, which will help you stay ahead.

This is just as important for small businesses as it is for large corporations. For example, a blog can make the difference between someone choosing to work with you or a competitor.

Blogging encourages you to be focused on your goals for your business. It's not a good idea to blog just for the sake. You should also make sure your content is in line with your values. You might blog about educational games if you own a toy store.

2. 
   This is a great way to market
   

SEO is supported by blogging. Search engines love original, fresh content and it helps create more pages that can be found in their results.

According to 72% of online marketers, content creation is the most effective SEO tactic. 60% of businesses that blog get more customers than those that don't.

Even better, your blog can be used as the foundation of your content marketing strategy. It will help you increase website traffic and sales. However, you don't need to be a professional writer/designer. A writer friend of mine said that spelling and grammar errors can make you appear more human, although he cautions against adding them intentionally.

3. 
   You have a voice
   

A blog allows companies to engage in dialogue about the industry they are involved in. They can also create buzz about their products and services. This will increase sales and position them as knowledgeable, approachable, and personable.

Smaller businesses are able to compete with multinationals in this area. A small business can offer the benefit of having employees who remember you and can tailor their services to your needs based on your preferences.

Small businesses should blog to reflect their personalities.

4. 
   You can share your expertise
   

Blogging can prove your expertise to others if you are knowledgeable in your field. Customers will buy from people who are knowledgeable in their field, regardless of whether they're selling products or services.

You can also try guest blogging. This involves reaching out to relevant websites and offering to write for their sites. There are many benefits to this approach, but the most important is that you connect with an audience already in place and don't have to create one. You also get free publicity from a trusted source, which can be a great way for your business.

5. 
   It allows for a two-way conversation
   

Blogs can be compared to social networking sites because they allow customers and businesses to interact with each other. Blogs are a great way to discuss the issues your customers care about and invite them to comment.

You can harness this power and use it elsewhere in your business.

If customers tell you they want a particular product, you can stock it. You can also look into the analytics of your blog to see what topics they are interested in.

What's next?

It doesn't need to be complicated to get started blogging. It takes only a few minutes to set up a WordPress blog. Many websites have blogging functionality built in to their backend. This means that it is easy to log in to your website and get started.

This is the best way for businesses start blogging. While a little strategy can be helpful, it's better not to be stuck in a rut. You might find it enjoyable – give it a try! It's also a great way to make your customers happy.

Do you need help with your strategy? To learn more about our SEO blogging services, or to schedule a consultation, we will be happy to help you!