Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service.
Chances are, they’re probably still thinking of ways to make their company better. And they might even browse the sites of solution providers for special holiday promotions.
Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies.
Reasons Why B2B Companies Should Invest in Holiday Marketing
You may think slowing down your B2B marketing efforts during the holidays is necessary.
Maybe you’ve concluded that your marketing team needs a break, that this is your slow season, or that no one is in the office anyway.
Each of these arguments may have some truth, but taking them to heart could cause you to miss out on lucrative opportunities to boost sales.
One reason is that professionals tend to have more downtime during the holidays since they’re taking time off work. That means they have more time to browse social media platforms like LinkedIn, a great way to promote and engage with B2B buyers.
Another reason to invest in holiday marketing is to build lasting relationships with your existing customers and attract new ones to show your company’s human side.
So, leveraging B2B holiday marketing strategies can help you:
- Maximize return on investment (ROI)
- Increase lead generation
- Build brand awareness
- Drive more sales
Crafting the Perfect Time Frame for Your Campaigns
The key to a successful B2B marketing strategy is the right timing.
Consider the length of the holiday season. People tend to start thinking about and preparing for the holidays around October. And celebrations usually run through January.
To guarantee you have enough time to prepare, consider starting your campaign in the early fall — you can start as early as August, but ideally not past October.
So, make sure your campaign aligns with
Frequently Asked Questions
Are there risks involved in digital marketing
Yes, digital advertising is fraught with dangers.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.
You also risk losing control over your brand image if your online presence is not monitored closely.
If someone uses your information without permission, you could be at risk of identity theft.
How to protect your online reputation
- Be careful about what you share on social networks
- You must ensure that all content is original and does not infringe on any other person's intellectual property rights
- Monitor Your Brand Image
- Use Strong Passwords
- Avoid Using Personal Details Without Permission
- Report Any Unauthorized Activity Immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge your Social Security Number
- Stay up-to-date with the most recent news
- Stay Away from Scams
- Choose A Secure Password
- Always Be On The Lookout for Updates
- Don't Share Too Much Information
- Take care when you give credit card numbers
- Send money via EMail.
- You can check for fake websites
- Bad reviews can damage your business.
- Regularly review your credit reports
- Be vigilant about your privacy settings
- Ask someone who knows you well before sharing something
What are some indirect marketing examples you can think of?
Think of ways you could use indirect marketing techniques to promote your business. One way is to encourage people on social media to share pictures of yourself using your product. This could help spread word about your brand.
Advertise in local newspapers if you have an auto repair shop. Encourage customers to bring their cars to you instead of to other shops.
Sending coupons to customers' E-mail Inboxes and posting ads on bulletin board in public places are two other examples.
Because it costs little, indirect marketing works great.
But trusting people takes time. You'll need patience as you promote your business.
Also, you need to monitor how effective your campaigns perform. You can also measure the number of leads each method generates.
This will help you to determine which method is best for your company.
What are some direct marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing is a great way to reach people anywhere you are. It's the best way to communicate with customers who have already chosen your product or service over another brand.
It is important to know the type of message that appeals most to your target audience.
You need to know what your customer wants, and then deliver it.
Direct marketing can be used in many ways to promote your company. You could send potential customers catalogs or advertise in local newspaper.
Another option is to create a unique mailing list of your existing customers. With a solid contacts list, you can add new subscribers easily to your list.
Ask your customers if they would like promotional material. Many companies offer discounts for those who sign up to special offers.
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
Six Types Ecommerce Marketing
How can I market my eCommerce shop?
Ecommerce marketing is one the most difficult marketing tasks. You need to learn about your customers' buying patterns and how they interact with you products and services. This knowledge can help you create a strategy to achieve your goals.
There are six types eCommerce marketing strategies.
- Product Strategy – The first step is determining what kind of product you want to sell online. There are three main categories. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing lets you determine the price of your products. Retail pricing requires you to charge customers for your products directly.
- Pricing Strategy – Next, determine the amount you wish to make selling your products. Profit margins, competition, shipping and taxes are all factors to consider. You can increase your profits by lowering your cost per sale or increasing your sales volume when you are deciding on your pricing strategy.
- Promotion Strategy – Now comes the fun part! You need to develop a promotion strategy that works best for your business. You can offer free shipping, special discounts or coupons. If you don't have any promotional ideas yet, try brainstorming some new ones.
- Shipping Strategy – Once you have figured out how to market your products, it is time to consider how you will get them to customers. Will you ship via USPS/FedEx, UPS, DHL or another delivery method? Will you use a fulfillment company or will you be doing it all yourself?
- Merchandise Management System – Your merchandise management system includes software that helps you manage inventory, track orders, fulfill orders, and communicate with suppliers. Depending on your needs and budget, you can choose from a variety of systems.
- Customer Service Strategy – You need to design a customer support strategy that will work for you business. Will you provide telephone support or email support? Are you able to provide support via email or live chat?
By: Joanne Camarce
Title: Festive Content Curation Delights: Elevate Your B2B Holiday Marketing Strategies
Sourced From: blog.scoop.it/2023/12/19/festive-content-curation-delights-elevate-your-b2b-holiday-marketing-strategies/
Published Date: Tue, 19 Dec 2023 17:00:00 +0000