Ten years ago, the role of content market manager was not even known. However, it is one of the fastest-growing marketing roles and one that companies of all sizes are seeking to fill.
It can look very different depending on what company you work for. It is why job descriptions for content marketing managers are so important.
According to Indeed, more than half of job seekers believe that job descriptions have a significant influence on whether they apply or not. Companies that want the best content marketers need to create descriptions that grab their attention and make them want work for you.
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This article will discuss why content marketing is so important to companies and what you should consider when you create your job description. We also provide a template to get you started.
- Content marketing managers ensure that all aspects of content strategies are running smoothly.
- Over the past decade, search popularity for content marketing jobs has tripled.
- Before posting, it is helpful to share your job description with the relevant team members.
- An opening statement that is compelling and clear demonstrates your company's culture.
The Content Marketing Manager role is on the rise
Focused management is key to content marketing
If brands want to be seen by their target audience, they need a content strategy.
Search engine rankings are driven by content marketing, which is why 93% of online experiences today start with a search. Google is the most popular search engine for customers looking for answers, information about your niche, and brand research to make a purchase.
Content marketing is complex. A content marketing strategy should include the following:
- Multiple channels — your website and blog, social media platforms (email, video, etc.
- Consistent content creation requires writers, designers and a content calendar.
- Brands that publish between 11-16 blog posts per calendar month have 3x the success rate than those that don't.
- SEO knowledge — Google ranking factors go beyond keywords
- Performance reporting — Data-driven strategy to hold teams accountable and improve ROI
Active management is required to ensure that content marketing strategies run smoothly. This means that a company will need a designated person to manage it.
This role is often called Content Marketing Manager.
Most popular job is Content Marketing Manager
Companies are increasingly embracing content marketing as a key part of their overall marketing strategy. This is why they are hiring more content marketing managers to manage it. Search trends reflect the growing popularity of this role. Recent research has shown that search terms for “content marketing jobs”, which have been steadily increasing over the past decade, have increased by 3x since 2010.
It was also discovered that the job titles “Content Management Manager” and “Content manager” were the most popular, accounting for 40% each of all content marketing jobs.
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There are many job listings for content marketing managers on LinkedIn and other online job sites. You might wonder how to make yours stand apart. How do you write a description that attracts the attention of top-potential candidates and makes sure the person you hire has the right skills?
We'll be sharing tips and a template that will inspire you as we walk through the preparation of your Content Marketing Manager job description in the next section.
Tips to create a job description for a Content Marketing Manager
You want your new hires in every position, Content Marketing Manager included, to be great fits for their roles and to add as much value to your company as possible. It is important to know that the job description you create can have a significant impact on whether or not this happens.
Potential applicants can use job descriptions to determine if a job is right for them. Job descriptions are essential for companies to understand the role of the job within their organization and what responsibilities and roles it will have.
It is especially important to be thorough when creating job descriptions for newly created positions. These tips will help.
Evaluate your current team
When creating a job description, one of the most important things to think about is how this position will fit into your existing organization. Take this example:
- Are you currently a member of a content marketing team?
- Will this be the new role?
- If not, can this position be assigned to your existing marketing team?
- Small companies might have a content marketing manager who is a single person. If this is the case, who will they report back to and communicate regularly with?
- What if the content marketing manager is required to take on responsibilities not currently assigned?
- They will be able to take on new responsibilities and project management.
These questions, along with others, can help you to envision the new position.
Know your priorities
Content marketing is complex, as we all know. However, not all components are equal for every company. Content marketing may not be as important to one company as it is for another.
If a company has a strong following and is well-known, they may need to hire someone who has experience managing social media. Startup companies may allow someone to learn a bit more on the spot, provided they can create great blog content that is SEO-optimized.
Companies that produce design-heavy materials may need graphic designers. Others may not have the skills or outsource design.
It all depends on the company. The key is to identify your priorities and create your job description around these.
Define your desired experience
Your company will determine the level of experience that your content marketing manager requires. This is where your company's organizational structure and size play a major role.
If your content marketing manager will report to an established marketing manager, then it may be OK to hire someone fresh out of college or someone with some experience, as they will be receiving guidance from the team. They can also grow in their job. Content marketing managers who manage a small team or need to manage multiple people will likely need more experience.
However, content marketing managers must have a bachelor's degree to be eligible for a salary of on average $70,000
Did you ever assess your team? It's a good idea for you to give feedback once you have completed your job description.
Every member of your company has a unique perspective based on their experiences within the company. Your team's input makes your job description better. It is important to consider the role from every angle in order to design it in a way that will benefit everyone, including the Content Marketing Manager.
Remember that just because you get feedback, doesn't necessarily mean you have to use it. Asking for feedback is a great way to get buy-in and provides valuable insight into the reception of your new role.
An example template to inspire you
Job Description for Content Marketing Manager
XYZ Company is looking for a creative thinker who has experience in content marketing and is willing to assume the exciting role of Content Marketing manager. Our company is small and has a great team environment. We are looking for someone who is excited by fast-paced, exciting work.
The Chief Marketing Officer at XYZ Company is the Content Marketing Manager. He or she will manage a team consisting of two content creators. The role requires excellent interpersonal and communication skills, as well as experience in creating and editing content.
[Note] This example is only an opening statement. Include details about your company in this section. Include a brief description of the job and the type of candidates you are looking for.
These are the roles and responsibilities.
- Responsible for all content marketing activities across all channels.
- Collaboration across silos and functions to produce an effective content marketing strategy.
- This role requires a publisher mindset. You need to create the content your audience wants and optimize the conversion path.
- Basic SEO knowledge, content structure and categorization, content development, distribution, and measurement are all essential editorial requirements. Editorial governance is necessary to ensure that content is consistent with the brand's voice, style, and tone.
- Manage and develop editorial calendars and organizational workflows.
- Responsible for managing digital content hubs, all social channels, and email/newsletter distribution. This person should be able to understand the fundamental best practices for the major social media channels, as well as which content and approaches work best on each.
- Regularly and continuously measure and optimize your program.
- All creative resources, including writers and designers, are managed by the agency.
- Brand campaigns can be integrated with content programs to drive brand demand.
- Regular executive presentations about program results and approaches.
Skills and experience required:
- Bachelor's/BS degree or equivalent work experience
- Create content for the internet and grow a social following
- A mindset of editorial excellence that is able to understand what audiences want and how to make it happen
- Ability to analyse and present content as well as social performance
- Slideshare, Google Analytics, Slideshare and other top social media channels.
- Experience in project management and the ability to manage multiple stakeholders in complex environments.
What do you think? What other job duties would you add to a Content Marketing Manager position description? Leave a comment below!
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Marketing Insider Group's first article, How to Create a Content Marketing Manager Job Description, appeared first on Marketing Insider Group.
By: Michael Brenner
Title: How to Build a Content Marketing Manager Job Description
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-manager-job-description/
Published Date: Wed, 02 Mar 2022 15:00:00 +0000