CTAs are calls to action that can help you drive traffic. Without them, your site may look like a ghost-town, with visitors wandering aimlessly, unsure where to go next. Would you believe that 70% of B2B small business websites lack a CTA?
With a variety of CTAs at your disposal, you can direct visitors to your website towards a purchase by simply clicking a button. CTAs that work turn prospects into customers and browsing into action, which adds to your digital cashier.
You may love or hate CTAs, but they are essential to converting casual visitors. In this post, you'll find our top CTAs to get your visitors clicking and converting.
1. Subscribe to our Newsletter or Download
GetSiteControl Image source:
The "Subscribe" and "Download" CTAs are used to encourage site visitors to sign up for a service, or to download a particular resource.
- Ebooks
- Whitepapers
- Infographics
- Templates
- Webinars
These CTAs can be used to create an email list, and offer users valuable content. Here are a few of our favorites.
- Get Your Free Ebook Right Now!
- Subscribe to Stay Informed
- Download Your Free Guide Now!
- Join Us to Get Exclusive Content Each Week
It's important to communicate clearly the value the user will get.
2. Forms
Image source: Nice Very Nice
Businesses use the "Form" CTA to collect data about site visitors. Users fill out forms with personal information like:
- Name
- Email Address
- Job Title
- Company name
It is important that businesses use this information to create a database with potential leads. This information allows them to send CTAs that are personalized, which converts 42% more visitors compared to CTAs without targeting.
You can use the form to request a demonstration, sign up for an email newsletter, or download a resource. Here are a few examples.
- Sign up for our Newsletter
- Request a Demo
- Start your free trial
- Get a free quote
It is important to make the "Form" CTA as simple and as quick to fill out as possible. Users should also understand what they will receive in exchange for their contact details.
3. Read more or Learn More
CTAs such as "Read More" and "Learn More", are used to direct visitors to deeper information on a particular topic, product or service. These CTAs are a great way to provide additional information, without overloading visitors with text or details.
CTAs of this type can be included in a preview of a post or an excerpt.
- Read the full story
- Learn more about our process
- Discover the benefits
- See How It Works
CTAs such as "Read More" and "Learn More", should always lead to useful, high-quality content. These CTAs should be placed strategically to make them easy to locate and appear as a natural next move for readers.
4. Social Sharing
Image source: DivvyHQ
A "Social sharing" CTA encourages the user to share content on their social media platforms, such as a blog or product page.
By sharing content on their networks, people are essentially endorsing it to their followers. It is more likely for others to engage with content and share it with their networks.
There are many different types of CTAs.
- Share This Post
- Spread the word
- Share with Us and Help Us Grow
- "Like, comment, and share"
It's crucial to make "Social Sharing CTAs" as effective as possible. This includes making it as simple as possible for your users to share content, such as with social media plugins.
You should also create content that is of high quality so your audience wants to share it. People want to share content they find entertaining, valuable or interesting.
5. Sign up
This type of CTA encourages users to register for a service or event. The goal is to create a community and grow your audience.
Sign up CTAs are useful on homepages, blog posts, promotional emails or landing pages. A recent survey found that landing pages with a long layout and multiple CTAs could generate up to 220% additional leads. Here are some examples to show you what we mean:
- Sign up for free
- Join Our Community
- "Get Started Today"
- Join Us Today
CTAs of this type should always be focused on value. You could highlight the value of an event, or the quality of the newsletter content. Remember that they should also be quick to complete to eliminate any conversion barriers.
6. Free Demo or Trial
CTAs such as "Free Demo" and "Free Trial" allow potential customers to experience your product or service without committing.
CTAs that minimize perceived risk to the customer are effective. Customers can test out a product or service before they have to spend any money. Businesses can use this method to show the value they offer and build trust with their customers.
The software and service industry is a big fan of this technique, but it can be used in many other contexts.
- Start your free trial now
- Try Us Free for 30 days
- Get Your Free Trial
- Request a Free Demo
If you use these CTAs, make sure your demo or free trial really showcases the benefits of your product or service. To increase your chances of turning trial users into paying clients, it's important to offer excellent customer service.
7. Lead Generation
Lead generation CTAs encourage users to provide their contact details, converting them into potential customers for your business. These are an important part of any digital strategy, particularly in B2B.
The CTA for this type should include a value proposition that will encourage the user to give their information. It could be an offer of a free trial or discount code or simply the promise of future information or updates.
- Download Our Free Ebook
- Start your free trial
- Sign up for a consultation
- Get a Free Quote
Respect the privacy of users and their information when using "Lead Generation CTAs". This will build trust, and encourage users to engage.
8. Product or Service Discovery
Image source: Huemor
The "Product" and "Service Discovery" call-to-actions encourage visitors to learn more about your products or services. They allow potential customers to understand what you offer and how that can help them solve their problems or meet their needs.
CTAs of this type are often featured on landing pages or homepages to help visitors find relevant products and services. These CTAs are sometimes placed on product category pages in order to direct users towards certain products within the category.
- Explore Our Collection
- View Our Services
- Learn about our Process
- Meet Our Team
These CTAs should be clear, concise and intuitive. These CTAs should also lead visitors to valuable information to help them better understand what your company offers.
9. Subscribe to our Newsletter
CTAs that say "Newsletter Subscribe" encourage site visitors to subscribe to your newsletter. This directs you to:
- Communication and staying in touch with your audience
- Regular updates
- Delivering valuable content
Newsletters can also be used to build community and engage customers and prospects.
This CTA should be placed prominently on your website. It could be in the header, footer or in a popup window.
- Stay informed with our Weekly Newsletter
- Get the latest news and updates
- Don't miss out – Subscribe today!
- Get Exclusive Deals & Offers
If you want to make this CTA effective, be sure that you communicate clearly the benefits users will receive by subscribing. You could offer valuable insights, special deals or regular updates.
10. No Risk
Image source: Twitter
It's exactly what it says – a CTA which assures the user that taking the next action is "Risk Free". It could be a purchase or signing up for service. Downloading a resource.
It is important to remove all potential barriers, such as cost, commitment or security, that may prevent you from taking action. You can do this in a number of ways:
- Try it Today Risk-Free
- Buy Now and Get a 30-Day Money Back Guarantee
- "Secure Checkout"
- Start your free trial
To create an effective "No Risk CTA", you need to know what objections and risks your audience might have. Then, address these directly in your message. You can encourage users to take action by reassuring them that there is no risk.
11. Registration for Events
Image Source: AdEspresso
This type of CTA encourages the user to register for an event. It doesn't matter if it is a webinar or conference. The goal is to encourage users to sign up and provide their contact details for future updates and details.
This CTA can be placed on the event's page, or in emails and social media posts. The words should sound like this:
- Join Our Workshop
- Reserve your spot
- Book your ticket now
- "Register for Our Webinar Today"
Make sure to communicate the value attendees will receive and ensure the registration process as quick and easy as possible.
Are you ready to start driving conversions?
You'll get more conversions if you use these 11 CTAs. Be sure to create CTAs which clearly communicate value to users. Remove conversion barriers and provide excellent customer service.
You can achieve success with the right combination of high-quality content, strategic placement and eye-catching design.
Want to improve your arsenal of high-quality content? Start today by checking our weekly blog service or scheduling a consultation to learn more.
The post 11 types of CTAs you can use to drive conversions appeared first on Marketing Insider Group.
Frequently Asked Questions
What are the five marketing concepts?
These are the five main marketing concepts
- Branding – Your brand is the image people associate with you. It's what they think of when they hear your name. You must create a consistent brand identity across all media.
- Positioning – Your positioning is the way you position yourself in your market. How do you describe who you are, and why should anyone care?
- Message- This is your message's main content. What is the point of your message? Why should someone buy from you?
- Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
- Measurability – How can you measure your success?
Why is it so important to define your brand?
A brand is simply the promise your company makes to its clients. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what makes you stand out from other companies in your industry.
A brand establishes your authority and credibility. Your logo instantly identifies your company to potential customers. They trust your company because you have earned their respect.
Your company's culture also influences your brand. If your employees are passionately involved in your brand, then it is probably reflective of your passion for the product or service.
Your brand is more that words and photos. Your company must live up to this promise. It is a promise that you will provide value for your customers.
You should take into consideration several aspects when creating your brand. First, you want to choose a name that clearly describes what your company does. Sweet Dreams Bakery, for example, would be a great name for a bakery. You'd choose DreamSpark Software if you were running a software firm.
Next, you'll want to decide how your brand will be represented. Will you use a recognizable symbol? Will you use colors that match your corporate look? Will you use logos
Finally, consider the perception of your brand by your target audience. Can you project a friendly and helpful image? Are you trustworthy and professional? Are you able to communicate your knowledge and experience?
These are all important questions you should ask before building your brand.
How to build an Ecommerce marketing plan?
First, identify the products and services you wish to sell. This should include products and services related to your business but also have enough variety to keep customers interested.
The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. Multi-channel marketing may be necessary, such as email blasts, direct mail, social media, search engine optimization and other methods.
Once you've determined how much money you require, you can create a budget. If you're unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They can help you determine which marketing method is best for your business.
Once you have a plan, you can start implementing it. You can also hire someone to help you with the work.
There is no need to start from scratch and reinvent the wheel. Rely on proven strategies that have been successful for other online stores. Be sure to verify everything before you make any changes.
It is important to remember that your ultimate goal in eCommerce marketing is to increase profits and sales. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.
Read our article about eCommerce Marketing Tips if you are looking to increase your sales. We hope you find them useful!
Statistics
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
External Links
influencermarketinghub.com
blog.hubspot.com
moz.com
- SEO Learning Center, Moz
- [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
statista.com
How To
What is your marketing strategy?
What number of times have you heard the expression, “If I build it, they shall come”?
Well, you're wrong.
While building something takes effort, it's not enough for customers to be attracted. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.
Internet Marketing Principles are guidelines that marketers use to create websites, blogs and email campaigns that generate leads or sales.
For example, if you're selling handmade jewelry online, you'd better learn to use these Internet Marketing Principles to drive traffic to your site, capture emails, and close sales.
These are just a few examples of Internet Marketing Principles.
- Content is King – You must make your content unique and memorable. If you copy someone else's content, you'll lose credibility as a source of information.
- Trust is built – People will trust recommendations from family and friends over Adsense and advertisements. If you are going to recommend a product, ensure it is trustworthy.
- Make it personal. People prefer to interact with real people over robots. Your website should be human-looking, not robotic.
- Offer value – People will only give out free stuff if you feel they are getting something in return. In return for their contact information, you can offer something of value.
- Tell stories – Stories are powerful tools for connecting with audiences. They allow you to tell your story and make connections with your audience.
- Giveaways – Give away products to increase brand awareness and build loyalty.
- Use of call-to actions buttons is crucial because they prompt users into taking action.
- It is important to test all aspects of your website before it goes live.
- Keep it simple – Simple is often better than complex. It is best to keep things simple when possible. Your website will be easier to manage and update if it is simpler.
- Clear goals are easier to measure.
- Measure everything – It is essential to track your progress toward your goals in order to improve your marketing efforts.
- Focus on conversion – Conversion means turning browsers into buyers.
- Get feedback. Feedback can help you improve your marketing efforts.
- Track results – By keeping track of your results you can identify areas where you need to improve.
- Repeat – The repetition of a pattern creates momentum.
- Optimize your marketing efforts. This ensures that your marketing efforts perform effectively.
- Keep your brand consistent.
- Reward yourself. Rewards can motivate you to do better.
- Learn from others. This is one of the best methods to avoid making the same mistakes again.
- Never stop learning.
- Look long-term. This is essential to ensure sustainable growth.
- Trust your gut. Sometimes, intuition can guide you through life.
- Treat every day like a test run – Every day is a test run. Mistakes are inevitable, but they teach us lessons we wouldn't otherwise learn.
- Understand your weaknesses – Understanding your strengths and weaknesses gives you insight into how to overcome obstacles.
- Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Just try again.
- Accept risks – Sometimes, it is necessary to take risks in order to move ahead.
- Enjoy the journey. This is key to living a happy and fulfilled life.
- Be passionate – Passion fuels motivation.
- Be who you really are. It is essential to build relationships.
- Self-knowledge is crucial for self-improvement.
- Find your tribe – Finding a supportive community of like-minded individuals is invaluable.
- Create a vision board – Vision boards are great tools for visualizing your future.
- Ask questions. Questions are the gateway into knowledge.
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By: Michael Brenner
Title: 11 Types of CTAs You Can Use to Drive Conversions
Sourced From: marketinginsidergroup.com/content-marketing/11-types-of-ctas-you-can-use-to-drive-conversions/
Published Date: Mon, 17 Jul 2023 10:00:43 +0000