Are you feeling that your content marketing efforts are not generating the ROI you expect? You spend a lot of time creating and publishing content that doesn't produce great results. Your content isn't meeting your KPI goals in the way that you want.
Traditional content marketing strategies (like blogs), don't always produce optimal results in an ever-competitive landscape. While it's great to see more companies using content marketing, it also means Google results pages have become more crowded.
These simple content marketing tricks can help you breathe new life into the performance of your content.
- Content marketing hacks are a way to support traditional content marketing strategies (like blogs) and increase your content's ROI.
- Repurposing and updating content from the past can increase organic traffic and prolong the shelf life of your most valuable content.
- To keep your content strategy on the right track, you need to use content calendars.
- Visual content is more popular than text-only content.
- An integrated SEO strategy is the best way for your site to be consistently found and ranked by search engines.
- Lead magnets can be a win-win as they both collect contact information from brands and provide real-time value to users.
Why is traffic and lead so important?
Your content marketing strategy should include two key KPIs: organic traffic and leads. It's difficult to grow your business or convert new customers without both.
Let's quickly define both.
Any traffic that comes to your site from non-paid sources is called organic traffic. Search engines are the main source of organic traffic. According to research, organic traffic is one of the most important indicators of brand authority and credibility.
Users who have shown interest in your brand by filling out forms or signing up for your newsletter are called leads. Your sales team can convert leads into paying customers by filling out your pipeline.
It's difficult to grow your business in today's competitive business environment without both leads and organic traffic. Even traditional content marketing techniques like blogging won't help you grow your business to the extent that you desire.
Companies that employ simple, but effective content marketing techniques to increase their ROI are able increase traffic and generate more leads. This will allow them to eventually make more revenue.
7 Content Marketing Hacks to Increase Web Traffic and Leads
Repurpose content from the past
One of the best ways to increase your content traffic is by repurposing content. Repurposing content can also increase your content's return on investment by giving new life to topics that you already cover. Your blog is the best place to start when looking for opportunities to reuse content. It will be the center of your content marketing strategy and have the greatest potential for repurposing.
First, look at your best performing content. What topics and articles resonated with your audience the most? What topics and articles did the numbers show received the most engagement and traffic? These articles can be taken and repurposed in new ways. For example, a blog post could be turned into an infographic, which shares the same information but is highly shareable.
MIG created our perfect blog posts checklist to help us realize that this topic was so in-demand by our clients and wider audience. This infographic is a snapshot of the whole thing:
img alt=”Sample MIG's Perfect Blog Post Infographic” class=”aligncenter” height=”763″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Perfect-Blog-Post.jpg” width=”515″/>
Repurposing content can increase visibility and allow you to reach new audiences.
You can also do it the other way. You can create a teaser blog that covers a portion of your webinar topic and then link to the recording.
Use social media to share
Social media can be a powerful tool for increasing content traffic. I recommend sharing all your blog posts via social media. Not only will your followers see them, but they'll also share it if they find it useful.
The opportunity to reach over 3 billion people every month through social media is huge. Users and engagement on almost every platform continue to grow over time.
img alt=”Number monthly active social media users per platform.” class=”aligncenter” height=”474″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Social-Media-USe.png” width=”700″/>
It's amazing, just think about it. Every day, people on social media share content. Content can be a conversation starter. People will share content that is relevant to their needs and solves their problems.
Old blog posts can be updated
Blog posts are often outdated because statistics and trends change constantly. It's not the most important points that change, but the details.
Blog posts can be extended in shelf life by being updated with current trends and statistics. Old blog posts can be edited if they aren't performing as expected.
HubSpot offers three categories that you can use to find blog posts to update.
- The biggest losers are content that has experienced a loss of organic traffic in a large volume over the past 3 to 6 months
- The Almost Famous: Content currently ranking on page 2 in Google SERPs
- The Nobodies: Content which targets the right keywords, but isn't ranking
Below are some results HubSpot achieved after updating old posts. It's not bad at all!
HubSpot Image Source
Use a content calendar
A content calendar is a document that lists all your content projects and the deadlines. It provides a single view of all your content plans and publishing schedules. It holds your team responsible for sticking to the deadlines and staying on track.
It takes time and dedication to manage content calendars, especially if you are just starting. Without one, your content strategy will likely lose direction. A calendar is a great way to get the best ROI for your content.
Content calendars don't need to be reinvented. You can find tons of templates that you can download for free and modify, such as this one we use at MIG.
img alt=”MIG Content Calendar Template” class=”aligncenter” height=”494″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Content-Cal-MIG.png” width=”1236″/>
Source: Image Source
Content engagement is based on visual content. According to research, users only typically read 20% of the content on a webpage. They also remember only 10% of what was read, while 65% of what was visible is retained. Visuals can make your written content more digestible, engaging, memorable, and memorable.
The evidence is in the content performance. Blogs with visuals get 94% more pageviews than blogs without them. Video is the most popular type of content (82% of all internet traffic will be from it by the end this year), and infographics are shared three times as often as any other visual content.
Visuals don't need to be difficult. For social media stories, you can create short videos that only require minimal production. You can find high-quality images on reputable websites that you can add to your blog content. Canva allows you to create support images quickly and easily without having any design experience.
SEO is a priority everywhere
We all know keywords and how important it is to create blog posts that are optimized for search engines. SEO strategies go beyond blog posts.
For example, technical SEO is the foundation of your website's search engine optimization performance. It allows search engines to find, crawl and index your pages. High-quality backlinks increase your brand authority and build your brand's reputation for being an expert. Metadata such as titles and descriptions attract people to your content.
I recommend that you approach SEO holistically in the same way as you approach your overall content strategy. It should be a priority in all aspects of your content strategy, from keyword research to blog setup to article creation to publishing schedule.
Lead magnets are a great option
Lead magnets offer high-value content assets in return for user contact information. Lead magnets are a win-win situation for all parties. You're not trying to trick anyone into giving you their information. The content that you provide in exchange will help them solve a problem or accomplish an important task.
Lead magnets can include PDF checklists and ebooks as well as whitepapers, whitepapers, templates and videos. These lead magnets can be used to increase engagement and generate leads while also demonstrating the value of your brand in real-world situations.
Lead magnets are a great way to increase opt-in rates up to 85% if used correctly Here's how it works:
Great content is the key to success
If you don't have high-quality content, it's impossible to implement content marketing tricks. Marketing Insider Group's team of SEO experts and writers can provide you with optimized content that is ready to publish every week for a year or more. To learn more, visit our SEO Blog Writing Service or to schedule a consultation with me.
Marketing Insider Group's Content Marketing Hacks to Increase Website Traffic and Leads originally appeared on Marketing Insider Group.
By: Erin McShea
Title: Content Marketing Hacks to Increase Web Traffic and Leads
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-hacks-to-increase-web-traffic-and-leads/
Published Date: Tue, 05 Apr 2022 10:00:26 +0000