Celebrating the Holidays: A Marketer's Guide to Seasonal Profit

It's that magical time of the year – when pumpkins get carved into jack-o'-lanterns, stores are decked with boughs of holly, and value-driven emails fill the inboxes. Come Halloween, on October 31st, 2023, ghosts of the past, present, and future will usher in the Season of Joy, starting your journey to successful seasonal marketing.

A Deep Dive Into the Strategy of Holiday Email Marketing

We're on the cusp of the most wonderful time for email marketers. In this quick guide, we crunch holiday season shopping figures, present strategies for seasonal marketing, and decorate our offerings with inspirations for charming holiday email campaigns. The focus? Getting Santa Claus into your marketing pool with style and purpose.

The Early Advantage: Timing Your Email Campaigns

Delving into the crux of when to ignite your holiday email marketing campaign, let's skim through some enlightening statistics:

According to the National Retail Federation, over 60% of consumers start their festive shopping by the first half of November, with 57% favoring online deals. Klaviyo states that consumers already interacting with a brand's marketing emails are 60% more likely to partake in Cyber weekend sales. And hang onto your Santa hats, because a staggering 80% of consumers are more likely to shop with brands that offer personalized experiences. This could be as simple as using their first names or tailoring offers based on their browsing history and preferences.

If these numbers don't motivate, count your lost revenue! The last quarter of the year is your opportune time to capitalize on the holiday spirit.

Striking When the Iron Is Hot

Get ahead of the festive curve by starting to strategize your holiday season email campaign now. With Halloween just around the corner, initiating marketing plans as soon as August or September could put you in a favorable position. Shoppers with a keen eye for a bargain and growing gift lists start anticipating good deals by October, way ahead of the Black Friday rush. The launch dates for your email campaign will depend on your industry, marketing objectives, unique buying cycles, and consumer shopping behavior. And don't forget to nurture leads with a post-holiday season campaign – festive follow-ups keep customers coming back for more.

Key Holiday Dates

Prepare your campaigns around these important dates:

Halloween – October 31, 2023
Thanksgiving – November 23, 2023
Black Friday – November 24, 2023
Small Business Saturday – November 25, 2023
Cyber Monday – November 27, 2023
Giving Tuesday – November 28, 2023
Green Monday – December 11, 2023
Christmas Eve – December 24, 2023
Christmas Day – December 25, 2023
New Year’s Eve – December 31, 2023
New Year’s Day – January 1, 2024

The Dos of a Power-packed Holiday Email Campaign

Your emails should reverberate the festive cheer. From fun CTAs to quirky subject lines, festive body copies to holiday-themed templates, let your creativity ignite a delightful customer experience. Furthermore, remember to segment your email lists based on factors such as browsing preferences, seasonal purchasing patterns, and coupon proclivities. Inventiveness teamed with personalisation will strike the right chord in the hearts (and wallets) of your consumers.

The AI Factor

Artificial Intelligence (AI) brings a 'wow' factor to your email campaigns. Tools like Phrasee or SubjectLine could help create catchy and engaging subject lines. AI tools such as Optimove or Dynamic Yield can curate personalized email campaigns, ensuring the right content meets the right target audience at just the right time!

Wrap Up

Ready to embark on crafting the perfect set of holiday emails? Our expert team is just a few clicks away. Reach out now, and let's ring in the Season of Joy together!

Frequently Asked Questions

What are the primary types of marketing you use?

Marketing is the process of communicating ideas and values to consumers. Advertising and marketing are often interchangeable these days. Marketing encompasses more than advertising. Marketing covers all communications that promote and market products or services.

The three key components of marketing include branding, promotion, and distribution. How a company is identified to its target audience is called branding. Promotion is the act that draws attention to your brand by using paid ads, free promotions, or other public relations efforts. Distribution is how your message gets to your audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

What eCommerce Marketing Strategy should you follow?

There are three main types eCommerce marketing:

Direct marketing
Search Engine Optimization (SEO)
Social Media Marketing

Direct marketing involves sending emails directly to potential buyers. These emails could contain coupons, discounts, special offers, etc. This type marketing aims at building customer loyalty and trust.

Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. More people will find your site if it appears near the top when they search for keywords that are related to your product or services.

Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. Connect with your audience. It is easy to use and free of charge.

Each of these methods has its pros and cons. SEO takes time and effort, whereas direct marketing requires little effort. It is possible to miss the entire benefit of eCommerce marketing if your focus is on one method. We encourage you to combine multiple marketing channels.

Sending emails could be one way to promote your products and help you rank well in search engines results. You can also advertise via social media and link to your site through those pages.

There are many marketing options for your eCommerce store. Select the best options for your company and keep them in place over time. Good luck!

What are the 7 Steps of Internet Marketing Strategy?

Internet marketing strategies help businesses achieve their goals through online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is vital for successful internet marketing and should all be completed regularly.

Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Consider who might purchase your product/service.
It helps you to understand your customer's interests and needs so you can decide which products or services will best suit their needs. It can also give you valuable insights about consumer behavior and popular trends.
Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you have selected your platforms, make sure that they are correctly set up. Make sure you decide whether you will pay per click or invest money in advertising.
Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics Analytics can be used to track traffic flow, conversion rates and customer demographics.
This allows you to compare results to benchmarks or previous performance levels. If you find areas underperforming, this step guides how to improve.
Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. For example, you could add new features or change how users navigate your site.
Evaluation – Evaluate the performance of your campaign. Do you see any areas for improvement? If you don't, then you have probably reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.

Statistics

From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)

External Links

How To

How to get your Google Digital Marketing Certificate & Ecommerce Professional Certificate

Google offers a free online course entitled Search Engine Optimization For Beginners. This is an excellent way to learn how to optimize your website for search engines like google.

This course will cover important SEO topics like page titles, meta tags and internal linking. These lessons will be helpful if you already own a website.

A certificate of completion will be issued to you after the course is completed. This certificate has a two-year validity and allows you add “SEO,” to your LinkedIn profile.

When you finish the course, you also earn 10 CPE credit. These credits will be accepted by most colleges or universities.

Google Certified Partner is a paid program by Google. To be GCP certified, candidates must pass rigorous exams and submit evidence of their experience.

————————————————————————————————————————————–

By: Kevin George
Title: Celebrating the Holidays: A Marketer's Guide to Seasonal Profit
Sourced From: blog.scoop.it/2023/09/28/the-email-marketers-guide-to-stellar-holiday-email-marketing-strategies-in-2023/
Published Date: Thu, 28 Sep 2023 16:00:00 +0000