Domain authority (DA), one of the most critical factors in evaluating a site, is a metric that search engines use to assess a website's relevance and quality.

The number of links to a domain from quality websites is the best way to determine its domain authority.

You can see how your website compares to other sites by understanding your domain authority. SEO can be influenced by the site's authority. Having more visibility can have many benefits. Most importantly, if your site ranks on the first page search results, searchers are more likely than others to find it, which leads to increased awareness and conversions.

• Let's take a look at this metric, and give you some tips on how to choose the best domain authority score for your business.

What is Domain Authority

Domain authority (DA), is the number of backlinks that point to your site from other trusted sites. Your domain authority score is also affected by the relevance of these backlinks.

Moz, an SEO company, created the Domain Authority metric in order to assist businesses in determining where they might rank on search engine result pages (SERPs).

It calculates a page's potential ranking using multiple channels “including linking root domains, and the total number of links into a single DA Score.” This score can be used to compare websites and track the website's ‘ranking strength' over time.

Maybe you are curious about what domain authority is for your website. Have you ever noticed that some brands appear authoritative, even without trying hard? Because the keywords they use naturally on their websites have some weight, this is why it looks authoritative.

IMDb, for example, has a high DA due to the natural integration of relevant keywords throughout its site. Semantic keywords that are related to the primary keyword are also common.

Simply put, knowing which terms confer authority on your site will help you optimize it.

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It's more than keywords. Your chances of increasing your DA are greater if you have more backlinks.

This scale is a logarithmic one that determines your domain authority score. The score can be affected by multiple metrics. The greater the importance of a metric, the more likely it is to have an effect.

Why should I care about domain authority?

Google does not use domain authority in ranking, but there are still great reasons to do so. A high domain authority score is one example:

• This means your website will rank highly in the SERPs. This could result in more leads and clicks for your business.
• This indicates that your website is trustworthy and authoritative. This will help you get more customers and increase sales.
• This means Google and other search engines are more likely than others to index your website more often.

A high DA is also supported by research. Ahrefs' study found that domain authority is strongly linked to SERP ranking.

The results of this study suggest that domain authority could be an effective metric to estimate the amount of organic traffic your site may receive from Google.

What does this survey translate into for website owners?

If you want to improve your SEO rankings, you need to think about how you can increase your domain authority strategy. However, it is important to remember that building authority takes time. Don't be discouraged if you don’t see immediate results.

What's a Good Domain Authority Score?

Domain authority scores can range from 1 to 100. A higher domain authority score will lead to increased web traffic and better SERP rankings.

Domain authority is the number one priority when you launch a new website. Moz points out sites with more external links have a higher DA score than sites with fewer links. Smaller businesses sites, however, tend to have a lower DA score.

It is a good way to gauge the strength of your site by comparing it with other similar or comparable sites. It is important to remember that domain authority can fluctuate over the course of time and it can be difficult to identify the causes.

Moz highlights many factors that could influence your score.

• Your link profile has not seen any growth in the Moz index.
• Massive growth in link numbers at higher-authority sites can cause problems with scaling. Domain authorities at the lower ends may be more affected by this type of fluctuation.
• It is possible that you have received links from sites which don't rank on Google. Moz may crawl a greater number of domains link to your site than the last time it visited it. This could affect your search engine results.

How can you raise your domain authority score?

You can do many things to increase your website's DA score.

• Conducting a link audit : This involves verifying that the links to your site are legitimate and do not use black-hat SEO techniques. Ubersuggest can give you insight into your domain score and the number of backlinks.
• SEO rankings are affected by backlinks. These are links that are from websites other than your own. However, not all backlinks can be equal.
• Create an audience by publishing quality content that is relevant to your target audience and participating in industry forums, blog commenting and guest posting on other sites.
• Optimize Your Website: Make sure your website is visible to search engines. Keyword-rich titles and descriptions are essential for pages. You should also include keywords in URLs. Your website should include social media buttons so that your visitors can share your content to their followers and friends.
• Get started with Backlinks, our free backlink tool. It shows you, among other things. The tool also allows you to see which sites are linking directly to you.
• Ask for professional assistance: If you are looking to increase your Domain Authority score, then you should consider investing in SEO services.

You can also search for “best-of” lists or local directories, such as Google My Business. These help you build authority.

How do you check your domain authority?

There are many link authority tools available. There are many link authority tools available. How can you choose the right one for you? Here are some tips:

• Take a look at the features of the tool. Are the features of the tool helping you to achieve your goals?
• Round-up reviews are a great way to quickly see all the details and prices, and narrow down your options.
• Are you able to use the tool with ease? Does it integrate with other tools/apps that you already have?

Here are some tools to help you get started in your search. SEO Review Tools provides a basic domain authority checker. It also gives you a social score that measures how active your social networks are and how many shares and likes your content gets.

This tool measures authority based on backlink quality and quantity, as well as other metrics such website age and social media score. SEO Review Tools also measures page authority. This metric works in the same way as Domain Authority but it only looks at specific pages and not entire websites. A logarithmic scale of one to 100 is used for page authority.

Linkgraph's Free Bulk DA Checker is a great tool for testing multiple sites simultaneously. This tool can be used to verify DA and spam metrics on up to 10 URLs simultaneously.

Semrush also offers a wide range of tools, such as a SERPtracker and backlinks checker.

Moz offers a free, comprehensive domain SEO analysis tool. It displays top pages by link, lost and discovered links, top domains linking to them, and keywords based on estimated clicks.

Moz will show you the domain authority for neilpatel.com as 90 and the number of linking domains as 106,400 (i.e. backlinks) when you search. The site ranks for over 229,000 keywords, with a spam score of 1%.

This tool will then break down your site's most important pages based on page authority and other top-linking domains. Also, you can find:

• top-ranking keywords
• Keywords by estimated clicks
• Top featured snippets
• Branded keywords
• More.

Then, you can take these domains and put them into a bulk-checker such as the ones mentioned above. You will see a breakdown of your keywords' competitors.

Ubersuggest can help you find some of the information.

How do you integrate your domain authority into your SEO strategy?

What should you do after you have determined your domain authority score, and what factors influence it?

• Start with backlinks. Backlinks are a way to give other websites a reason to link back to yours. You could make a good start if you are a specialist in a particular area or offer a unique product or service. Your niche should be more detailed than the information provided by your competitors.
• You might also consider collaborating with small businesses that could be mutually beneficial.
• Reach out to companies you have relationships with. Find ways to support each other's online presence. Swapping testimonials could be one strategy you can employ.
• Also, you should look at your content to see if there are any opportunities for adding links. If you mention a coffee shop in your article, link to their site. They may see your link and feel inclined to do the same for you if they are monitoring their web traffic.
• You want to ensure that all backlinks received are high-quality. It is better to have a handful of quality backlinks than many ineffective ones.
• You may be able to get your site and name out there by guest posting on other websites. Some sites may be better suited than others for this. Check to see if the links on other blogs are “follow” and “nofollow.” These can impact the value of the link. However, all links will lead users to your site so consider links as branding and referral traffic tools.

Also, you should look at their DA, PA for target pages and how long their posts were. You also need to consider who their audience is. Guest posting might not be worth your time if their goals are different from yours.

This is a way to increase your domain authority. It also ties in with your content marketing strategy. Many companies have blogs and similar outlets on their sites. If you don't have one, it might be worth starting one.

You rank higher if you produce more content.

FAQs

What is domain authority?

Moz created domain authority to measure how authoritative and reputable a domain is. It considers many factors, such as backlinks and traffic.

Why is my domain authority so low

There are many reasons why your domain authority is low. Your site may not be as well-known as other sites. Your site may not be relevant to your target audience. You may not be able to rank for keywords that are relevant to your business.

What is the time it takes to increase domain authority

The time it takes to raise your domain authority will depend on many factors including your industry's competitiveness, your website's quality, and your content. If you work hard, you can see substantial improvements in your domain authority in six months to one year.

What is website authority?

Website authority is another name for domain authority. The metric Moz was created to predict how well a website will rank within SERPs.

How can I quickly increase domain authority?

Domain authority can be increased by having more backlinks and getting more traffic. It is important to be a great resource for your users.

You can do a few things to quickly increase your domain authority. Your website should be optimized for search engines. The second step is to build quality backlinks with reputable websites. Finally, keep creating great content people want to share.

How can I verify my domain authority?

Moz offers a domain authority checker tool that will help you determine the current domain authority.

How often should my domain authority be checked?

A good time to check your domain authority is usually once per month.

Conclusion

It can seem difficult to determine domain authority at first. Your ranking is affected by many factors, so it can seem overwhelming to try and analyze them all.

Nonetheless, once you are comfortable with DA, it is worth optimizing and monitoring for it.

This tool can be added to your SEO toolbox to help you gain a better understanding of your website's digital presence.

Are you having success with improving your domain authority? Please share your experiences with us in the comments.

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By: Neil Patel
Title: How to Boost Domain Authority: Checking and Improving This Key Site Metric
Sourced From: neilpatel.com/blog/boost-your-domain-authority-2/
Published Date: Sun, 10 Jul 2022 19:00:00 +0000

Marketing was simpler in the past.

Users interact with brands across multiple platforms and devices today, often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person.

As consumers expect more, so are their expectations.

Customers expect the same level of service and brand experience, whether they are scrolling Facebook, checking their emails, or shopping in stores.

How can you deliver the best experience to your customers and give them what they want? Omnichannel marketing.

What is Omnichannel Marketing?

Omnichannel marketing allows users to have a seamless marketing experience on all channels, platforms, and devices. Omnichannel marketing places the customer at center of all marketing strategies, and provides a consistent, seamless experience.

Omnichannel marketing is gaining popularity. 67 percent of ecommerce companies say that omnichannel is important to their business.

Although implementation of an Omnichannel Strategy can differ between companies, key goals can help identify it.

• Personalized content and ads based on past interactions with users
• Consistent branding across all platforms with the same tone and vision
• Users can continue to shop seamlessly even after they switch devices or platforms.

Omnichannel Marketing

Omnichannel marketing can bring a lot of benefits to both customers and brands if it is done correctly. Invesp reports that omnichannel marketing strategies are more effective than traditional methods for retaining customers. This compares to brands that lose only 33 percent of customers.

Other benefits include:

• Better user experience: Omnichannel Marketing centers on the customer experience. Customers have a better experience no matter where they interact your brand.
• Increase brand awareness: Customers will recognize your brand more easily if there is a consistent experience on all platforms (including in-store).
• Improved Business Data: Omnichannel tracks interactions across channels, platforms, and even in-person sales. This shows which channels and campaigns are most effective in driving leads and sales.
• Higher sales and revenue:Marketers who use multiple channels in a campaign see a 287 per cent higher purchase rate. Also, Omnichannel campaigns have a higher order price.

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Examples for Omnichannel Marketing

Most brands recognize that customers interact with them across multiple channels. It can be overwhelming to implement an omnichannel strategy. Let's take a look at some brands who are doing it right.

Starbucks

Starbucks is much more than a coffee shop. It's also a remote work haven.

You can also order online through their mobile rewards app. Customers can upload money, place curbside orders and claim rewards.

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How can they improve their omnichannel experience with their app?

Starbucks rewards app users. This encourages them use the app. You can get extra points by ordering within the next two days, or even trying a new beverage.

Starbucks can track customer behavior in stores by using the app. This data is not available to them otherwise. To increase sales, the app offers seasonal drink recommendations and makes it easy to find them.

Disney

Disney is a leader in Omnichannel Marketing. For decades, Disney has successfully combined television, online and in-person marketing.

The brand's multichannel marketing is truly impressive in their My Disney Experience platform to visit their parks. The tool can be accessed via browser or app. Users can book tickets, book hotels and reserve restaurants. They can also coordinate with others and store photos taken at the park.

The built-in GPS allows users to locate the park and view wait times at rides. They can also access the Disney MagicPass, which is a contactless version, once they arrive at the park. For Disney+ subscribers, the app offers discounts such as 25% off hotel stays

Customers' Disney experience is made even more magical by the seamless transition from online to in person.

Warby Parker

Warby Parker, an internationally recognized eye-glass manufacturer, was initially only available online. They have been able to use omnichannel marketing in recent years. They now offer customers the opportunity to order up five pairs of glasses at home, which is one of their most popular offerings.

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They didn't create stores to sell more spectacles. Instead, they are committed to combining data from both in-person and online interactions. Dave Gilboa, co-founder of Warby Parker, shared the following:

We really concentrated on providing an excellent online experience, but also an offline one. We currently have 70 stores, and we expect to have 90 by the end. We see a clear path to many hundred stores and a successful ecommerce company em>

It works in this way: Customers can save favorite frames to the app. This allows associates in-store to access them to assist with their purchase.

Customers can also try on glasses at the store, and then take a picture. This is converted into an email link that will be sent to their email so they can complete the order online.

Omnichannel Marketing Strategies

Omnichannel marketing allows businesses deliver the right message at the right time to the right customer, driving sales, customer loyalty and improving customer experience.

It is not easy to get it right. These are the five steps that will help you build a better Omnichannel Strategy.

Customer Journey

Omnichannel marketing allows for seamless customer journeys. Understanding your customers' journeys when they make a purchase is key to creating seamless customer experiences.

A customer journey map can help you understand your customers' interactions with your brand. It also provides insight into their pain points and helps you create an effective omnichannel marketing strategy.

Here are the steps to creating your map

1. Identify your customers. Know who your customers are, their location, and other demographic details. Use your CRM to identify your customers.
2. Get to know your customers' pain points. What motivates them to buy? What are their challenges?
3. Discover where your customers hang out: Which platforms are they using during the purchasing process?
4. Follow the path to conversion: What are your most successful customers? Their path will not be straight. They may visit your in-store, then convert online. Or they might view your Instagram reels before visiting your store. You should try to identify the most popular paths.

After you have created your customer journey map look at your conversion tracking data and identify areas where customers are losing interest. This data can be found in Google Analytics, your sales platform, or both depending on the method you use. Insights may also be provided by customer satisfaction surveys.

Build a Consistent Brand Presence

Although it is only a small aspect of omnichannel marketing but crucial, creating a consistent brand presence can be a significant part. Make sure that all platforms have the same branding, tone, colors, marketing messages, and branding.

Next, take a look at customer reviews (or create one!) You can also look at customer reviews and surveys to see where customers are unhappy. You might find that your website is difficult to use, or your app is slow. You might send an email to everyone, but no one opens it.

Once you have identified the areas where your message isn't resonating, plan to make changes. Is your audience more comfortable with a different format or more useful content?

The goal is to be consistent and not identical. Your website may offer live chat, but that doesn't necessarily mean your social media channels don't need it. Make sure that the information is consistent, including what's in stock. It is not a good idea for a customer to check online for something in stock and then come to the store to discover it is out of stock.

Increase personalization by using Omnichannel

Segment's report found that 71% of customers feel frustrated when they shop online. It is even more remarkable that 91 percent of customers will shop for brands that offer personalized recommendations and offers.

You can't ignore personalization–it's increasingly popular and customers expect it. Omnichannel marketing is a great way to leverage this strategy.

Personalization is key to an omnichannel strategy that works. However, it's more than just using your name tag in email marketing. Omnichannel marketing uses data about customers to deliver highly relevant marketing messages at the right time.

What is Omnichannel Personalization? It can vary from brand to industry. Here are some examples.

• Customer adds an item to cart but doesn't go through with checkout. You send a customer an email later with a link to their shopping cart, a discount and a reminder to make their purchase.
• Segmentation allows you to email customers with different product recommendations depending on whether they are looking for children's or adult clothing.
• An e-commerce chatbot is used to ask customers what kinds of cleaning products they would like to use. A customized popup is created to promote a special offer on the products the customer is most interested in.

Omnichannel personalization allows you to personalize across multiple platforms by delivering relevant messages.

Automation Omnichannel with Leverage Technology

Omnichannel marketing involves gathering and leveraging data, as well as developing different funnels for different customers. This is a problem because most marketing teams don’t have the time or resources to manually manage this process.

Omnichannel marketing tools make data collection and analysis easier. This allows for better user experiences. While your stack may vary depending on the industry and size of your company there are some key platforms that you should consider.

• Data collection Omnichannel marketing uses data to better understand customer journeys and provide better experiences. Now is the best time to get Google Analytics 4. To analyze data and create reports, you can use a BI tool such as Power BI or Google Data Studio.
• Marketing automation : To build an effective omnichannel strategy, you will need to use marketing automation tools. Many of the tools you already use such as email marketing, CRMs and social media management have automation features. Zapier is a great tool to create custom triggers.
• Chatbot automation Are you looking to make your customers' lives easier even during the night? Chatbot automation: A well-designed chatbot script will answer questions, provide resources, and qualify leads even while you're asleep.
• Segmentation platform Omnichannel marketing offers the opportunity to provide a more personal experience. Segmenting your audience is key to this. This could be using dynamic landing pages, Omnisend, or other tools like Omnisend to send personalized emails, pop ups, or push notifications, depending on the industry.

Optimize and Test Your Omnichannel Campaigns

It is not a simple task to build an omnichannel strategy. You must continually test, retest and adjust your strategy to ensure it is effective. You must be prepared for changes in consumer behavior over time.

Segmentation tools mentioned in the preceding section often provide testing features. You can also use Google's Optimize and Optimizely to test audiences, landing pages, and button color changes.

This guide to A/B Testing will help you get started if you are new to testing. Although it can seem overwhelming at first, you will soon discover really valuable data if your persistence is there. Optimizing and testing drive ROI will help you build a better campaign.

Omnichannel Market Frequently Asked Questions

What are some of the benefits of an Omnichannel Marketing Strategy?

Omnichannel marketing improves user experience, retention rates, data collection and connects online and offline experiences. All of these benefits together drive sales and ROI.

What's the difference between multichannel and omnichannel marketing strategies?

The main difference between omnichannel and multichannel marketing is the focus on customer experience. Omnichannel recognizes that customers can use multiple channels at once.

What are some of the most effective omnichannel marketing tools for your business?

Omnichannel marketing requires tools that can be used across all channels. These tools include tools for email, SMS and social media. Omnichannel marketing is also possible with the help of automation tools such as chatbots. To track user interactions across the web and in apps, you will need an analytics program like Google Analytics 4.

What's an example of Omnichannel Marketing?

Starbucks' reward app is a great example of omnichannel marketing. It allows customers to track their interactions in person, make personalized recommendations and increase their engagement.

Omnichannel Marketing Conclusion

Marketing is becoming connected. Omnichannel marketing is not like multichannel marketing which aims to push similar messages across multiple channels. Instead, it focuses on creating seamless experiences that customers love.

Before you start, ensure you know who your customers are. Also, look into marketing automation tools to help you create a stronger omnichannel campaign.

Are you using omnichannel marketing? What are your challenges?

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By: Neil Patel
Title: Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Sourced From: neilpatel.com/blog/omnichannel-marketing/
Published Date: Fri, 08 Jul 2022 19:00:00 +0000

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Do you want to skip the read and get right to my top picks? The best cheap web hosting service for most people is Hostinger or DreamHost.

Cheap web hosting is an excellent option for brand new websites. You don’t need to spend a fortune on top-tier hosting when you’re just getting started. Cheap hosting will get the job done.

But you can’t just look at the price alone. The key is finding a great deal from a reputable hosting provider, so your site's quality, speed, and performance don’t suffer. 

This in-depth guide covers my top picks of the best cheap web hosting plans. I’ll also show you how to narrow down the best option for your website.

#1 – Hostinger Review — The Best Web Hosting Plan Under $2

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Hostinger has the absolute cheapest price for hosting at $1.99 per month for the Single Shared Hosting plan. So what’s the catch?

You have to sign up for a 48-month contract, which sounds a little heavy. But, bear with me. 

Four years of Single Shared is going to cost less than a single year of hosting through most other providers. 

Seriously, other low-budget hosting plans are still twice to four times as expensive. Plus, the introductory rates you get with competitors might skyrocket when you have to renew. Once the honeymoon period is over, you might be looking at $10 or more each month.

With Hostinger on the other hand, your rate for shared hosting goes from $1.99 to just $3.99/month upon renewal. That’s still a great price.

In other words, the Hostinger full rate is still less than introductory rates from other good cheap hosting options.

Okay, great. But I know you’re thinking the low rate must mean that there are annoying domain limits and few free tools to build your business. 

Untrue. Hostinger is loaded to the brim with features and function.

Hostinger’s Single Shared Hosting plan supports one site, and includes:

• 100 GB bandwidth
• 30 GB storage
• 1 email account
• Free SSL certificate
• 99.9% uptime guarantee
• 24/7/365 customer support
• Optimized for WordPress with one-click installation
• User-friendly control panel
• Cloudflare protected nameservers

There’s no free domain name included, which isn’t a big deal if you already have one. Bluehost and DreamHost come with a free domain name for the first year, but higher per-month rates.

If you need a free domain name, more storage, or unlimited bandwidth, Hostinger lets you upgrade your plan while keeping costs low:

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Say you need to move to Premium Shared Hosting to support another site. That will cost $3.49/month to start and $6.99/month when you renew. That’s not going to break the bank, and you can host up to 100 websites.

Hostinger does a lot to ensure that the service is easy to use. Set up takes minutes and absolutely zero technical skill.

If you ever have issues, Hostinger’s customer service is always available and has a phenomenal reputation. The company gets you in the door with budget-friendly prices, and keeps you around with quality support.

Choose Hostinger for the lowest per-month plan on the market. Try it today risk-free, as Hostinger will refund your purchase if you aren’t happy within the first 30 days.

#2 – DreamHost Review — The Lowest Spend on Day One

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Not everyone wants to sign a long contract for hosting, but you usually have to in order to get the lowest price. That usually also means dropping $75, $100, or more at checkout.

DreamHost offers good deals for one- or three-year terms, but their month-to-month pricing cannot be beat.

It's seriously the lowest monthly rate you'll see.

DreamHost Shared Starter is only $1.99/month for one site. No contract necessary.

There’s really no way to get a lower price without a commitment.

When you look at the month-to-month pricing for other plans on this list, there is no competition. A2 Hosting is $10.99/month, HostGator is $10.95/month, and Hostinger is $9.99 with a $4.99 setup fee.

Bluehost and iPage don’t even offer plans without at least a year-long commitment.

With DreamHost, you can still get cheap hosting, but you don’t have any of the long-term risk that comes with a multi-year contract.

This can be really important if you're running a cash-strapped startup betting on growth. Instead of a big upfront spend, you can budget a predictable monthly hosting cost into the equation.

Not only that, but you also get a solid range of features and free tools to build your site:

• Unlimited traffic
• 50 GB storage
• Free SSL certificate
• Free WordPress website builder
• Free automated WordPress migrations
• Automated WordPress updates
• 24/7 live chat and ticket support

Like Bluehost, DreamHost is officially recommended by WordPress. The integration is deep and all of the updates are handled automatically. This is good for security purposes and saves you the trouble of doing it yourself.

So you can get all the benefits of tight WordPress integration without the commitment and large down payment required by Bluehost.

Now you might think that no contract would mean no money-back guarantee. The truth is DreamHost has a zero-risk 97-day money-back guarantee. That’s the longest time to try a web host that I know of.

DreamHost offers a Shared Unlimited plan that starts at just $2.99/month that works for an unlimited number of sites:

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If you just have one site, Shared Starter is all you need. 

Stop worrying about when the honeymoon period of your introductory pricing is going to end. 

Get DreamHost and pay a low, predictable rate each month. No more contracts, no more inflexible commitments. Just reliable hosting at a consistent price.

#3 – Bluehost Review — The Best for New Sites (Especially WordPress)

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There’s probably no easier way to get your new website off the ground than with Bluehost. And it won’t cost you much at all, as the company offers incredibly feature-rich shared hosting starting at $2.95/month.

For most people with a new site—especially if it is their first site—Bluehost is what they want.

If you are building a WordPress site, I really recommend checking out your options at Bluehost. The company is one of only three hosting providers that is officially recommended by WordPress. The integration is amazing and installation is automatic.

We’ll talk more about why it’s so good for WordPress in a second, but I want to talk about why it’s good for just about anyone with a new site.

First off, Bluehost has some of the cheapest hosting rates around. And even the most basic plans are loaded with features and value. 

You get a free domain name for the first year. Not only do you get to skip that expense, but the convenience of registering your domain through Bluehost cuts down on the time it takes to go live.

If this is your first site ever, you will be grateful at how simple the process is. If you’ve built sites before, you will really appreciate everything that’s done for you. 

For example, you get a free SSL certificate for your site,and enabling it takes one click on the dashboard. This is critical for keeping all of the information on your site secure and lets visitors know that the site is safe to visit.

You can get free SSL certificates from other places, but they will not be this easy to install, trust me. And you will have to renew them every couple months. 

With Bluehost, it’s completely hands-off and you are always protected.

You also get a free content delivery network (CDN) through Bluehost’s partnership with Cloudflare. This is going to improve site speed and performance with near-zero work on your part.

Okay, so on top of the free domain name, SSL certificate, and CDN, Bluehost gives you:

• 50 GB storage
• Unmetered bandwidth
• 24/7 customer support via phone and live chat
• $100 Google Ads credits
• Automatic WordPress installations and updates
• Custom WordPress themes
• 30-day full refund if you aren’t satisfied

All of these features are included with the Bluehost Basic shared hosting, which starts at $2.95 per month. If you have to upgrade, prices stay affordable at the higher tiers.

You can even go for the second-most powerful package, Choice Plus, for the same price as the Plus package. Bot offer unlimited websites and storage, but Choice Plus comes with domain privacy included and one year of free automated backups.

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One thing to be aware of is that Bluehost renewal rates are about two to three times higher than the introductory rate. This is why I recommend signing up for a long plan to max out the discount period.

Even at full price, though, Bluehost is really competitively priced compared to the field. This is especially true when you consider the long list of features you get and the ease of getting set up.

It’s as hands-free of a hosting experience as you could ask for and when you want to develop your site, all the tools are right there. 

WordPress is automatically installed on Bluehost, for example. This means full integration and automatic WordPress updates. 

With Bluehost shared hosting, you can use another content management system (CMS) besides WordPress if you want. 

But if you know that you are only going to use WordPress, I highly recommend going with one of Bluehost’s WordPress Shared Hosting plans. 

These start at $2.95/month, which is the same price as regular shared hosting. The difference is that the servers that have been optimized exclusively for WordPress. There’s no other type of software on them, so servers can be better configured and more easily protected.

If you have a new site in mind, make Bluehost your one-stop-shop for getting online. Get everything set up in a single place instead of having to go through a domain registrar. Best of all, you’ll get a great deal in the process.

So if you have a new site: Get Bluehost Basic shared hosting.

And if that new site is a WordPress site: Get Bluehost Basic WordPress hosting.

There’s a reason that more than 2 million sites are hosted through Bluehost. Find out why today.

#4 – A2 Hosting Review — The Best Web Hosting Under $3 for Online Stores

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If you grow your ecommerce site past a certain point, the cheapest web hosting options won’t work. But, if you are just getting your online store up and running, there is no better budget-friendly option than A2 Hosting.

In fact, you can get everything you need to launch for $2.99/month with the A2 Startup plan. You’ll have to sign a contract to get the lowest rate, but you’ll be ready to go within minutes.

Along with PayPal integration, the cheapest A2 hosting plan comes with one-click installs for five of the top ecommerce platforms, including WooCommerce, OpenCart, and Magneto. There’s hardly any backend IT work to start selling.

A2 Hosting offers some of the best site speed and security for the price, which are really important for online stores. 

Shoppers won’t stay if your content is slow to load. A2 takes care of all the technical legwork that goes into maintaining high performance servers. It’s compatible with Cloudflare’s free content delivery network, which can boost your speed as well.

Most shoppers won’t even come if Google says your site’s not safe. That’s going to happen if you don’t have an SSL certificate. A2 includes one for free, and it’s always enabled.

This is a huge perk, because you can get free SSL certificates elsewhere, but it’s on you to configure and renew them, which can be frustrating.

Most of the other security benefits are similarly hands off. The virus scanner, firewall, and brute force defense are on autopilot—you’ll receive notification if there’s something you need to do, but A2 handles a lot on its own.

And if you have an issue you can’t solve, A2 will help. Go read reviews. The company has some of the happiest web hosting customers on the planet. If you need to move your old site to A2’s servers, they have a team that will do it for free.

Some of the other excellent benefits of A2 Startup include:

• 100 GB storage
• Unlimited bandwidth
• Unlimited email addresses
• 24/7/365 customer support via phone, live chat, email, and ticketing 
• 99.9% uptime commitment
• Optimized WordPress hosting
• DNS management tools
• Website staging

Website staging is really useful for online stores. You can test new features and buttons on a page in a development area before pushing it live. This way you can see if anything breaks before it impacts your customers.

The A2 Startup plan is aptly named—it won’t be enough once your site matures. But by the time you’ve hit that milestone, your site will be bringing in more than enough money to justify the cost of upgrading.

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I like A2 Hosting for online stores because of the speed, security, and generous limits on storage. 100 GB is twice as much as you get with Bluehost.

And if you aren’t happy with your service, A2 Hosting will refund your account within 30 days of purchase. It’s a true hassle-free money-back guarantee.

Your online reputation matters, so it’s a huge peace of mind to know that customer service is always there. A2 Hosting representatives are extremely knowledgeable. They will help you resolve issues quickly, before your online store takes a hit.

Sign up with A2 Hosting today for the cheapest possible way to host your online store.

#5 – HostGator Review — The Best Way to Host Your Existing Site for Cheaper

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When your current host jacks up the rates or takes a customer service nose-dive, you need to switch. Whatever the cause, there is no reason to pay for substandard hosting.

HostGator will help you migrate your old site for free. This includes the cPanel, email accounts, files, databases, scripts, etc. They also include one free domain registration transfer, which saves a few bucks, too.

All you have to do is fill out a transfer form within 30 days of signing up. HostGator will do the rest.

You get the free migration with any of HostGator’s shared hosting plans, including Hatchling, which starts at $2.75/month with a three-year contract.

With HostGator, you can lock in a really low rate and get great uptime for less than you paid before. After the zero-stress migration, you get high quality customer support available any time of day by phone and live chat.

Better still, they offer some of the best renewal rates in all of web hosting. If you lock in that Hatchling plan for three years when you first sign up, you can renew for another three years at just $6.95 per month. That's a good two to three bucks cheaper than other providers.

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It’s cheaper web hosting, better service, and very few limits on what you can do. And if they can handle the job of hosting your website for the long haul, you can save a boatload of money over the duration.

Some of the highlights include:

• Unlimited storage
• Unlimited bandwidth
• Free SSL certificate
• Free email
• Free domain (or registration transfer)
• One-click WordPress install
• Free website builder
• Free Google Ads and Bing Ads credits

The good news is that HostGator provides tons of tools to help you optimize the content on your site and keep things running at top speed. The interface is very easy to use, which gives you complete control over your site and databases.

It’s comparable to Bluehost in a lot of ways, which I like better if you have a brand new site.

But if you already have a website, Bluehost won’t move it over for free. HostGator will. If you have more than one site to migrate, HostGator will give you a quote for the cost, but the first one is free.

This makes your transition to cheaper hosting a lot easier. Plus, HostGator offers a 45-day money-back guarantee. If you don’t like what you see, you have more than a month to jump ship without paying a cent.

Quit spending too much on hosting and find out why so many people love HostGator.

#6 – iPage Go Review — The Best If You Have Multiple Sites

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iPage Go lets you create unlimited websites for under $2/month. Every other plan on my list requires you to purchase an upgraded plan to support more than one site.

I really like iPage Go because there is one plan. Without tiered pricing, you don’t have to worry about upgrading your plan until you need something more substantial than shared hosting.

In other words, you can build as many websites as you want without having to stress about paying more to do more.

With iPage Go it’s unlimited sites, domains, and storage. Like similar “unlimited” offerings, your service has no hard and fast limits, but there are restrictions on how much your site can demand from the shared server.

So, when iPage says they offer scalable bandwidth, it means they aren’t metering the traffic to your site. You could still hit restrictions, but there is no set cap for the number site visitors.

Most people looking for cheap hosting for their websites won’t have to worry too much about these limits. iPage is able to support 99.5% of customers without any issues at all. In fact, the company will work with you to make sure you’ve optimized your site if you start to approach restricted usage limits.

In addition to providing the cheapest multi-site hosting option, iPage gives customers access to a ton of free tools to build and nurture their site.

You get a free domain name for the first year, along with a free SSL certificate. On top of that, you get free email with autoresponders. You can use the email provided, or manage your website accounts with Microsoft Outlook and other third-party apps.

iPage hosting includes a free website builder, which can help you customize the look and feel of all your sites. WordPress is a one click installation as are other popular content management systems like Joomla and Drupal.

For less than $2 per month, all of this is yours. Other benefits include:

• 24/7 customer service
• Unlimited databases
• One-click installs for OpenCart, Magneto, and PrestaShop
• PayPal integration
• Integration with popular email marketing software services
• Site traffic reporting
• 30-day money-back guarantee

There is no month-to-month pricing for iPage Go. You can sign up for one, two, or three years. The longer the contract you sign, the lower the introductory pricing and renewal rate you get:

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I’m not aware of another hosting provider who gives you a discount on your renewal rate for signing a long contract, so that is a unique perk.

As I mentioned, you’ll never have to upgrade to a different shared hosting plan. You get everything they offer with iPage Go. There are hardly any limits on your resources, and if your site gets too popular to be supported by shared hosting, iPage has some more powerful hosting solutions at competitive prices.

Until then, host all of your websites for one low price with iPage.

#7 – GreenGeeks Review — The Best Price for Managed WooCommerce Hosting

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If you’re starting with a WordPress site (as many people do) and you’re looking to transform it into a potent online store, you ought to deploy WooCommerce. Sure, the plugin is free, but you’ll still need hosting and to manage your newly WooCommerce-enhanced site.

But, if you go with GreenGeeks, you can take care of all that in one fell swoop.

Much like A2 Hosting, you can get an affordable hosting plan that allows for an easy, one-click install of WooCommerce on your site. But, unlike A2, you get managed features like daily backups and automatic updates even at the lowest pricing tier.

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Speaking of pricing, GreenGeeks offers three levels of managed WooCommerce Hosting:

• Lite: starting at $2.95/month
• Pro: starting at $5.95/month
• Premium: starting at $10.95/month

The only drawback of that pricing structure is that the starting price is for a three-year commitment.

That could be a bit too much of a commitment for someone just trying GreenGeeks on for size or worried about massive, rapid scaling over that time. But GreenGeeks’ prices don’t jump up wildly for shorter terms, unlike some other providers.

For example, with the Lite package, a two-year commitment only raises the monthly cost $1 to $3.95/month. For a one-year term, it’s $4.95/month. Of course, month-to-month is the most expensive, but that rate of $10.95/month is right on par with A2’s base plan rate.

I mentioned above that even the Lite plan has daily backups and automatic plugin updates, but it also includes a free Wildcard SSL, unmetered data, a free domain name for the first year, and 50 GB of space for one website.

And, if you’re worried about scalability over the long haul, GreenGeeks’ Premium plan can put those fears to bed. With it, you get everything mentioned above, plus LSCache, LiteMage shop accelerator, a free dedicated IP, capacity for unlimited websites, and more.

All of this comes backed by some of the best customer support in the category.

You can browse the GreenGeeks knowledge base or reach out to a rep via live chat, phone call, or email. Their phone center is available Monday through Sunday, 9 a.m. to midnight Eastern and GreenGeeks has a great track record of responding to any email request within 20 minutes.

Get a great deal on WooCommerce hosting by starting with GreenGeeks today.

What I Looked at to Find the Best Cheap Web Hosting

You're looking for the cheapest plan out there, but you still need a dependable host.

There’s no shortage of budget-friendly web hosting options available. Each one promises great uptime, site performance, and customer support.

It seems like anyone can get their site up for less than the cost of a cup of coffee.

What’s the catch?

If you understand your options and pick the right one, there is no catch.

I'm going to guide you through saving every dollar possible without getting scammed or locked into a plan that you'll regret later.

Use these four criteria to cut through the advertising gimmicks, rule out plans that are “too good to be true,” and hone in on the best deal for lowest price.

Price

When looking for web hosting in general, price is pretty important. But in looking at cheap web hosting, I've made pricing the most important criteria by far. 

In other words, I asked myself: How can I get dependable hosting at the absolute lowest price?

Since you have to pay for hosting each month, even a few dollars’ difference between plans will add up over time.

I focused on web hosts with a rock solid reputation because their cheap hosting options don’t cut corners. These plans are no-frills hosting, for sure, but I made sure they cover all the essentials. 

With some of the less reputable hosts out there, you can get a rock-bottom price and a rock-bottom experience. 

The providers I chose have super-affordable plans that won’t cause trouble now, trap you into upgrading, or wind up costing a fortune down the road.

Contract Terms

Lots of web hosts might seem cheap at first glance, but you need to review the contract terms to truly get a sense of the actual cost. 

To lock in the lowest possible rate, you’ll likely have to commit to a two, three, or even a four-year plan. 

Importantly, these contracts are typically paid up-front and in-full. 

That means that web hosting advertised at $3 per month could actually cost you upwards of $100 today.

Along with the length of the contract, you need to check the renewal rates. It’s common practice in the web hosting industry for hosting plans to skyrocket upon renewal.

Promotional pricing might cost $3 per month, but then automatically renew at something like $10 per month.

That would more than triple your rate upon renewal. Suddenly it’s not so cheap anymore.

Domain Limits

How many sites do you want? 

If you add a site or two, you could accidentally get forced to upgrade and pay a lot more.

iPage, for example, lets people create as many websites as they want with their cheapest hosting plan. 

With Hostinger, on the other hand, you’ll have to upgrade to host more than one site. That said, Hostinger’s next plan up is still less than $3 per month and you can build up to 100 websites.

Another important limit to consider is bandwidth. This is the maximum amount of data your site can transfer to users during a set amount of time. 

Now there’s no such thing as unlimited bandwidth, but you are definitely going to see that advertised with a lot of the cheapest web hosting plans out there.

Why can they say this?

Because these are shared hosting plans where your site is on a server with a bunch of other sites. On a typical day, these sites are not going to use all of the server’s resources, so they say it’s unlimited.

The truth is that you will definitely still have limits on how much of the server’s central processing unit (CPU) your site can use. 

Getting too many visitors to your site may exceed your CPU limits, and the provider may ask you to upgrade.

Shared hosting plans with unlimited bandwidth are perfect for cheap web hosting, just don’t equate it with unlimited visitors.

Free Tools to Build and Grow Your Site

You’d be surprised, but even some of the least expensive web hosting plans are packed with free tools and capabilities. Getting these freebies as part of a bundle can help you save in other areas.

Some of the features to look out for include:

• Ad credits: free Google or Bing advertising credits to target your audience
• Domain name: your site’s online address at www.your-domain-name.com
• Email account: an address @your-domain-name.com
• SSL Certificates: protects online privacy and lets visitors know your site is secure
• Visual website builder: an application that lets even total newbies design beautiful pages

Everything that’s included with your hosting plan is something you don’t have to spend more money on. 

It’s not hard to register your domain name, but if your hosting plan includes it, that’s going to save you $10-15 in the first year.

Getting a free professional email is another $30 in your pocket. The freebies add up.

Even Hostinger, which can be purchased for less than $1/month, comes with an email account, SSL certificate, and a website builder that requires zero coding knowledge to use.

Conclusion

You don’t have to spend very much to get your site online, but if you aren’t careful, web hosting can wind up costing a lot more than you think.

Choosing a reputable provider is the first step, but you don’t have to worry about that if you stick to my list of best cheap web hosts. These are all really well-known companies with a long history of dependable service.

1. Hostinger — Best web hosting plan under $2
2. DreamHost — Lowest spend on day one
3. Bluehost — Best for new sites (especially WordPress)
4. A2 Hosting —Best web hosting under $3 for online stores
5. HostGator — Best way to host your existing site for cheaper
6. iPage Go — Best if you have multiple sites
7. GreenGeeks — Best price for managed WooCommerce hosting

My top recommendation is to go with Hostinger. At less than two bucks per month at the outset and a better renewal rate than anyone else, you can rest assured you're getting the best deal with them.

Of course, if you don’t want to lock into a long contract to get low rates with Hostinger, I recommend DreamHost. You can get high-quality hosting for less than $5/month without any commitment.

If you have a new site in mind and you want to get it off the ground quickly, Bluehost is the choice for you. It’s a little pricier than Hostinger, but still under $3/month. Plus Bluehost includes a free domain name for the first year (you’re going to need that for a new site), which saves another $10-15 right there.

If you have multiple sites to host, iPage should be your first and last stop. Unlimited websites for less than $2/month. Say no more.

Shortlist A2 Hosting for online stores. It's well set up to handle the extra security and performance demands of ecommerce. If you're running a web store on WooCommerce, think about GreenGeeks for a little extra savings for comparable performance.

And if you are tired of your current hosting situation, let HostGator help. They will migrate your site to their servers for free. Then you can start saving money and enjoying quality customer service again.

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By: Neil Patel
Title: Best Cheap Web Hosting
Sourced From: neilpatel.com/blog/best-cheap-web-hosting/
Published Date: Fri, 10 Jun 2022 15:00:00 +0000

Marketing Insider Group published the post 11 Benefits of Outsourcing Content Creation.

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By: Michael Brenner
Title: 11 Benefits of Outsourcing Your Content Creation
Sourced From: marketinginsidergroup.com/content-marketing/benefits-of-outsourcing-your-content-creation/
Published Date: Wed, 29 Jun 2022 14:00:00 +0000

The post GrooveMail Tutorial: How To Use Forms appeared first on Groovefunnels.

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By: Sancia Sprott
Title: GrooveMail Tutorial: How To Use Forms
Sourced From: groovefunnels.com/blog/groovemail-tutorial-how-to-use-forms/
Published Date: Thu, 17 Jun 2021 15:00:44 +0000

Marketing Insider Group's first article, Social Media Recruitment: Optimizing your Hiring Leads, appeared first.

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By: Mark Schmukler
Title: Social Media Recruitment: Optimizing Your Hiring Leads
Sourced From: marketinginsidergroup.com/social-media/social-media-recruitment-optimizing-your-hiring-leads/
Published Date: Tue, 28 Jun 2022 09:30:31 +0000

Have you defined the distribution channels that will be used by your company?

If not, it's time.

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer.

Thus, they have direct impact over sales.

There are many types, formats, and levels of distribution channels.

The first step is to understand each of them.

To help you with this task, this page will go over the main things you need to know about distribution channels:

• what distribution channels are
• the three types of distribution channels
• three distribution methods
• distribution levels
• the main intermediaries
• how to define them

What Are Distribution Channels?

Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. The main goal of these channels is to make goods available to final consumers in sales outlets as soon as possible.

Distribution channels directly impact a company's sales, so you want to make them as efficient as possible.

The Three Types of Distribution Channels

There are three ways to make sure a product gets to the final consumer.

1. Direct Channels

With direct channels, the company is fully responsible for delivering products to consumers. Goods do not go through intermediaries before reaching their final destination. This model gives manufacturers total control over the distribution channel.

This is the case with people who do catalog sales, for example.

Since the manufacturer alone is responsible for delivering products, this channel generally makes it impossible to have a high number of customers.

At the same time, it's possible to offer lower prices, since the company does not have to pay commission to intermediaries.

2. Indirect Channels

With indirect channels products are delivered by intermediaries, not by the sellers.

Who are these intermediaries? They could be wholesalers, retailers, distributors, or brokers, for example.

In this case, manufacturers do not have total control over distribution channels.

The benefit is that this makes it possible to sell larger volumes and sell to a range of customers. However, products have higher prices due to the commissions paid to intermediaries.

3. Hybrid Channels

Hybrid channels are a mix of direct and indirect channels.

In this model, the manufacturer has a partnership with intermediaries, but it still takes control when it comes to contact with customers.

One example is brands that promote products online but don't deliver them directly to customers.

Instead, they nominate authorized distributors.

Three Methods for Distribution Channels

There are three different delivery methods for distribution.

Basically, they concern who will be allowed to sell your products.

1. Exclusive Distribution

With exclusive distribution, intermediaries take the company's products to specific sales outlets.

This is usually done by a sales representative.

This means that only exclusive retail outlets will be able to sell the items to consumers.

Depending on the quality of the product, this is a great strategy not only for manufacturers but also for the retail outlets or chain stores selected.

2. Selective Distribution

With selective distribution, the company allows sales to a specific group of intermediaries who are responsible for selling items to final customers.

An important factor in how succesful this strategy will be is the reputation of the intermediaries since they have a direct impact over the company's performance.

In this case, the intermediary becomes the real consultant for consumers, answering questions and recommending appropriate products for their needs.

3. Intensive Distribution

In intensive distribution, the manufacturer tries to place their product in as many sales outlets as possible.

The manufacturers themselves, sales teams, and commercial representatives are all involved in this method. They are responsible for distributing products to sales outlets.

This distribution method is generally used by manufacturers of low-cost products with a high frequency of consumption.

Distribution Channel Levels

Besides the types and methods of distribution channels, they may also operate on different levels.

Their levels represent the distance between the manufacturer and the final consumer.

Level 0 Distribution Channel

In this level, there is a close and direct relationship between the manufacturer and the client.

For the company, the costs of the relationship with the consumer are higher.

Level 1 Distribution Channel

In level 1, the manufacturer sells the products to the distributor, who might sell it to consumers via retailers or wholesalers.

The distributor keeps some of the rights to the product, but not all.

The distributor is also responsible for the costs of sales and transportation to sales outlets.

Level 2 Distribution Channel

Level 2 is similar to level 1.

The difference is that in this case, the distributor delivers products only to retailers, who sell them to consumers.

Level 3 Distribution Channel

Level 3 channels are a traditional distribution model.

The product's journey from the manufacturer involves distributor, retailer, and customer.

The costs relative to sales and marketing are divided between the parties.

The advantage of this model is that it's possible to reach a larger number of consumers.

On the other hand, products have a higher price because of the operational costs of all the parties involved.

The Nine Main Intermediaries in Distribution Channels

After finding out more about operation details, it's time to see who are the main intermediaries who take products to consumers.

1. Retailers

Retailers are intermediaries used frequently by companies.

Examples include supermarkets, pharmacies, restaurants, and bars. Each of these types of businesses has full sales rights.

Generally, product prices are higher in retailers.

2. Wholesalers

Wholesalers are intermediaries that buy and resell products to retailers. Wholesalers sell to those who are going to put products in their own stores.

These intermediaries generally don't sell small quantities to final consumers, though there are exceptions, like supermarkets that sell in the wholesale model.

Prices are lower because sales involve large quantities.

3. Distributors

Distributors sell, store, and offer technical support to retailers and wholesalers. Their operations are focused on specific regions.

4. Agents

Agents are legal entities hired to sell a company's goods to final consumers and are paid a commission for their sales.

In this case, the relationships between intermediaries and companies are for the long term.

5. Brokers

Brokers are also hired to sell and receive a commission.

The difference between agents and brokers is that brokers have short term relationships with the company.

That's the case with real estate agents and insurance brokers, for example.

6. The Internet

To those who sell tech and software, the internet itself works as the intermediary of the distribution channel.

The consumer only has to download the material to have access to it.

E-commerce companies also use the internet as a distribution intermediary.

7. Sales Teams

A company can also have its own sales team who are responsible for selling goods or services.

There is also the possibility of creating more than one team to sell to various segments and audiences if the company has a wide range of products.

8. Resellers

Resellers are companies or people who buy from manufacturers or retailers to later sell to consumers in retail.

9. Catalog

Catalog sales, as the name indicates, is when a salesperson is connected to a company and sells its products using a magazine. Salespeople in this model also usually earn a commission for their sales.

This type of sales is common in the beauty segment, with brands like Avon and the Brazilian Natura.

Reverse Distribution Channel

Now you know the types and methods available for products to reach customers. But what happens when consumers need to return items to manufacturers?

Consumers need to rely on reverse distribution if they receive defective products or need to return clothes or shoes they bought online that don't fit.

In this case, the consumer is responsible for returning the items and needs to find information from the manufacturer about how to do this. Usually, consumers find information about returns on the site for the product.

How to Define Distribution Channels for Your Product

Now you know the different types of distribution channels and intermediaries. But all this is of no use if you don't know how to select the appropriate channel for your company.

Next up are seven essential tips to help you make this decision.

1. Benchmarking

First, you must look at your competitors to find the best practices they adopt.

This kind of mapping is known as benchmarking.

The idea is to figure out how your competitors are distributing their products and adopt a similar model.

2. Project Review

So you have mapped out best practices in the market and identified solutions that could work for your business.

Great.

The next step is to review the project/channel you created.

Check if there are errors and how processes may be optimized and adapt the project to the needs and characteristics of the type of sales you make.

3. Costs and Benefits

When we talk about distribution channels, one important factor is the cost associated with them.

Always look for the best cost-benefit ratio.

To do this, it is not enough to have a vague idea of the costs. You must record all costs and analyze if the benefits of the channel you selected are worth it.

4. Company's Daily Routine

Another relevant factor is the business' routine.

What are the projects, processes, and activities in your business?

The distribution channel must be aligned with all these details.

Otherwise, you might have logistics problems that result in product delays that damage your relationship with customers.

5. Market Potential

Before selecting a channel, you should also consider the market potential of intermediaries.

After all, unless you choose to use direct channels, they will also be responsible for sales results.

Analyze intermediaries' market participation, reputation, and performance to only then try to select the most appropriate option.

6. Logistics

Consider logistical questions like:

• How will products be transported?
• Is there security for when the products are in transit and/or where they are stored?
• Where will goods be stored?
• What will be the delivery time, on average?

Considering all stages of logistics is crucial to avoid problems taking goods to sales outlets.

7. Location

Finally, consider the location of intermediaries, whether they are resellers, retailers, wholesalers, or distributors.

After all, your product must be sold in the region where your target audience is, especially if you supply a specific niche of the market.

Managing Distribution Channels

How should you manage your company's distribution channels? This is usually the responsibility of marketing departments.

To do it, it's essential to monitor key performance indicators (KPIs).

Carry out regular assessments of reports with metrics and indicators related to distribution processes.

Monitor sales indicators, for example, analyzing the performance of each channel the company uses.

Also, carry out satisfaction surveys with consumers, especially when customers are dissatisfied with the selection and availability of goods or when sales volume is below expectations.

Examples of Distribution Channels

Before concluding this reading, how about we get to know two examples from great companies?

Coca-Cola's Distribution Channels

The largest soft drink manufacturer in the world uses different sales channels with franchisers, distributors, and retailers.

For example, soft drinks get to different retailers thanks to distributors.

This includes bars, restaurants, and supermarkets, who sell directly to final consumers.

Natura's Distribution Channels

Cosmetics brand Natura basically uses catalog distribution, though today there are sales outlets as well.

The company has a network of consultants that sell to consumers using magazines showing the products.

Distribution Channels Conclusion

Are you ready to define and manage distribution channels for your company?

Follow the steps I mentioned in this article, from benchmarking to sales outlet analysis.

Consider the cost-benefit ratio of each channel.

And regardless of your choice, always monitor indicators and metrics.

This analysis makes it possible to check the efficiency of the distribution channel so you can optimize it constantly.

Did you like the tips in this article?

Leave a comment with your opinion or any questions you may have.

Marketing Insider Group's post How Capgemini Created the Most Massive Content Marketing Return on Investment (and The Honest Team Behind It) was first published.

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By: Michael Brenner
Title: How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)
Sourced From: marketinginsidergroup.com/content-marketing/how-capgemini-created-the-most-massive-content-marketing-roi-ive-ever-seen-and-the-humble-team-behind-it/
Published Date: Wed, 01 Jun 2022 11:05:32 +0000

In this piece, we'll cover a few of the best digital marketing tools of 2021. Among these are SEMrush, MailChimp, Wishpond, and Hootsuite. All of these tools are great for online marketing, but how do you know which ones are right for your business? It's a good idea to use more than one tool, since each one is unique and serves a different purpose.

SEMrush

The SEMrush AI Writing Assistance Engine is a key feature that will play a major role in SEO in the coming year. It helps users create great content that will attract and engage potential customers. This tool is making SEO easier for everyone, even those with no SEO experience. The program has thousands of users every day who have learned the importance of SEO. Another feature of the SEMRush AI Writing Assistance Engine is MobileMonkey, a platform that lets marketers write a single chatbot funnel.

Hootsuite

In 2021, no social media marketing strategy can be complete without the help of digital marketing tools. For a small business, this means relying on a platform that allows you to manage multiple social media accounts, all under a single login and dashboard. With this platform, you can collaborate with team members, assign tasks, plot social media calendars, and schedule updates. You can even take courses through Hootsuite's Podium for free!

MailChimp

MailChimp is a comprehensive solution for online marketing. Its creative assistant helps you create visually stunning emails, boost open rates, and improve your conversions. With its help, you can create signup forms, gauge interest, and create content to increase your sales and conversions. Mailchimp also offers free website and unlimited landing pages. Its intuitive interface makes using the service a breeze. You can also use Mailchimp for free to create and manage your landing pages and create a newsletter.

Wishpond

If you're thinking about upgrading your digital marketing tools, you'll want to look into Wishpond. Wishpond is a powerful platform that allows you to create custom forms and pop-ups, as well as change the date and time of sweepstakes. It also offers drag-and-drop customization and offers over 100 mobile-responsive templates. Wishpond lets you create and publish forms quickly and easily, which means that even if you're not a web designer, you can still create and publish your own.

Canva

One of the most popular tools in the digital marketing world is Canva. This drag-and-drop design tool lets you create stunning graphics quickly and easily. You can browse through the catalog and select images, icons, and fonts to create attractive social media posts and graphics. You can even create your own designs by using free photo editing tools and templates. The Canva site is a great place to start for anyone new to the world of digital marketing.

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What is the average digital marketing salary? This article will give you an idea of how much you can expect to earn as a digital marketing analyst, specialist, or manager. It will also show you what you can expect to earn with less than four years of experience. After reading this article, you will be able to set your own salary goals. In addition to knowing how much you can expect to earn, you can also find out what the industry average is for people with your position.

Average salary of a digital marketing specialist

The salary of a Digital Marketing Specialist varies based on the industry they work for. Jobs in Health Care, Technology, and Finance tend to pay the highest. A Senior Digital Marketing Specialist makes between $64,337 and $73,100 a year. The lowest paid Digital Marketing Specialists are usually juniors who make around $53,000 per year. However, as they gain more experience, their salary is likely to increase.

A specialist in social media, SEO, and content marketing is likely to be in charge of a team, and their decisions will be based on data. They will probably also be involved in the production of bespoke marketing tools and leverage the latest insights to drive their work. They'll also likely be in charge of producing those tools, so they will likely be the person who oversees their creation. And if you've got a passion for creating bespoke marketing tools and a passion for using data to make decisions, a career in digital marketing is worth considering.

Average salary of a digital marketing analyst

A job as a digital marketing analyst can be lucrative. A typical full-time salary for a digital marketing analyst is $73,600 a year. Full-time employees receive comprehensive benefits, such as health, dental, and vision insurance, 401(k) plans, and paid vacation and sick days. Independent contractors, however, do not receive these types of benefits. These individuals are self-employed, which means they must find their own clients to earn revenue.

According to PayScale, the average digital marketing analyst earns between $50,823 and $151,500 annually. However, some salaries are higher than others. For example, a senior digital marketing analyst can earn up to $135,500 a year. This type of position can lead to many opportunities for advancement and increased pay, based on location and years of experience. However, be aware that the salary ranges are not guaranteed.

Average salary of a digital marketing manager

What is the Average Salary of a Digital Marketing Manager? The average salary for this position is around 124,000 USD per year. Half of all Digital Marketing Managers earn less than this, while the other half earn more than this. The median salary is the middle value, so you would want to aim for that number if you're looking to get into this career field. However, the average salary for this profession is considerably lower than the national average, so if you're interested in starting a career as a Digital Marketing Manager, be sure to find a position in one of these cities.

If you're just starting out, you should first earn experience before moving up the ladder and applying for a management position. Assuming you have a diverse portfolio, you can expect a higher salary. Likewise, if you have a bachelor's degree or have a Master's degree in the field, you could earn the same salary as an entry-level digital marketer. And since digital marketing relies heavily on search engines for traffic, you'll need a lot of expertise in SEO. The average salary for a Search Engine Optimization Manager is $72,139 per year. As with any other field, compensation is based on experience.

Average salary of a digital marketing manager with less than 4 years of experience

If you're looking for a job in digital marketing, you're in luck. The average salary for a digital marketing manager with less than four years experience in India is Rs5,13,369 per year. If you're just starting out, this may be enough to give you a sense of the range of pay you can expect. But, remember that experience is not everything. Some sites rely on anonymous data from users to calculate an average salary. And your experience, industry, and location will all affect your salary.

For example, a social media manager with less than four years of experience can earn around $33,000 per year. However, if you have more than four years of experience, you can earn up to $70,000 per year. This salary isn't the highest in the world, but it's certainly within the range of those with more experience. If you're looking to become a digital marketing manager in the near future, it's worth checking out what others have earned in the field.

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