Boosting Your Holiday Marketing Campaign: The Power of Employee Engagement

The holiday season is fast approaching, and it's time to start planning your marketing campaign. Whether you run a small business or a large corporation, incorporating a little holiday cheer into your end-of-year marketing can make a big impact. However, there's one character you don't want to embody in your campaign: Scrooge. It's important to have engaged employees who are motivated and happy, as they play a key role in delivering great customer experiences. In this article, we'll explore how employee engagement can boost your holiday marketing campaign and help you leave Scrooge behind.

The Service-Profit Chain: Creating Customer Loyalty

One of the secrets to successful marketing, during the holidays or otherwise, is the direct relationship between exceptional customer experiences and engaged employees. This concept is known as the "service-profit chain." When employees start their day with a smile and a mission to serve their customers, they are more likely to deliver superb customer service. On the other hand, if employees feel unappreciated or undervalued, they may only perform the basic requirements of their job.

By empowering your employees to go above and beyond to serve customers, you can create magic. Exceptional service leads to customer loyalty, and even a small increase in loyalty can result in significant profit growth. According to a study by Henri Moufetta, a five percent increase in loyalty can yield overall profit increases of 25% to 85%. This level of success would make even Scrooge envious.

Turning Employees into Brand Advocates

To take your holiday marketing campaign to new heights, consider empowering your employees to become brand advocates. Instead of relying solely on your marketing department, encourage employees to share content about your company. Customers are more likely to trust messages that come from regular employees than from the CEO or official brand messaging. In fact, messages from employees are trusted 65% more than those from the company's tech experts, according to Hootsuite.

When employees share brand messages, the reach of those messages increases by a staggering 561%. Others are also 24 times more likely to share employee messages compared to messages from the marketing department's social media posts. Additionally, potential customers engage with employee-shared content eight times more than with official brand content. By harnessing the power of employee advocacy, you can significantly boost your marketing efforts.

Empowering Employees to Share Branded Messages

Your marketing team plays a crucial role in empowering employees to share branded messages. They have the expertise in communication and can collaborate with HR to provide incentives for employees who share brand content. Partnering with your sales team can also be beneficial in identifying common objections from potential customers and turning them into explainer videos, FAQ webpages, and blog posts. By adding the sales team members' names to the byline, the reach of your content is likely to increase.

Consider kickstarting an official employee advocacy program to amplify your marketing efforts. Educate your marketing team on the value of social engagement and advocacy, and highlight the benefits for employees. Providing prizes, bonus pay, or a raise if the company meets its holiday marketing goals can incentivize employees to participate. Additionally, provide employees with branding guidelines, style guides, and editing assistance to help them create polished content. Encourage them to share content from complementary third-party partners, but also provide a list of competitors to avoid sharing their content.

By focusing on employee engagement and advocacy, you can achieve remarkable results for your holiday marketing campaign. Building engagement among your employees not only benefits your company's bottom line but also creates a positive work environment. So, let's leave Scrooge behind and embrace the power of employee engagement this holiday season.

In Conclusion

As you plan your holiday marketing campaign, remember the importance of engaged employees. By leveraging their enthusiasm and empowering them to share branded messages, you can create exceptional customer experiences, build customer loyalty, and increase the reach of your marketing efforts. Don't underestimate the power of employee engagement in driving your holiday campaign to success. It's time to say goodbye to Scrooge and hello to a revenue-boosting holiday season!

Frequently Asked Questions

What are the 5 Marketing Concepts?

The following five marketing concepts can be used:

Branding – A brand is an image that people have for you. It's what people associate with you when they hear your name. You need to create a brand identity that is consistent across all media.
Positioning: Your market positioning is what you do. What is the best way to describe yourself?
Message: This is the message. What is your point? What's the point?
Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
Measurability – How can you measure your success?

What are the main types?

Marketing is about communicating ideas, values, or messages to consumers. Advertising and marketing are often interchangeable these days. Marketing is more than advertising. Marketing encompasses all forms of communication used to promote and market a product/service.

The three key components of marketing include branding, promotion, and distribution. Branding is the way a company presents itself to its target audiences. Promotion is the act or obtaining attention for your brand using paid advertisements, promotional materials, and public relations. Distribution is the process of getting your message out to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

Which are the best digital marketing strategies you can do from your home?

Digital marketing is an effective way to reach customers who spend most of their time online. This is a great opportunity to generate leads and customers for your business.

Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. You can also use email marketing tools to send emails to potential clients and prospects.

There are many other ways you can market your product or service using digital mediums.

It shouldn't be difficult to get started as long as you are familiar with how to use these channels.

What is an example of search engine marketing?

Search Engine Marketing (SEM), is an essential component of digital marketing. SEM includes pay-per-click advertising, sponsored links, display ads, paid inclusion, search engine optimization (SEO), social media marketing, video marketing, mobile advertising, etc.

What role does marketing play in business strategy planning?

Marketing is an integral part of any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. And without sales, marketing wouldn't matter. Therefore, marketing is crucial to any business strategy.

Not everyone realizes how important marketing is. Marketing is often thought to be about advertising campaigns. Marketing goes far beyond advertising campaigns. Marketing includes everything you do in order to communicate the company's identity, position and value in the marketplace.

When you think about your business, ask these questions: What image am I trying convey? What will my customers think of me? How should I present my self to the world?

If you can't answer these questions, then you aren't thinking about marketing.

How much money should I budget for my first digital marketing campaign?

It all depends on the campaign you launch. It can cost between $50-$100 to launch your first campaign.

Advertising space can be purchased on search engines such Google and Bing. These ads generally cost about $10 per Click.

Banner ads can be placed anywhere on your website that you own. This will attract new visitors to your site and help them return.

A freelancer can also design banners for your company. Freelancers are typically paid between $20 and $30 an hour.

Once you have created your ad, it is possible to start tracking your results. There are many free tools that can help you analyze your website.

It is also possible to track data manually. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

Once you have collected this data, it is possible to determine if your campaign has been successful.

You can also try different methods until one works.

Statistics

Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)

External Links

How To

Online Marketing Tips and Tricks from Top Brands

It's important to ensure your audience is able to understand the content you are creating for online marketing. If your audience doesn't care about your product or service, why would they care about your blog posts?

Your website should be focused on fashion accessories. Not general web design tips.

You can promote your business by using social media platforms such LinkedIn, Twitter, Facebook, LinkedIn and Instagram. Social media platforms allow businesses to connect with customers and share their information.

The social media platforms also offer a great opportunity for clients to connect with each other.

Create content that engages users and encourages them to share content with their friends. Shared content often reaches more people and increases traffic to your site.

Regular updates will keep your content current. It is better to post daily or weekly than once a month.

Because readers expect new content, a lot of engagement is given to posted content.

Link to your homepage in your content. This will help visitors find other resources on your site.

Your content should be mobile-friendly. Mobile devices now outnumber desktop computers. Recent surveys show that more than 50% of internet users access websites using their smartphones.

You can test your content on different smartphones and tablets to make sure it looks great on smaller screens. Mobile-first should be a top priority for any developer or website owner.

It's more than aesthetics. Mobile websites convert more often than desktop websites. Mobile sites are simpler to navigate than desktop websites and they load faster due to the smaller site size.

Content that is valuable to your audience.

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By: Michael Brenner
Title: Boosting Your Holiday Marketing Campaign: The Power of Employee Engagement
Sourced From: marketinginsidergroup.com/demand-generation/kick-scrooge-to-the-curb-to-make-your-holiday-marketing-numbers-soar/
Published Date: Fri, 01 Dec 2023 15:05:38 +0000