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You are aware of the potential revenue and that email can help you achieve it. How can you stay on top of your campaign over the course of weeks or months?
Autoresponders for email can help you save time and increase your return on investment. Automation can also be a double-edged weapon.
Many thoughtful emails become inbox wallpaper, which is a sad fact. Your audience will quickly tune you out if there are a few untimed or inappropriate emails.
An email autoresponder is a tool that allows you to communicate with customers at scale without overwhelming them.
Your team. These products take away many of the repetitive and tedious tasks that are essential for building relationships at scale.
Your customers will be delighted by the content you provide. You can see all of your click-through and open rates. Watch them rise.
Let's take a look at the top email autoresponders and what they can do to help you. And how to choose the right one.
#1 Moosend Review – The Best for Simple Marketing Automation
Moosend offers an affordable email automation tool that has a virtually nonexistent learning curve. Moosend users end up automating their email marketing in very impactful ways due to how simple it is to use.
It is sad to realize that some companies spend thousands of dollars per month on marketing automation software they don't actually use. It can also be very difficult to use this software.
Moosend gives you a lot of flexibility to personalize your email marketing automation. A rich collection of actions and triggers can be managed via a drag-and drop interface. You can share workflows with your team members. They can also leave notes.
The Moosend interface is excellent at teaching users how to automate customer journeys and fine-tune them. Moosend allows you to easily find the right solution for your subscriber base by using templates, preset workflows and rich tracking capabilities.
Use the AI to personalize your emails using similar consumer preferences and other behavioral data.
Recent changes include the addition of “And/Or” expressions in custom fields. This allows for more flexibility in the definition of triggers. You don't need to limit your custom fields to one thing.
You can quickly master a wide range of email automation features without writing any code.
- Rich tracking, reporting and analytics
- Heatmaps available by clicking here
- There are five types of subscription forms
- Service SMTP direct
- Cart abandonment
- For shoppable emails, embed product blocks into newsletters
- Mobile responsiveness
- GDPR compliance
- Native integrations with WooCommerce and Salesforce as well as WordPress and many other top products
For up to 500 subscribers, Moosend starts from $9 per month With an annual contract, the rate drops to $7/month.
As with many autoresponders and email marketing tools, the price goes up as your subscribers grow. The monthly rate for 1,000 to 2,000 subscribers is $24 and $160 for 10,000-25,000 subscribers.
Moosend offers custom enterprise-grade plans that can be tailored for any size list. These plans include a dedicated IP and SSO, SAML, priority support and an account manager.
Get Moosend free for 30 days.
#2 Constant Contact Review – The Best For Complex Email Sequences
Many email autoresponders allow anyone to use their features without any coding. A platform like Constant Contact, however, is more suitable for people who need unlimited email automation capabilities and fine-tuned customization.
The platform offers all the tools that you could need. Automated welcome sequences can be set up for new subscribers and leads to your list. You can make them as simple or as complex as you like, from a simple welcome message to a series synchronized emails to warm up a prospect.
Constant Contact's form creator is easy to embed on landing pages and websites. These forms can be customized to collect the information you require from your list members.
Constant Contact can then track the exact date and time from which someone signed up. Additionally, custom data fields can be used as triggers to send personalized emails.
You can create a welcome sequence track for salespeople and another one for C-suite executive, depending on the segmentation method. You can tailor your messages to specific segments of your list and get more useful data. There are no more low open rates due to inundating subscribers with the same welcome message.
It goes beyond the initial messages you send. You can set autoresponder triggers at key points in the process, such as clicking on a link in an email, abandoning a shopping basket on your website to a birthday or anniversary, or for a prolonged period without any opens or actions.
You can also use this automation ability to create nuanced drip campaign to keep engagement high without having to do too much. Constant Contact's custom fields let you be as specific as you want with long-term communication strategies with your list. You can also set up automated emails that only send on certain days or times of day so you are always sending messages that get read.
Constant Contact's Plus plan offers all this functionality, with a cost that is dependent on how many contacts you have.
- Contacts up to 500 $45/month
- 501 – 2,500 contacts: $70/month
- 2,501 – 5,000 contacts: $70/month
- 5,001 – 10,000 contacts: $70/month
- 10,001 – 15,000 contacts: $70/month
Pricing increases to 50,000 contacts. Constant Contact will create a custom price to suit your needs.
Get started with ConstantContact today.
#3 — Sendinblue Review – The Best Free Email Autoresponder
Sendinblue offers one of the best free plans that I have seen for email automation and marketing. Although their forever free option is limited in certain ways, it still provides unlimited contact storage.
Other tools restrict this feature of their free plans to encourage upgrades.
Sendinblue's autoresponder is free and offers unlimited storage. It can send you up to 300 emails per calendar day .
This is just shy of 10,000 autoresponders per month, which is more than enough to boost your marketing and sales efforts.
It is easy to set up and take just minutes. Sendinblue offers several pre-built automations that can be used to set autoresponses for common situations.
You can set up autopilot to send welcome emails and double opt in messages to new subscribers. These messages will be sent automatically whenever a subscriber interacts on a section of your website or an email. Or, you can have reminder, anniversary, birthday, followup and follow-up emails delivered with no manual effort.
Sendinblue's automation creator opens up new possibilities. You have complete control over trigger actions, such as an abandoned cart, timing, conditions and qualifiers.
You can do it however you like, because Sendinblue is one of the most powerful drag-and-drop email editors in the business. Sendinblue's editor allows you to create beautifully designed and personalized messages that can be used in any number of autoresponder sequences.
If you need to send more than 300 emails per day, you can upgrade to the Sendinblue plan. Prices starting at $25/month for up to 20K monthly emails
Sendinblue offers a great free option. There's no reason to not try it out. You can save time and energy, while giving your email subscribers the attention they need.
#4 — Klaviyo Reviews — The Best For Ecommerce
Klaviyo can be connected to an ecommerce platform or CRM and allows you to send highly personalized content via email. It works well with other software like WooCommerce and BigCommmerce.
This will allow you to gather a lot information about your customers and their shopping habits. These insights can be used to improve your campaigns.
No more random email blasts to the general public. Klaviyo lets users create unique customer journeys both for long-time customers and first-time window shoppers.
It integrates with customer data sources and allows for very fine segmentation.
The interface is simple and anyone can use it to maximize the content that visitors see.
Klaviyo works across multiple channels. You can expand your subscriber base through Facebook, for instance.
Use Klaviyo's comprehensive toolkit to nurture individual leads starting at 10,000 feet.
- Prebuilt autoresponders
- Email personalization available for VIPs, regulars, first-time buyers and others
- Split testing
- Drag-and-drop, WYSIWYG email editor
- Responsive templates that are optimized for mobile and web.
- Email recommendations for shoppable products
- A rich selection of triggers based on behavior
- Comprehensive segmentation options
Klaviyo's free plan has 250 contacts and 500 email addresses. After that, you will be asked to upgrade. Paid plans start at $20/month and allow you to send unlimited emails to up 500 contacts. The price can go up depending on how large your contact list is.
You will need to configure some email autoresponders to work with your online shop. Klaviyo was built to do just that. This makes it easier for you to get your products in front your customers.
Klaviyo is available for free
#5 — GetResponse Reviews — The Best For Sales Teams
For more than 20 years, GetResponse has been providing one of the most efficient and simple email autoresponders on the market. They've improved the UI and added new features over the years to make it the best product on the market.
They have a lot of experience. They are experts in what works and why.
GetResponse has hundreds of professionally-designed templates that can be used to communicate with customers at all stages of their journey.
GetResponse's built-in sales tracking tools are also very nice and set it apart from other autoresponders. Their Basic plan includes a sales funnel, unlimited leads funnels and unlimited landing pages.
You will need to integrate your email pipeline with other email autoresponders. GetResponse allows you to manage your daily operations from one place with GetResponse.
GetResponse can be integrated with other popular tools such as Magneto, Microsoft Dynamics and Salesflare if you already have a method of tracking contacts.
GetResponse offers more than just an email autoresponder. It also has many other useful features that will help you connect to customers.
- Unlimited email sends
- Emails that are transactional or time-sensitive
- Drag-and-drop email editor for mobile and inbox preview
- Emails can be enhanced with content blocks, videos and buttons.
- A/B Testing
- Email scheduling can be done using a list and a calendar view
- RSS-email templates
GetResponse does not offer a forever free plan. However, they do offer a free trial. Prices start at $13.50/month per 1,000 contacts for their Basic plan. This includes all of the features mentioned above.
There are many more. The Basic plan is anything but basic.
The Plus and Professional pricing levels offer more features, such as webinars, and greater customization.
Max is their top-tier plan and includes a dedicated IP address and SSO. It also has other features that can be used to streamline and secure enterprise email marketing and sales. GetResponse is available for free today.
#6 — MailerLite Review – The Best Standalone email autoresponder
MailerLite is trusted by over a million businesses, startups and freelancers. It is an intuitive platform that is affordable and delivers results.
The free version allows you to send 12 emails per calendar month to up to 1000 subscribers. This might be enough for some people to get started.
MailerLite is an easy-to-use email autoresponder. It has powerful, but simple features that will help you optimize your campaigns.
I love A/B Split Testing to send two versions of an email and determine which one performs best.
MailerLite's clean interface allows your teams to communicate with subscribers effectively.
Its best features include:
- Automate RSS to email
- Time-zone based email delivery
- Unopened emails can be auto-resended with other subjects or personal messages
- Segment subscribers are based on many criteria
- Rich email personalization
- You can target specific interests groups by tagging subscribers and inviting them to self-select.
- Get detailed reports to track email campaign activity
- Use click maps to see subscriber interactions with your emails
MailerLite offers many features that can be customized for your website, including pop-ups, embedded forms, and a drag-and-drop editor to create striking newsletters.
Even better, it is very affordable beyond the free version.
- Free – Up to 1000 subscribers, 12,000 per month email limit
- $10/month – Unlimited emails to up to 1000 subscribers
- $15/month – Unlimited emails to up to 2,500 subscribers
- $30/month – Unlimited emails to up to 5,000 subscribers
- $50/month – Unlimited email delivery to up to 10,000 subscribers
MailerLite, a free email autoresponder for small businesses, is unbeatable. A free website comes with five landing pages, an advanced segmentation feature, and a drag-and drop visual editor.
It is almost unbelievable.
Organizations that require paid plans will find the price very affordable and will be able to enjoy premium features for a great deal.
#7 — Mailchimp Review – The Best For Beginners
Mailchimp is a powerful product, but it has not lost its simplicity. However, it has evolved significantly since its debut on the market in 2001.
It functions today as an integrated marketing platform and takes on more responsibility than its email automation.
Mailchimp is a great email autoresponder that beginners can use, despite its complexity. It's easy to use and offers user recommendations based upon intelligence from billions.
For example, Subject Line Helper provides data-driven insights on how to increase click and open rates.
You will find many other great features such as:
- Drag-and-drop email editor
- Segmentation capabilities allow you to target messaging and automate product recommendation
- Time Optimization
- Multi-branch customer journeys
- Automated behavior-based processes
- Lookalike audience finder
- RSS to email
- Transactional emails with Mailchimp API and SMTP
Mailchimp offers a limited lifetime version for only 2,000 contacts. However, it also includes features such as a marketing CRM and landing page that are not available with other paid email autoresponders.
You will need to purchase one of the paid plans in order to get the Customer Journey Creator, which allows you to create workflows using a visual editor.
- Essentials starting at $9.99/month 500 contacts
- Standard: Starting at $14.99/month, 500 contacts
- Premium starting at $299/month, 10,000 contacts
Standard and Premium do not include some of the above features, such as the lookalike audience finder or predicted demographics.
Mailchimp has helped millions of businesses increase their ROI. Start with the free version now, and you'll be able to use their tools to grow.
What I Did to Look for the Best Email Autoresponder
Email autoresponders are a great way to help your team get more done in fewer time. However, they can also be used to drive clicks and personalization. Not all autoresponders are the same.
They will be useful for a short series of 3-5 emails to welcome new contacts and warm them up to your products. This is a good option for a customer journey.
Others can help you create complex automated workflows that responds to customer behavior, shopping tendencies and other triggers.
It is important to create something that automatically communicates the correct message to the right customers at the right moment.
These are the main features of email autoresponders which can help companies increase their success chances.
It's in the name: The big benefit of autoresponders lies in automating tedious, manual campaign tasks.
The more powerful tools can be integrated into your CRM or customer database and allow you to create triggers based upon a variety of highly-personalized criteria.
You will find the following automation capabilities:
- Welcoming/Onboarding: Greet new users, customers, or employees
- Web Trigger : Get in touch with someone who clicks on a hyperlink, fills out forms, updates fields, or joins groups.
- Reminders – Send time-sensitive emails regarding webinars or deals
- Celebrations – Send Discounts for Birthdays and Anniversaries
- VIP – Get discounts and promotions for your loyal customers
- Abandoned Cart: Contact a customer to purchase items that were left in their cart
- Follow up – Reach out after a purchase/interaction
- A/B Testing: Test different versions of an email to evaluate performance and improve your strategy
- Branch flow: Create workflows which split customers on the basis of conditional or logical triggers in order to direct them down a most appropriate path
An autoresponder that is really good will allow you to create workflows in a visual editor. This gives you a bird's-eye view of each trigger, step and stage.
You should ensure that you choose a product with all the capabilities necessary to create each customer's journey.
Great emails are essential. From the subject line to CTA, they must be attractive. Every element must be optimized to mobile and web.
These challenges are made easier by good email autoresponders. One of my favorite products has intuitive visual email builders that make it easy to create content that converts.
You can create beautiful emails in a matter of minutes.
Your employees will love using an autoresponder that includes an email editor. It also provides predictable results.
It will allow your team to quickly create on-brand emails and build out the right message for every step of a customer’s journey.
Your contacts are not the same people. This should be obvious.
However, companies still rely on email blasting to their entire list to spread the word.
Email campaigns that work are built around putting the right things in front customers.
Email segmentation lets you use customer data to better target your customers. You can divide your contact list into groups according to:
- Average spend
- Cart contents
- Purchases from the past
- Weather conditions
- Website behavior
Starbucks is sending customers weather-appropriate discounts for drinks. It's not an accident that their emails encourage consumers to heat up when it rains or cool down when the temperature rises.
This is a new way to approach customers wherever they are.
Each company has its own definitions of important segments. Email segmentation will make it easier to increase conversion rates by utilizing customer data that is more detailed.
Personalized, automated emails go beyond the use of a contact's name as the subject line.
Klaviyo allows you to automate product recommendations within your email body based on the contact's current location, past purchases, weather conditions, etc.
Autoresponders can use machine learning to suggest products similar to those that shoppers have purchased.
The best tools allow you to do the hard stuff, like greeting subscribers by name or remembering their birthdays. They also help you convert customer data into sales.
Tip – The more effective your email segmentation strategy is, the easier it will become to use personalization at scale.
Your contact list will grow as it includes more customers at different stages in their buying journey.
An email autoresponder is essential to help you manage your growing list , and to provide visibility into the performance of your campaigns.
We are all familiar with open rates and click through rates. These are important but you need to be able to drill down to the core of what is most important. For example, sales per email and ROI per email.
Adjustments are necessary to ensure that you stay effective over the long-term. Campaign management tools can help you determine what is working and what needs to be changed.
Email autoresponder pricing typically depends on how many subscribers you have and how many emails you send each year.
This is a simple consideration. If your goal is growth, consider how many you want to add to your to-do list in the next month, quarter or year.
Will it be a problem for your ROI and budget if your email marketing strategy is successful?
Many people start their search for an autoresponder email, only to find that they really need an email marketing platform.
Each tool on my top product list does more than an autoresponder. The complete list is available here:
- Moosend – Best for simple marketing automation
- Constant Contact – Best for complicated email sequences
- Sendinblue – Best free email autoresponder
- Klaviyo – Best for ecommerce
- GetResponse is the best for sales teams
- MailerLite – Best standalone email autoresponder
- Mailchimp – Best for beginners
MailerLite is the closest to a dedicated email-autoresponder on this list. However, it offers more than just email automation capabilities. This is a great option for companies with excellent CRM software, but only need email autoresponder capabilities.
Sendinblue offers the best free plan on this list. It only gets better if you upgrade to a premium plan.
Mailchimp and Moosend have more features than MailerLite but are still very easy to use by non-specialists.
GetResponse is great for sales teams, as it has conversion funnels and the ability host webinars.
Klaviyo is the most complete tool on the list and automates the processes required to run an email ecommerce campaign.
These autoresponders are great because they allow you to take advantage of the inevitable trial-and-error that comes with email marketing.
Although no campaign can be perfected, the right tools can help you constantly improve your strategy to meet customers' needs.
By: Neil Patel
Title: Best Email Autoresponder
Sourced From: neilpatel.com/blog/best-email-autoresponder/
Published Date: Thu, 07 Jul 2022 19:15:00 +0000