Financial technology is experiencing a golden age, or a Renaissance. Everyone wants to be part of the new tech revolution in the 21st Century. Content marketing is the key to growth in any industry.
Check out this infographic from Codefuel.com to see if you're not using content marketing effectively. According to some studies, digital advertising spending is expected to reach $242.80 Billion in 2024.
Source eMarketer
This is your sign that you need to catch-up if you don't use content marketing.
You can improve your content by keeping in mind that no one is perfect.
Intrinio has provided a brief overview of the fundamentals:
Quick Takeaways
- It's time you started using content marketing
- Investing in organic growth over time is more cost-effective than paying for 100% of your advertising.
- It is important to maintain a content marketing plan that is consistent and of high quality.
Here are some tips to help you maximize the value of content marketing for your Fintech company:
What is content marketing?
Content marketing is an effective marketing strategy that attracts relevant prospects to your site by publishing content and articles that answer customer questions and address key trends within your industry. By combining education, thought leadership, and brand storytelling you can reach, engage, and convert new clients at a lower cost than any other marketing strategy.
You must adopt a solid strategy for content marketing to increase the number of eyes on your service or product. This is something that's easy for you to overlook in the hustle, but it's crucial to your short and long-term business goals.
This guideline is particularly useful for companies that expect prospects to research information and education before they make a purchase. This is the largest segment of your Fintech base. Creating context and leading them to a conclusion about whythey require your item is important. Why is theapp next Robinhood for you?
Is content marketing really that hard? It can be difficult, but the effort is well worth it. Content marketing offers exponential growth for your brand and is sustainable. These are the definitions that you need know.
Traffic:
Source: Growth Badger
The number of visitors to your website and the pages they view (or pageviews), is what we call traffic. Analytics platforms such as Adobe and Google Analytics can help you understand not only how much traffic your site receives, but also where it comes from. The majority of Financial Technology websites receive their traffic through search engines and direct traffic. Social media accounts for only a small percentage of traffic to websites and leads. For paid, it's even less!
What does quality content look and sound like? If you are looking for advice on blogging, our guide to writing the perfect blog will help you. Here are some quick tips for publishing content to your website.
1. Keep your word count between 1000 – 1800 words
According to our research, articles that are less than 1,000 words in length will not rank. Articles over 2,000 words are too long, even though they will rank better the more you use. The best advice I can give is to make sure that you write as much content as necessary to answer the question of the searcher. You don't want to make it so long that you can't answer another question.
2. Learn your keywords
We are not a SEO agency but we have always used keywords as a part of our strategy. Why? They tell you the questions and challenges that your audience faces. You can then decide which topics you would like to write about.
3. Have a compelling meta description
Google will use this summary text to rank your site. Make sure it is descriptive and good enough to let people know what the content contains.
Fintech content marketing: 5 benefits
Fintech companies have disrupted the traditional financial service industry by introducing innovative products and services to meet the needs of the consumers in the digital era.
You need a solid content marketing strategy to effectively reach your audience. Content marketing is 62% cheaper than traditional marketing, and it generates 3 times as many leads for every dollar spent.
Image source: Growfusely
Here are 5 more reasons to use fintech content.
1. Brand awareness is important for building brand recognition
Content marketing helps to build brand recognition. You can become a thought-leader in your field by creating high-quality content that resonates well with your audience. Fintech companies can build brand awareness using content marketing.
- SEO. You can optimize your content to improve the ranking of your website in search engine result pages (SERPs), allowing people to easily find your brand by searching for similar topics.
- Facebook. The social media platforms can be a great way to share your content. You can gain followers by creating posts that show off your brand's personality.
- E-mail Marketing. Sending emails to targeted audiences is an effective way to reach a large audience. You can increase engagement with your brand by creating email campaigns which offer value to subscribers.
- Guest Blog. Guest blog on industry-related sites can help you reach out to a larger audience and establish yourself as an expert in your field.
It will also help to improve your brand's reputation and visibility, which ultimately leads to more revenue and customers.
2. Increase Website Traffic
Fintech content marketing can also help drive more traffic to a website. You can attract customers by optimizing content for search engines, and then promoting it through social media and other channels.
Fintech companies can, for example, blog regularly to address financial concerns and questions. This will attract potential customers actively searching online for solutions. This can ultimately lead to increased conversion rates and revenue.
3. Building Customer Trust
Fintech companies are not an exception. Trust is crucial in the financial industry. You can build trust with customers and prospects by creating educational and informative content. People are more likely trust you if they see you as knowledgeable and helpful.
4. Customer Value
Fintech content marketing is not only a way to build trust but also to provide value to your customers. You are offering a valuable service by creating content to help people improve their financial literacy and solve their financial issues. Consider sharing:
- Product demos
- Case studies
- News and Trends
- Personalized content
It will increase customer loyalty and revenue by demonstrating your commitment to the audience.
5. Positioning Your Business for Long-Term Growth
Content marketing in fintech will help your business achieve long-term success. You can achieve the following by creating content that is engaging and relevant to your audience:
- Brand authority
- Recurring business
- Obtain a competitive edge
- More leads to generate
You can achieve long-term business success by investing time and energy into a content strategy that prioritizes your customers' needs.
Fintech Content Marketing Tips
Know your audience
To create great content, you must first understand what your readers want from the article. is the most important part of getting people to visit your website to purchase your product or services.
In Fintech, this is the most part of your customer base. Creating context and guiding them to the conclusion about whythey require your item is important.
Imagine, for example that you want to sell your mobile budgeting application. Content centered around budgeting or financial can bring your target demo to your website. Top Ten Financial Assistance Apps and Best ways to Invest are great things that will bring them to your site.
Use good sources
It is important to have good sources. It is important to be able to prove the legitimacy of what you are saying. This will increase trust and make readers more likely to convert. It's not only acceptable, but it's also smart to use someone else's credibility in order to make your point.
What are the big sites you should avoid? You know, the ones your high school teachers would yell at (we're talking you Wikipedia).
Citing data is also included.
ConvinceandConvert.com says:
Facts, data, and research are the basis of any story. You can include your ideas, opinions, and spin in the story.
They're right! Data is what makes your credibility and points clear to your reader, particularly to those who are in your industry and rely on trends and numbers.
Hire Great Writers
It might be time to hire help if your business is growing or you are running out of time for your content marketing efforts.
Two options are available that produce similar results. Hire experienced writers with SEO experience or hire a marketing agency for the research, writing and publishing.
When you are looking to hire writers, look for those who have experience with Fintech in general as well as SEO. Specialists who have grown up in the Fintech industry can offer excellent perspectives and content to your website.
Both have their advantages, but you'll often get more resources and experience with a consultant than you would with an individual writer. It's important to do your research before deciding which is best for and.
Optimize your website for SEO
Image source: WordStream
A healthy content marketing plan will be based on a clear understanding of your organic search ranking. Your content is driven by keywords because the more you rank for those words, the better you will be on Google's results. When was the last click you made on the seventh link?
You can optimize your content much more easily with automated SEO tools.
Consistently Publish
It should be obvious, but things can slip through the cracks. For your content marketing efforts to be successful, you will need to produce quality content almost daily.
It takes on average 3-4 months to produce quality, consistent content . A weekly article is a good start, but if you can get into a daily publishing rhythm, the results will be quicker.
Distribute via Social Media
What's the status of your social media? Your visibility may be low if you answer We have none. Connecting with your target communities will help you build brand recognition and trust.
You should publish your content on all your social media channels using your brand voice if you haven't already done so. This will give your traffic an extra boost.
Send to Mail Lists
Who can forget MailChimp or Constant Contact? Subscriber lists can be created from customers and prospects who visit your website. This creates a simple communication channel. It's easy to get your message out by sending daily articles directly to their email.
These sites have analytics pages that give you a better overview of your distribution. can be used to track things like pen rates, the best time of day for sending, and percent of links clicked.
Use Analytics
Your content should be driven by analytics. Google Analytics, as well as other analytics tools you use internally from your existing resources, will help you understand where you can improve the performance of your content.
Analytics can also help you identify areas where your content needs improvement. It's time to try out different types of content if certain pieces don't get many views or have low conversion rates.
Optimize For Mobile
It may seem obvious, but how often do you open your website from your mobile phone? is a must-have for publishing content. Over half is viewed via a mobile device. You're making yourself look bad if your website is not optimized for mobile. In the Fintech industry, technological advancements increase your credibility. It is acceptable to hire consultants or contractors for this.
Repurpose your content
You didn't have to do all the hard work! You don't have to let your best-performing articles rot on your site.
Search engine optimization is constantly changing. Articles that were once very popular will eventually become irrelevant. The content itself can also become outdated in today's society. It happens constantly in the world of ever-changing financial technology.
SocialMediaToday.com says:
Marketers can convert an article into an infographic or video – or vice versa. They can reuse tips by breaking them into posts or Stories frames or posting soundbites directly from a podcast.
Your writers can restructure the content you have written into new forms. This is a gift that will keep on giving. A quick update of an article that was written a few decades ago to include current information can give your content the boost it needs.
How to Use Paid Content Marketing
Paying SEO
Google anything. Anything. It is likely that the top two or three sites have been promoted or compensated to rank that high.
Google Ads sponsors an auction where you can place bids. You'll typically bid on keywords relevant to your business, topic or product.
What's the point? The point? People enjoy seeing their favorite social media personalities promoting their favorite products and companies. Recently, companies like Hello Fresh have seen record-breaking sign-ups with targeted paid advertising on popular podcast channels. Listen to the ads that are being played on your favorite podcast.
Social media marketing paid
What's the status of your social media? If you answer We have no social media or Not great then your visibility will be Low. Connecting with your target communities will help you build brand recognition and trust.
When considering paid content marketing strategies, you might consider paid social media promotions if your answer is Pretty good, actually.
You can be sure that your ads are reaching the right audience. You can attract new customers by paying for your social media content.
Influencer marketing
What about trying a new way to advertise via social media? Influencer marketing involves sending money to users who have a large number of followers to promote or demonstrate your product.
Many financial apps are now available on sites such as Twitch or YouTube. They hire popular personalities to promote and showcase their products. Marques Brownlee is a great example of this. Companies will send him technology to show to his 10,000,000 viewers!
Influencer marketing is a relatively new concept, but it will be around for a long time. How can you use it in your business?
Wrap-Up
Fintech businesses can find it difficult to maintain and keep up with content marketing. It is rewarding but also time-consuming. Using some of our tips, you can achieve and maintain your conversion goals with your content marketing efforts.
You want to implement some of the strategies found on MIG’s website, but you need help or advice. Marketing Insider Group is a group of experienced writers with over 35 years' experience who are ready to create content for YOU. Visit our weekly blog service or book a consultation for free.
The Complete Guide to Fintech Content Marketing first appeared on Marketing Insider Group.
Frequently Asked Questions
What are the primary types of marketing you use?
Marketing is the act of communicating ideas, values, and messages to consumers. It is common to hear “marketing” interchangeably used with advertising. Marketing encompasses more than advertising. Marketing covers all communications that promote and market products or services.
Marketing has three main components: branding, promotion, distribution. The company's brand is how it identifies with its target audience. Promotion is the process of attracting attention to your brand via paid advertisements, promotions that are free, and other public relations activities. Distribution is the method of delivering your message to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.
These are 3 examples internet marketing.
Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing covers email marketing as well social media marketing, search engine optimiz (SEO), PPC advertising (PPC), web design and other related activities.
These terms don't necessarily mean that you have to spend money in order to make money. There are many ways you can generate income without spending any money. The return on each investment will be greater if you make more.
Email marketing is the most widely used form of internet advertising. This involves sending out emails containing information about your business to potential customers.
Another popular marketing method is social media. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites also provide businesses with an excellent opportunity to connect with their clients and increase awareness of their products or services.
Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.
Website design refers to the art of creating websites that look good and function well. Website designers design the website's layout. Website designers also ensure that the website meets accessibility standards and complies with technical specifications.
Advertising via Pay Per Click (PPC), where advertisers bid for keywords relevant to their products. Advertisers pay when someone clicks on their ad. PPC ads are usually found at the top and bottom of search results pages.
What are some examples for indirect marketing?
You can think of indirect marketing methods that you could use to promote your company. You might launch a social media campaign asking people to post pictures of themselves using your product. This would spread awareness about your brand.
Advertise in local papers if you are an auto shop owner.
Sending coupons to customers' E-mail Inboxes and posting ads on bulletin board in public places are two other examples.
Indirect marketing works well because it doesn't cost much money.
However, it takes time to build trust among people, so you'll need patience when promoting your business this way.
It is also important to track how effective your campaigns have been. Try measuring the number of leads generated from each method.
This will give you an idea of the best methods for your business.
How to Create an Ecommerce Marketing Plan
The first step in selling is to determine what you want. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.
The second step involves determining the amount of money that you are willing to spend on marketing, advertising promotions, or other methods. You may need to use multiple methods, such as direct mail, email blasts, social media sites, search engine optimization, and more.
Once you know how much money you need, you can start developing a budget for each method. Asking a specialist in e marketing might help you decide which marketing method is right for your business. They can help you determine which marketing method is best for your business.
Once you have created a plan, it's time to start implementing it. This will make the process much easier if you hire someone to do all or part of the work.
It doesn't mean you have to start over. Use proven strategies that have worked well for other online retailers. Remember to test everything before making any changes.
Remember that your ultimate goal should be to increase sales and profit. Your eCommerce marketing strategy has to take into consideration both short-term goals, and long-term objectives.
You can boost your sales by reading our article about eCommerce marketing strategies. We hope they help you find success!
What are some examples of direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing allows you to reach people wherever they are. It's the best way of communicating with customers who have already selected your product/service over another.
Know what type of message would be most appealing to your target markets.
It is important to understand your customer's needs and give it to them.
Direct marketing can be used in many ways to promote your company. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.
Another option is to create your own mailing list from existing customers. A good contact database will make it easy to add subscribers to your mailing list.
You can also ask current customers if you'd like to send them promotional materials. You may receive special discounts if you sign up for company newsletters.
What are the 4 functions in marketing?
Marketing is the art and science of creating demand for products or services.
It includes information about an organisation's offerings, values, and how these affect customers' lives.
Marketing stimulates interest, creates awareness, and finally drives action (or purchase), in response to an invitation.
Marketing has four functions:
- How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
- Stimulating Interest: This refers to increasing awareness among consumers about your product/service.
- Building Awareness – This refers ensuring that customers know about your product or services and are able to decide whether they want to buy them.
- Driving Action – This means ensuring that consumers make purchases after becoming aware of your product or services.
Statistics
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
External Links
influencermarketinghub.com
youtube.com
moz.com
- SEO Learning Center – Moz
- [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
hubspot.com
How To
Six Types of Ecommerce Advertising
How do I market my eCommerce store?
Ecommerce marketing is one of the most challenging marketing tasks. This requires you to get to know your customers, their buying habits, and how they interact and use your products and services. You can then create a strategy that will help you achieve your goals.
There are six types of eCommerce marketing strategies:
- Product Strategy – The first thing you need to do is decide which product you want. There are three main categories: physical goods (things), digital goods (services), and membership sites. After you've chosen which category of goods you want to work with you will need decide whether you offer wholesale or regular retail prices. Wholesale pricing means you set the price you sell your products, while retail pricing means you charge customers directly for your products.
- Pricing Strategy – Next you will need to determine how much money you want from selling your products. Profit margins and competition are important. Shipping costs, taxes, and other fees should also be considered. When determining your pricing strategy, you should remember two ways to increase profits: lower your cost per sale and/or increase your sales volume.
- Promotion Strategy – Now comes the fun part! The best promotion strategy for your business is one that you have developed. Promo strategies that work best for your business include free shipping, special deals, discounts, coupons, and other offers. You might try to think of new promotional ideas, if none are available.
- Shipping Strategy: After you've determined how to promote the products, think about how to get them to people. Will you ship via USPS/FedEx, UPS, DHL or another delivery method? Will you use a fulfillment center, or do you plan on doing everything yourself?
- Merchandise Management System: Your merchandise management software includes software that allows you to manage inventory, track orders and fulfill orders. You can choose from many different systems depending on your budget and preferences.
- Customer Service Strategy – Finally, you must create a customer service strategy that is effective for your business. Will you provide telephone support or email support? Can customers contact you through live chat, social media, or even snail mail?
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By: Michael Brenner
Title: The Complete Guide to Fintech Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/the-complete-guide-to-fintech-content-marketing/
Published Date: Mon, 22 May 2023 13:00:57 +0000