There are 16 different search engines and when they’re used

Websites like Facebook and Google have collected user data to target advertising and sell third-party websites for years.

At first, collecting personal data about users seemed harmless. It was used to show relevant search results. After a few data-related scandals like the Microsoft Hotmail and Zoom scandals of 2020, internet users became more concerned about how their personal data was collected and shared.

DuckDuckGo became a popular alternative to Google as users demanded more privacy. DuckDuckGo holds 0.68% market share in the US and is currently the second most popular US search engine. DuckDuckGo Chrome Extension app has more than six million users and its advertising costs cost 10x less than Google.

It's crucial to do everything you can to improve your search engine rankings, or to buy a house. Google is the most popular search engine, but you should consider all your options when it comes time to use them to your advantage. You should be aware of 16 other search engines and how to use them.

Quick Takeaways

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  Alternative search engine popularity has grown due to concerns over data privacy and tracking
  
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  DuckDuckGo, a popular search engine alternative that prioritizes privacy and transparency
  
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  Businesses can improve their ROI by using alternative search engines to reach niche audiences.
  
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  Marketers are able to use alternative search engines like Ecosia and Dogpile as well as Buzzsumo and Scribd in order to improve their search ranking
  

Alternative search engines can be used by business owners and marketers to improve their marketing efforts, reach out to new audiences and search rankings.

16 Alternative Search Engines That You Should Know

We've compiled a list of search engines that aren't Google, but can still be helpful to business. Some of these search engines you may have heard of, but others might be new to you!

1. DuckDuckGo

DuckDuckGo Image source:

We'll dig deeper since we began with this one. DuckDuckGo, created by Gabriel Weinberg in 2008, is known for its emphasis on privacy. DuckDuckGo, in contrast to other popular search engines such as Google and Bing, rejects tracking data and personalized results.

There are several challenges and opportunities that content marketers face when it comes to SEO:

• DuckDuckGo does not use personal data so marketers cannot target specific audiences using their search history and behavior.
• DuckDuckGo offers great opportunities for businesses who value privacy and transparency. Many users actively search for private alternatives to mainstream searches options.
• DuckDuckGo SEO requires that you focus on quality content, optimizing keywords, improving the website's usability and nurturing user experience.

DuckDuckGo can be used to find information that is unbiased and protects your privacy. This search engine will not track your history.

2. It is important to understand that you can use your own language.

Image source: You

Richard Socher, former chief scientist of Salesforce, launched You.com 2021. You.com has two modes of search powered by AI:

• Personal. Users can customize their source preferences in this mode.
• Private. Private mode allows users to search anonymously.

You.com offers YouCode as an AI-powered coding assistant and YouWrite as an AI-powered writing assistant. This alternative search engine encourages software developers specifically to create apps and to contribute to open collaborative.

3. Ecosia

Image source: Ecosia

Christian Knoll founded Ecosia in 2009, with an emphasis on environmental sustainability. Ecosia was created in 2009 by Christian Knoll with a focus on environmental sustainability.

Ecosia is a great SEO tool for companies that are focused on environmental sustainability. Ecosia can be used by eco-friendly companies in a number of ways.

• Users who care about sustainability will be more likely to engage with content that contains eco-friendly keywords or topics.
• Supporting Ecosia’s mission through advertising on the platform, and donating part of profits to tree planting initiatives
• Ecosia's users will be more engaged and attracted by content that explains sustainability and the importance of environmental responsibility.

Ecosia is the best option if your company values sustainability and wants to promote environmental causes by having a presence in search engines.

4. Dogpile

Image source: Dogpile

Dogpile, a metasearch tool, gathers search results from multiple search engines including Google, Yahoo! and Bing to give users a complete view of the web.

Dogpile content can be optimized by businesses by focusing organic search strategies, and avoiding “black hat” techniques like keyword stuffing. Dogpile's algorithm is based on quality, not quantity. This alternative search engine can be used to get valuable insights from the collective.

5. Openverse

Openverse Image Source

Openverse, an open-source engine for searching the web, was developed by Creative Commons. This nonprofit promotes open and free culture. Openverse was created to give users access to free content such as images, videos and music.

Openverse is perfect for website owners that want their content to be more accessible and to contribute to collaborative search results. To increase search visibility, it is best to build backlinks to other open-source material.

6. Gigablast

Image source: GigaBlast

Matt Wells created Gigablast in 2000. It is known for its extensive web-index, as well as for the speed of its search results.

Gigablast's popularity is lower than that of its competitors. Smart businesses take advantage of this to target niche users and optimize their content in a less-known area. Website owners can increase their visibility by focusing on keywords and topics in niches that are not targeted by other search engine.

7. Qwant

Image Source: Qwant

Qwant, a digital freedom-focused search engine, was launched in 2013. This alternative search engine, based in France, operates on a European server network.

Qwant is committed to providing users with a privacy focused search experience. We do not track or sell user data to advertisers. Qwant is a great option for businesses and website owners that prioritize privacy and data security.

• Avoid targeted advertising and protect user privacy
• Appeal to European audiences or businesses that are focused on the European market
• Search results are unbiased and not filtered by personal data.

Qwant can be used best by businesses that want to promote digital freedom and create a more transparent internet.

8. Keyhole

Image Source: Keyhole

Keyhole is an analytics and monitoring tool for social media that allows users:

• Hashtags
• Keywords
• @mentions
• URLs

This tool was designed specifically to help marketers and businesses track their social media activities and gain valuable insights into social media campaigns.

Keyhole is a great tool to track brand mentions and analyze competitor activity. It can also be used for planning based on data in real time. Keyhole, the alternative search engine, is a great way to keep track of your social media reputation and presence.

9. Buzzsumo

Image Source: Buzzsumo

We love Buzzsumo. Buzzsumo is an alternative search engine that was launched in 2012. It's our favorite for monitoring social media and analyzing content. This search engine is designed specifically to help B2B companies and content marketers track:

• Content performance
• Analyze the competitor's activity
• Get insights into content marketing strategy

Buzzsumo offers content discovery, influencer detection, and social insight that can help improve businesses' content marketing strategies. This is a great tool to find new content ideas, identify popular topics and build relationships with social media promotion.

10. BlogSearchEngine

Image source: BlogSearchEngine

BlogSearchEngine is a search engine that focuses on blogging and blogs. It allows users search for blogs and posts in a variety of niche topics. BlogSearchEngine can help businesses who want to increase their visibility on the blogosphere:

• Find blogs and bloggers to reach out and offer guest posts
• Track mentions about a product or brand
• Watch industry trends and niche news

A blog-writing and SEO agency, in combination with an alternative search engine such as BlogSearchEngine can help you take your content marketing to the next level.

11. Scribd

Image source: Scribd

Scribd, a digital publishing and library platform, allows users to share documents, books, and other digital media. Businesses that are looking to improve their marketing strategy can use Scribd.

• Publication of high-quality content
• Search engine rankings and website authority can be improved by building backlinks to relevant Scribd content
• Research can provide insights into trends, topics, and history.

Scribd’s publishing and library capabilities can help marketers and website owners reach a larger audience.

12. SlideShare

Image source: SlideShare

Slideshare is a search engine that allows you to share and discover visual content such as images, infographics, and presentations. It was founded in 2006 by Rashmi Singha and acquired by LinkedIn in 2012

SlideShare is a great tool for business owners to learn more about their industry, reach a larger audience, and build links from relevant content. SlideShare allows businesses to gain valuable insight from industry experts as well as their competitors. This helps them improve their content marketing strategy.

13. Brave

Image source: Brave

Brave blocks trackers on websites and ads with features such as private browning, and built-in advertising blocking. The software also includes free video calls, customizable news feeds, offline playlists and free video calling.

This alternative search engine appeals especially to privacy-conscious and tech-savvy users, as it promotes digital freedom and creates a transparent library of content. Brave offers rewards to users who opt in for privacy-preserving ads and promises a faster, more secure online experience.

14. Neeva

Image source: Neeva

Neeva, a subscription search engine created by former Google executives, is a paid-for service. It offers ad-free results, and allows users to select their preferred news sources and retailers.

Neeva allows for personalization while also catering to privacy-conscious audiences. It is a great solution, since 72% internet users prefer marketing tailored to their needs and interests. However, many are also concerned about privacy. This also provides a non-biased experience in search, free from influence by advertisers.

15. WolframAlpha

Image source: WolframAlpha

WolframAlpha, a computational search engine for knowledge, provides users with answers to their factual questions. This alternative search engine provides answers to users' queries by generating reports which summarize expert-level information.

WolframAlpha features include:

• Mathematical computation
• Data Analysis
• Visualizations

WolframAlpha is a great tool for website owners looking to improve their online presence and knowledge graphs. WolframAlpha is a great tool to help you gain industry insights that will allow you to make data-driven decisions.

16 searX

Image source: searX

SearX is an open source metasearch engine that was developed in 2014. It provides users with a decentralized experience. SearX offers anonymous searching, customizable preferences, and search results from multiple sources.

You can add this alternative search engine to your browser's search box or make it the default. SearX provides a private, non-advertising search experience.

Start ranking on alternative search engines today

As content marketers and B2B owners, we cannot ignore the many other search engines available. There are many alternative search engines that can deliver what you need, whether it's more privacy, uncensored content or personalized results.

Want to rank in alternative search engines? You must first publish high-quality content consistently. Start today by checking our weekly blog service or scheduling a consultation to learn more.