10 Ways To Turn Visitors Into Customers

It is amazing to see the number of visitors increase on your site in real time.

Visits alone are not enough to make a business successful. You need to convert visitors into customers in order to make money and increase sales. There are many things you can do to help your website become a successful one.

Quick Takeaways

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  While getting visitors to your site is great, converting them into customers is the ultimate goal.
  
  

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  Consistency and a plan can dramatically increase your conversion rate
  
  

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  You have many options to increase conversions on your website
  
  

Shopify has a short video to help you get started.

Here are 10 growth hacks that you can use to turn your customers into customers.

1. Use Live Chat

Live chat has seen a rapid increase in adoption by consumers and companies over the last few years. Why? It's easy to use and consumers love it.

It's cost-effective and companies love it.

Live chat is a great tool to convert visitors into customers. It allows you to intervene before a customer leaves the purchase decision.

Page tracking is a key feature in most live chat software. This allows you to create triggers that will start the conversation with customers when they have an activity signaling they are having problems with the site or their purchase.

2. Give Something Free

We understand that you want your company to succeed, so giving away something free of charge might seem counterintuitive.

If your business is built around a subscription model, a freebie might be the best way to encourage your customers to sign up.

Two things are possible with a free trial:

1. Answer those questions customers might not have thought to ask but are keeping them from purchasing.
2. Demonstrates confidence in your product/service – this will reflect on potential customers.

3. Use Social Proof Signs

3. Use Social Proof Signs

People prefer to follow the crowd. People will buy your product if they believe that there are many people who like it.

Testimonials

Testimonials can be a great form of social proof. They not only show that other people have bought this product but also show how amazing the product is to them.

You can get a testimonial from a well-known person by offering samples to industry bloggers. Even a glowing review written by an average Joe can still make a difference.

Logos

B2B companies should display the logos of current clients to show potential clients they are in good company. You should always seek permission from clients to use their logos.

Source: Gainsight

4. Create Product Demo Videos

It can be more difficult to sell and market online than in a brick-and mortar store. The technology is helping to bridge some of these gaps. Live chat allows us emulate the effect of helping confused customers in a store.

However, one thing that cannot be replicated is the ability to pick up a product and observe it closely. This is especially true if product images are large enough to allow customers to zoom in on specific points of interest.

InlineVision states that is “the single most important component of any product page” and further asserts that great product images can increase your conversion rate by up to 30%.

Producing a product video is expensive. You'll most likely want to:

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  A professional company should be hired to film the videos. Although you might believe that any video is better than none, a poorly made video can actually lower your conversion rate.
  
  

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  Display the product from all angles and highlight its best features
  
  

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  Hire someone to be present in the video and guide the customer through the product.
  
  

5. Use your visitor's FOMO to your advantage

FOMO, also known as the “fear that you are missing out,” is a persistent feeling that you won't get something if you don’t do it.

To purchase or not to buy

A customer may decide not to purchase a product for many reasons. One of the most common is saying “I'll make it later.” This sounds fine in theory. I don't care if a customer buys now, tomorrow, or next year.

is often not there.

Simply, we need to tell the customer that if they do not complete their purchase now they may miss the opportunity to complete their purchase at any price (or at least at that price).

Let's look at an example.

Amazon will show you how long it takes to place an order if you need to have your purchase delivered by a specific date.

6. Use an exit overlay

Exit overlays are messages that appear when you leave a website. They are likely to have annoyed you. You might also have been attracted to the message and converted.

Many site owners fear these pop-ups because they are annoying and intrusive. The data proves that they work.

There are many ways that an exit overlay can be used.

– Grow your email marketing lists

Source: Optimizely.com

Offer a freebie:

Source: Divvy.com

7. Use a Comparison Page to Steal Customers from Your Competitors

Your potential customers will already be comparing your product to other products in the market before they make a purchase.

You can make it easy for potential customers to choose you over your competitors by creating landing pages that are specifically designed to capture search terms related to “you versus them”.

Optimized pages for the brand names of your competitors could drive up SEO results for potential customers who weren't originally searching for you.

These are some of the ways that you can use this strategy:

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  A comparison blog post
  
  

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  A comparison chart similar to the one from Formstack:
  
  

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  Using a “price comparator”, like the one below from SugarCRM:
  
  

Price comparison calculators only compare products based upon price. This calculator is not intended to be used as a price comparison tool.

8. For conversions, redesign your “About Us” page

Many about us pages include jargon-laden blurbs about the company and profiles of employees. This description is too close to your website's heart, and you are missing a huge opportunity.

This page is from Lateral!

An about us page can do so many more things. You can even use it to sell.

You could include, in addition to the obvious, your company story, mission statement and team profiles.

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  Social proof
  
  

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  Testimonials
  
  

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  Statements to show why you are the best
  
  

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  Contacts and/or an opt in form
  
  

9. Monitor Your Visitors' Movements

This isn't nearly as scary as it sounds. CrazyEgg is a tool that tracks how visitors navigate your site – including what they click and what they don't click.

These insights can lead to significant improvements in your site's conversion rate.

Conversion Rate Experts allowed their visitors' movements to drive changes to their site. They saw an increase in conversion rates and a 25% increase in opt-ins.

10. Always Be (A/B) Testing

A/B testing can be a great way to identify what changes can be made to your website in order to convert more visitors to customers.

An A/B Test is a test that compares two versions of a webpage. Version A may have green CTAs while version B might contain red CTAs.

Then, you'll send half of your visitors to version A and half to version B.

You should soon be able identify which version of the page is more successful in conversions.

Source: Pitstop Media Inc

The winner is the one that performs the best. You can make the winner permanent or do another test to see if there are other variations.

Formstack made three changes to their main menu: “Why Use Us” was replaced by “How It Works”, and they saw a 47.7% rise in clicks.

Wrap-up

Smallbusinessbc.ca says:

Be realistic about your goals and view web marketing as an ongoing effort with different priorities.

Conversions take time. However, using the tools and practices over can increase your visitor-to-customer ratio exponentially. consistency is key. Good plans are also essential.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.