Snap, the popular social media platform, has announced a partnership with Fospha to enhance measurement capabilities for eCommerce advertisers on Snapchat. This collaboration aims to address the challenge of accurately measuring the impact of impressions-led advertising, especially in light of new privacy measures that have made obtaining reliable data more difficult.
A Solution to the Measurement Challenge
Traditional click-tracking methods, such as last-click and multi-touch attribution (MTA), often fail to fully capture the value of upper-funnel activity. According to a study conducted by Fospha in 2023, these methods miss approximately 74% of sales generated from impression-based media. Fospha's analysis of its client base also reveals that brands that neglect higher-funnel activities like Snapchat advertising experience higher acquisition costs and lower return on advertising spend.
However, Fospha's recent report highlights Snapchat as a significant growth channel for brands. The study found that return on ad spend (ROAS) on Snapchat increased by 504% from 2022 to 2023, even as advertising spend grew by 76% year over year. This data suggests that Snapchat presents an opportunity for brands to achieve strong performance at higher spend levels.
During Snap's Q4 2023 earnings call, CEO Evan Spiegel emphasized the company's commitment to driving improved performance for advertising partners in 2024. Fospha's data aligns with this focus, as it shows that Snap's ROAS has been steadily increasing since the company updated its performance products in late 2022 and early 2023. The partnership between Fospha and Snap underscores the shared goal of empowering brands to enhance their attribution capabilities, identify growth opportunities, and maximize returns on advertising investment.
The Advantages of Fospha
Fospha offers a revolutionary approach to cross-channel digital marketing measurement. Its no-code implementation enables clients to go live within 2 to 3 weeks, providing a year's worth of full-funnel performance data, including impressions, clicks, and zero-party data. Importantly, Fospha's solution is privacy-safe and does not utilize user-level personal information.
Sam Carter, CEO of Fospha, expressed excitement about the partnership with Snap, stating, "We're thrilled that Snap has certified Fospha as a key partner, further validating our mission to help eCommerce brands spend with confidence. Our product allows us to identify the untapped potential that brands have in paid social media. Based on the data we're seeing from advertisers, we're particularly optimistic about Snap's prospects. Collaborating with the Snap team to help retailers unlock this potential is truly exciting."
To learn more about Fospha and its partnership with Snap, reach out to Fospha directly or contact your Snapchat account manager for additional details.
The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.
Frequently Asked Questions
What makes it so important to identify your brand?
Your company can simply call it a brand. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what makes you stand out from other companies in your industry.
A brand establishes your authority and credibility. Your logo instantly identifies your company to potential customers. They trust you because they have respect for you.
Your company's culture also influences your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.
Your brand is not just words and images. Your company must live up to this promise. It's a promise to provide value to your customers.
There are several things you should consider when developing your brand. First, you need to choose a name which clearly describes the company's mission. Sweet Dreams Bakery is a good example of a bakery name. If you run a software business, however, you would probably choose DreamSpark Software.
Next, think about how your brand will look. Are you going to use a familiar symbol? Do you choose colors that are consistent with your corporate style? Will you use logos?
You must also think about the perceptions of your target market regarding your brand. Will you portray yourself as friendly and helpful? Are you trustworthy and professional? Do you have the ability to make your clients feel confident and competent?
These are the questions you must answer before you can build your brand.
What is an example search engine marketing?
Search Engine Marketing (SEM), is an essential component of digital marketing. SEM encompasses paid-per click advertising, sponsored link, display ads (paid inclusion), search engine optimization(SEO), social marketing, video marketing and mobile advertising.
What are some examples for direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing is a great way to reach people anywhere you are. It is the best way to reach customers who already prefer your product or services over others.
You should know which message will appeal to your target market the most.
Find out what your customer needs, then provide it.
Direct marketing can be used to promote your business in many different ways. You could send potential customers catalogs or advertise in local newspaper.
A unique mailing list can be created from your existing customers. You can easily add new subscribers to your list if you have a good contacts database.
Ask current customers if their would like to receive promotional materials. Special offers may be offered by some companies to get discounts.
Statistics
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
External Links
moz.com
- SEO Learning Center Moz
- [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
hubspot.com
youtube.com
blog.hubspot.com
How To
Top 10 Affiliate Marketing Strategies for 2022
Affiliate marketing is one the most effective online advertising strategies that marketers use today.
It allows companies and individuals to promote products with no upfront costs. Instead, affiliates get a commission for each user who purchases the advertised items.
There are two main types of affiliate programs: performance-based and cost-per-sale. A performance-based affiliate program is one that pays an affiliate after a specific number of sales are made. Cost per sale means an affiliate gets a set amount of money regardless of whether he sells anything.
In this article we will be covering the top 10 most effective affiliate marketing strategies for 2022. We'll discuss each strategy and give examples of successful campaigns.
#1. Build a Brand Loyalty Program
Online retailers are increasingly using brand loyalty programs. These programs allow customers to earn points every time they shop on a website.
These points can be later redeemed for special offers, discounts or rewards.
For example, Amazon's Prime program gives members access to exclusive deals and perks.
Amazon also offers a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.
#2. Use Social Media to Promote Products
Advertising products is easy on social media platforms such Instagram, Twitter, Pinterest, Instagram and Instagram.
Targeting potential buyers can be done by companies via ad networks. Facebook lets advertisers target specific demographics or interests through its ads.
Targeting people within a particular distance of a store is also possible.
Twitter is another platform that companies can use to quickly reach their target audiences. Companies can send followers tweets, answer questions, and share their content.
Instagram is similar to Twitter because it allows brands to interact with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.
Instead, followers see the posts in their feeds automatically.
Pinterest is yet another social network that allows businesses to connect with customers. These connections may include sharing images, answering customer queries, and asking questions.
#3. #3. Offer special discounts to influencers
Influencer marketing is a powerful tool for growing brand awareness. Brands can work with influencers to offer incentives for them to promote their products.
This partnership may include giving influencers free products to try or review.
However, these partnerships aren't limited to reviewing products. Influencers could also become brand ambassadors.
Brands may hire influencers to host giveaways or answer questions.
#4. #4.
Video ads are becoming increasingly popular. People love watching videos online, especially since smartphones and tablets became mainstream.
Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.
YouTube is one the most popular websites where advertisers place video ads. YouTube allows advertisers to upload up to 60 seconds of video.
Google AdWords offers another way to place video advertisements. Google uses keywords in order to match ad placements with relevant searches.
#5. Run Mobile Campaigns
Mobile apps have become increasingly popular. Mobile apps allow users to download and play games, listen to music, read books, or watch movies.
People spend hours reading books, playing video games, listening or watching movies on their smartphones.
Businesses should consider using mobile apps to drive traffic to their websites.
Apps can be downloaded to smart devices such as iPhones and iPads, Android phones and tablets.
App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.
#6. Integrate shopping carts into websites
A shopping cart is an efficient way to sell physical products.
Customers can add items into their cart and checkout to complete the purchase.
Online shopping carts gain popularity. Some online retailers like eBay allow customers to create accounts and browse product listings.
Amazon is one of the many online retailers that integrate shopping carts. Customers can quickly choose the items they want and place orders.
#7. #7.
It is a great way of attracting new customers.
It is common for companies to send out press releases informing the public about the new products they have launched.
This release could include information about the new line's pricing and availability.
Once the launch is complete, the company will be able to continue marketing its new products.
#8. Develop Cross-Channel Marketing Programs
Cross-channel marketing is the term used to describe marketing efforts that span multiple channels.
For example, cross-channel marketing could involve sending emails to subscribers via email lists, promoting products on social networks, and running banner advertisements on search engines.
Some companies combine multiple channels to increase exposure.
For example, some companies sell products at brick-and-mortar locations. Additionally, they sell their products online.
To increase sales, these companies sometimes use both channels simultaneously.
#9. #9.
Companies can use data analytics to enhance their business operations and maximize their profits. Data analytics involves the analysis of data collected from multiple sources in order to discover patterns and trends.
Analytics can be used to identify problems and evaluate current practices. It can also predict future requirements and suggest ways to improve.
Analytics tools can collect data from many sources, including web servers, databases, and applications.
These tools can be used by companies to better understand the behavior of their customers.
#10. #10. Increase customer satisfaction
Customer satisfaction is essential for every business. If customers feel satisfied, they're more likely to come back for additional services.
A satisfied customer will be more likely to recommend your products.
Satisfied customers are less likely to complain of poor service.
Businesses need to improve customer satisfaction.
It is possible to do this by providing outstanding customer support.
Make sure your employees are responsive to customer questions promptly and can resolve any issues quickly.
Offer quick shipping options so customers don’t have to wait too much before receiving their orders.
Make sure that your website is easy-to-use.
Your site should load quickly and display clear instructions.
Remember that not all customers will be the same.
Some customers may need additional assistance while others don't.
Therefore, you should tailor your customer support policies to suit individual needs.
Doing this ensures that everyone receives excellent service.
Check out our guide here if you'd like to know how to start an affiliate marketing campaign.
We've provided everything you need about how to start an affiliate marketing campaign.
You now know how to create an affiliate marketing campaign that works. Now you can start building relationships with bloggers and publishers.
Doing this will allow you to gain experience and increase your credibility.
Then you can use this knowledge to increase your earnings
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By: Fospha Team
Title: Snap Partners with Fospha to Improve Measurement for Retail eCommerce
Sourced From: www.searchenginewatch.com/2024/02/16/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce/
Published Date: Fri, 16 Feb 2024 12:19:40 +0000