8 Types Of Content Marketing You Should Be Using in 2023

Do you use different content marketing methods to implement your strategy?

It's time to get started. A diverse content library will increase the ROI of your content. It makes you more competitive in an online content market. HubSpot has identified at least seven types of content that brands will be using in 2021.

Source: HubSpot

We'll be covering these types of content in the sections that follow. We'll discuss how each one can bring unique results to your brand and the best ways to implement them for your business.

Quick Takeaways

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  Websites that increase index pages by over 400% earn more site visits and views.
  
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  Video content will make up 82% of all internet traffic by the end this year.
  
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  Case studies can be a powerful way to prove social proof. They show real results.
  
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  Interactive content stands out among the mass of static content created every day by brands.
  
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  Infographics are shared 3X more by people than any other content on social media.
  
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  Whitepapers and Ebooks are very popular content types to use as lead magnets.
  
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  Content created by users comes from brand advocates such as employees, customers, and influencers.
  

Why do you need to use different types content marketing?

Content marketing is about driving traffic to your site with high-quality, engaging content. This will increase your brand's reach and help you to align with different audiences preferences. This allows your content to be shared on a variety of channels and engaged with different customer segments.

It allows you to share information in the most efficient way possible. You can use this example to make a long list of statistics more easily digestible in a visual infographic. Or, you could share a blog post with more people via social media.

Simply put, publishing different types of content gives you more chances to connect with potential customers. This translates into more sales and revenue.

8 Types Of Content Marketing You Should Include In Your Strategy

Blogs

You can't go wrong with your company blog if you choose to begin with one type of content. Blogs are the core of any content marketing strategy. Blogs are a great way to drive organic traffic and share your other content.

A quick summary of the enormous ROI of blogging is: Businesses with blogs on their websites have 434% higher indexed pages, 55% fewer visitors, 97% more inbound hyperlinks than sites that don't have a blog.

Blogs work best when they are active. According to research, blogs that publish 11-16 times per months have 3.5X more organic traffic than blogs that post less often.

Source: Hubspot

With different blog posts, you can also capitalize on content diversification in your blog strategy. These include:

• Ultimate – Cover your foundational topics, and serve as a permanent content
• – Easy-to-read and write posts that cover almost any topic
  
• How to posts – Walk through the steps for completing a task, or solving a problem
• Case studies – Tell customer success stories and show brand value
• News and opinion Comment on current events in your industry

Our guides will help you set up a company blog, and write the best blog posts.

Video Content

Online content is changing to include video. Cisco predicts that video will make up 82% of all internet traffic by the end this year. It is preferred by users over other content, and brands use it to engage customers across platforms, such as YouTube channels, social media posts, stories, embedded videos in blogs, interviews with clients, and more.

Many brands believe that video content is beyond their capabilities. However, that could not be further from reality in 2022. Although some brands may outsource video production, others use smartphones and other technology to create their content.

The most common video types are:

• Webinars – Online events on topics that showcase brand expertise and feature company executives
• Vlogs are casual video content that gives a behind-the scenes look at a brand
• Customer Interviews – Showcase real-world customer success stories
• Product demo – Walk through product benefits and operating instructions
• Viral Increase brand visibility by taking part in the most popular online video trends
• Branded Video – Use branded ads on different platforms such as your website, email or social media pages

Case Studies

Qualtrics says that 93% customers search for reviews online or other social proof before buying a product. This assurance can be provided for your audience by telling customer success stories through case studies.

Case studies not only demonstrate brand value using real-life examples but also provide testimonials from actual customers to increase brand trust.

B2B research found that 83% are open to sharing positive experiences with brands. To build a case study library, you only need to ask happy customers if it's possible to share their positive experiences with brands. Here are some best practices for case study content:

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  A diverse set of customers that can be related to your different customer segments
  
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  Putting emphasis on the need or problem that has been solved
  
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  Sharing clear and measurable results through numbers or statistics
  
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  Includes testimonials and quotes from customers
  

Interactive Content

Interactive content is different from all the static content online. It allows potential customers to interact directly with your brand even before making a purchase. Interactive content includes interactive maps, infographics, quizzes, games, and polls.

Image Source : drumUp

Interactive content, like video, is often misunderstood as hard to implement when it's actually easy to find online. Most people engage with interactive content branded by brands all the time, without ever even realizing it. Voting in Twitter polls, using monthly payments calculators, filling out customer feedback forms and many other activities.

Many CMS, social media and email marketing platforms have tools that allow you to create interactive content without needing to code or have technical knowledge. Smart brands use interactive content to generate leads (by collecting contact data) and to continuously improve their offerings and strategy (by analysing the insights users share through engagement span>

Infographics

Infographics visually present information about a topic. Infographics are great for communicating complex and large amounts of information in an easy-to-understand format. They are also very shareable — 3X more people have shared them than any other content on social media.

Infographics might require assistance from a graphic artist. These are easily found on Fiverr and Upwork if you don’t have any in-house designers.

Whitepapers, Ebooks

Whitepapers and ebooks are two types of content that are very similar. Both are created to show brand expertise, but they have different audiences. Ebooks are more accessible to general audiences and cover subjects in a more introductory manner. Whitepapers are more in-depth and academic. These whitepapers are intended for audiences who already have some knowledge about a topic.

Whitepapers and ebooks can be used at various stages of the buyer's journey.

These types of content are well-suited to be used lead generators , which is high-value, downloadable content that users can exchange for their contact information.

This is a quick and easy tutorial to create lead magnets that convert.

Social Media

Two-fold purposes can social media serve in your content strategy: First, you can create original content via posts and stories. You can also share content from other channels on your social media platform to increase its visibility. Social media content is powerful as it fits seamlessly into natural buyer behaviour. Nearly two-thirds (or more) of American adults are already using social media and 90% of people purchase from brands they follow.

User-Generated

Last but not least, you can harness the power of your community to create brand advocates and user-generated content. UGC can be in the form social media reviews, recommendations, influencer content and social media posts. Brand ambassadors can be your employees by sharing brand content (such as blog posts) on their professional platforms (like LinkedIn profiles span>

More to You

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We are also able to work with you to create a custom content strategy. This could include ebooks, infographics and customer success stories.

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