![8 Ideas for Writing Creative Email Subject lines [With 72 Examples]](https://internetlib.org/wp-content/uploads/future-SBI-300199964.jpg)
Email is not going away anytime soon. It is becoming increasingly difficult to make your message stand out. On average, 121 emails are received each day. This is a lot to sort through. The trash button is the fastest way to get rid of it all.
A third of email recipients open emails based on the subject, and 69% of recipients report that email is spam based only on the subject. It's safe to say that you're dealing with a difficult crowd.
These few characters are important – a lot! Nothing is more frustrating than having a great email campaign but getting a low number of open rates.
It is easy to lose sight of the best way to communicate your message and get clicks with only a few words. How do you get it done?
It is important to have a solid foundation, backed by data. Then add some flair to proven methods. Let's look at some psychological tricks that can get people to open your messages, and 72 examples to inspire you.
The Key Takeaways:
-
Before you begin emailing, make sure to define your target audience.
-
Invoking emotions such as curiosity, urgency, or anxiety is a great way to get people to click (or act) on something.
-
The good old days are still here… Strategies such as retargeting or being simple still work!
P.S. P.S.
Data is the strongest foundation
Data analytics is a great way to support your strategy. Start by identifying your target audience and sub-groups within it. Consider their stage in the buyer’s journey. Think about demographics, age groups, positions, and so forth. You can target each buyer in a different way.
Another clue is to measure your email opening rates and look back at subject lines that have performed well in the past. These are the best indicators of what your target audience is searching for. Your email subscribers may have liked the subject line and clicked on your email.
Email open rates can also be affected by the relevancy of the offer and the date/time that the email was sent. Keep these things in mind. You might have a President's Day promotion that did exceptionally well last year. If so, you'll want to do it again.
Remember length. Make sure to only include the copy you are using, and to optimize subject lines for different devices.
Keep your emails short to avoid being cut in consumer's email notifications. A 20-30 character limit is best for mobile devices. If your target market uses a lot of desktops, however, it is advisable to limit the number to 50 characters.
Let's now talk about the cherry on top: creativity.
8 Ways to Write Creative Email Subject Lines
1. They can use their FOMO against them
FOMO (or fear of missing out) is an emotion that people feel when they believe there are more exciting or fun things to be had elsewhere.
Your email subject lines should be a hint that you have something to offer. You can include anything, from the latest fashion, a workshop that is invaluable, or a hack.
Only 3 spots available! Add urgency (offer ends at midnight). It is important to use the right vocabulary here. You only have a few characters.
These are real-life examples of
- Exclusive Offer (Marketing Insider Group)
-
Clock's ticking
50% off 500+ items (Urban Outfitters).
- Welcome Gift Get a Welcome Gift!
- [URGENT] This is your last chance to see it… (Digital Marketer).
- You are missing out on points (Jet Blue)
- Grab a Uber ride pass now before they disappear (Uber).
More ideas:
- Double your points today!
- XYZ is now back in stock for a limited period
- Get a free ebook!
- Only 4 spots available for our content marketing workshop…
- Do not miss the chance to win XYZ
2. Talk about Pain Points
This is something I have said before, and it will be repeated again: people only care about what they are doing. Is this the biggest thought that people have in their heads? They are their problems!
Let your customers know that you care about their pain. Talk about your pain points, and more importantly, how you can fix them.
These are real-life examples of
- 18X ROI Starting at.01% Of the Marketing Budget (Marketing Insider Group).
- Sephora solves your beauty problems
- These easy IKEA fixes will increase your kitchen space.
- Stop wasting your money on ink (HP).
- Repeat meal syndrome? We understand. (GrubHub)
- It can be difficult to engage prospects. Video makes it simple. (Vidyard)
More ideas:
- Good night, bad sleep!
- These staples will help you expand your winter wardrobe
- Spend more this year than you thought possible with XYZ
- Protect yourself from hackers!
3. Personalize and Localize
Statistics show that personalized subject lines are 26% more likely than unpersonalized ones to be opened. Make your subscribers feel special and personalize your messages. Make sure to include their name in your subject line.
Your subject line can be tailored to the recipient's location. You can use "you" or "your" to make it feel like you are talking directly to your recipient. This will allow you to build trust with your subscribers and help them become more familiar with your brand.
These are real-life examples of
- You're next! Award-winning content marketing Marketing Insider Group
- Giana, you're eligible: We offer a $100 referral bonus (CapitalOne).
-
You received a message from Tinder
- Giana – Ready to Move a Few stubborn LBS? (Flat Tummy Co.
- These are for Michael! (Fabletics)
More examples:
- Here are seven marketing tips that I believe Michael would like…
- These restaurants are sure to please.
- Fwd: Giana’s message
- Happy Birthday Lauren Here's a gift that will make Lauren happy!
4. Flex your Funny Bone
Humor is a great way to show your brand's personality. With a strong brand personality, building trust and relationships becomes much easier.
In your email subject, don't be afraid of using humor and wit (or even some snarky marketing). This is a great way to grab the attention of your recipient, and get them to open your mail.
A second tip: Include a social reference within your joke to show your audience that you are a real person who is aware of the world outside. Ask your Gen Z employee about what's being talked about today…
These are real-life examples of
-
Are you tired of creating content? You can save time and Advil with
in 2022! (Marketing Insider Group).
- Where to drink beer right now [sent at 6:45 on Wednesday] (Easter Boston).
- Groupon: Deals That Make Us Proud – Not Like Our Nephew Steve
- Call me Thigh Fieri (Chubbies).
- Zero bull-sheet (Brooklinen)
More ideas:
- You're lucky…
- Warning!
- Who dis?
- It's the savings that I love…
5. Invoke Curiosity
Nature is curious. A great way to get a click is to write a compelling email subject line that inspires wonder in your customer.
Make a cliffhanger in your subject line. But make sure that the body of your email addresses the question you have asked. Click-bait is a fast way to lose trust and is not appreciated by anyone.
These are real-life examples of
- How to write the perfect page title for SEO (Marketing Insider Group).
- 9 Unspeakable Facts About Thanksgiving (Eat This, Not That)
- What did they do with a pair Crocs? (Crocs)
- This is the most popular career in marketing. (Digital Marketer)
- You can't get in (Glossier).
More ideas:
- Do not tell anyone…
- We kept it a secret!
- Don't Read
- This fact is only known by 1 in 5 people
6. Make it easy for your reader
Everybody loves a quick-cut, especially when it is related to their job. Do you want to work smarter and not harder?
Your subscribers will appreciate the life hacks you send. You can offer data, resources and advice as often as you need it.
These are real-life examples of
- How to Cut your Paid Advertising in Half (Marketing Insider Group).
- These email templates are yours… (Digital Marketer).
-
A 63-Point Checklist to Create the Ultimate Optin Form (OptinMonster).
- Are you having trouble making a business decision. To help you, I created a 1-page framework. (ByRegina)
More ideas:
- There are X ways to increase your email list by tomorrow
- This proposal will impress your C-Suite
- Insider tip to save money instantly
- Our CEO offers budget advice
7. Email Retargeting
A lot less success would be possible if every marketer quit after just one touch-point. A potential lead needs to be touched 8 times before a sale can be made. Retargeting emails are one of the most effective strategies. They have a 41% average conversion rate.
Retargeting emails are sent to consumers who abandon their carts, leave a form without completing it or leave your site after browsing for a while. This viewer did something that indicated they might purchase again in the future. It would be insane not to get back with them!
These are real-life examples of
- Exclusive Offer (Marketing Insider Group)
- You have a lower price for something you added to your cart (Target).
- Did you forget to open it? (Dollar Shave Club).
- You have left your things at our place… (Shinesty).
- Forget something? Here's 20% off. (Bonobos)
More ideas:
- Only 3 remaining in stock at XYZ
- It seems like you forgot something
- Here's a $10 coupon for X item that has been restocked
8. Straight-to-the-point Emails
Sometimes it is better to be direct than to ramble. People appreciate direct-ness.
These emails must offer something of value, and include information such as important documents, ebooks or newsletters.
These are real-life examples of
- 18X ROI Starting at.01% Of the Marketing Budget (Marketing Insider Group).
- Yes, it is a fundraising email. (Al Franken).
- Get insightful reporting for just $1 per week (New York Times).
- Check out our top recipes (My Spice Sage).
More ideas:
- Happy Holidays email
- Happy Birthday email
- Our latest newsletter: XYZ inside
- Hot Spring Items
BONUS HACK: Use Emojis
Emojis are used by people to post on social media and text messages. Why not include them in your email subject?
This is a fun and fashionable way to grab your recipients' attention and spark their curiosity. In fact, 56% more people opened emails that included emojis than those that did not.
Emojis are a great way to make your message stand out.
Subject Lines Matter
After reading the email's subject line, your subscriber will read it again when they get your email. You can either tell your subscriber what to expect in an email or add some personality to entice them.
You can encourage them to open your email by communicating a sense importance and relevance. Also, center the message around the person you are sending it to. Make sure to test your email subject lines to see what works.
It is important to include your message in the body of your email. No one likes empty promises. Include the discount code, a link or URL to the product, the ebook to download, or the blog page to be read.
Look no further if you need assistance with your blog page. To learn more about our SEO Blog Writing Service, or to schedule a consultation today, we are happy to help.
Marketing Insider Group published the article 8 Methods for Writing Creative Email Subject Lines [With72 Examples] first.
Frequently Asked Questions
What eCommerce Marketing Strategy should you follow?
There are three main types eCommerce marketing:
- Direct marketing
- Search Engine Optimization (“SEO”)
- Social Media Marketing
Direct marketing involves sending emails directly to potential buyers. Emails could include coupons, discounts, or special offers. This type is used to build customer trust and loyalty.
Search engine optimization is the process of improving your website's ranking in search engines such as Google, Yahoo!, and Bing. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.
Social media marketing uses websites such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc. To connect with your audience. It is free, simple to set up and highly effective.
Each of these methods has its pros and cons. SEO takes time and effort, whereas direct marketing requires little effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. Combining different marketing strategies is a good idea.
Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise through social media and then link from that page to your website.
As you can see there are many options to market your eCommerce shop. Select the best options for your company and keep them in place over time. Good luck!
What are the four functions of marketing?
Marketing is the art of creating demand for products and services.
It provides information about the organization's offerings and values, as well as how they impact customers' lives.
Marketing can also increase interest in an offering and build awareness. Finally, it drives action (or buy) in response a invitation to act.
These are the four functions of marketing:
- Creating Demand – This includes developing relationships with potential buyers and convincing them that there is value in purchasing your product or service.
- Stimulating interest: This is a way to increase awareness about your product.
- Building Awareness – This refers to making sure consumers are familiar with your product and services, as well as why they might be interested in buying them.
- Driving Action – This means that you ensure that your customers take action after learning about your products or services.
What are the main types of marketing?
Marketing is the act or communication of ideas, values and messages to consumers. Advertising and marketing are often interchangeable these days. Marketing is more than advertising. Marketing includes all forms of communication that promote and market a product or service.
Marketing is comprised of branding, promotion, as well as distribution. Branding is the way a company presents itself to its target audiences. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is how you get your message across to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.
Statistics
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
External Links
hubspot.com
statista.com
youtube.com
blog.hubspot.com
How To
Six Types Ecommerce Marketing
How can I market my eCommerce shop?
Ecommerce marketing is one of the most challenging marketing tasks. It requires you to understand your customer's behavior, their buying process, and how they interact with your products and services. This knowledge allows you to build an effective strategy to help you reach your goals.
There are six types eCommerce marketing strategies.
- Product Strategy – The first step to deciding what product you want online is to determine your product type. There are three main categories. These are physical goods (things), digital products (services), or membership sites. Once you have chosen the category that you wish to work with, it is time to decide whether you want to offer wholesale or retail pricing. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
- Pricing Strategy – Next, determine the amount you wish to make selling your products. Profit margins, competition and shipping costs are all important factors. Two ways to increase profits are possible when pricing your strategy: reduce your cost per sales and/or increase the volume of your sales.
- Promotion Strategy – This is the fun part! A promotion strategy must be developed that best suits your business. Promo strategies that work best for your business include free shipping, special deals, discounts, coupons, and other offers. Try brainstorming new ideas for promotional items if you don’t have any.
- Shipping Strategy – After you've figured out how to promote your products, you need to think about how you will get them to people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Are you going to use a fulfillment center or will you do it all yourself?
- Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. You have the option to choose from many systems, depending on your preferences and budget.
- Customer Service Strategy – Finally, you must create a customer service strategy that is effective for your business. Is your business going to offer email or phone support? Are customers able to contact you via chat, email, social media, and even postal mail?
————————————————————————————————————————————–
By: Giana Reno
Title: 8 Methods to Writing Creative Email Subject Lines [With 72 Examples]
Sourced From: marketinginsidergroup.com/strategy/7-ways-get-creative-email-subject-lines/
Published Date: Wed, 15 Mar 2023 14:00:00 +0000