Many design trends feel like the heavy duty cycle in your washer. Every aggressive corner seems to have a new and better option!
Design preferences can change quickly, when it comes down it. However, it is impossible to build a website without making concrete design decisions.
You'll find conflicting answers if you look at famous brands as a guide. Because they have almost unlimited resources, the big companies can experiment with every micro-trend. Do not fall for their trap and believe them when they tell you that you only have to use ultra-minimalism in branding your website.
These are the features you should consider when building or redesigning a website. This will ensure that your website is a hit with your target audience and lasts beyond the current trends.
The key takeaways from
While interactivity is still an important part of website design you should avoid popular trends that could harm your rankings.
Sans serif is out. Literally any other font is in. Bold with your typography, graphic design elements.
Your website should be tailored to your audience. To entice them, offer custom viewing options.
Content is still the king but elevated content is just as good…
1. Continued emphasis on interactivity
When it comes to interactivity, the marketing world can sound a little like a broken record. It's a trend that isn't going away anytime soon.
Google stated that they are looking for intuitive and meaningful user experiences when crawling pages to rank. Interactivity is a key way to improve the user experience.
Now the question is: How? Graphic and web designers will tell you that the trend is towards just-for fun animations, such as this Lazarev design agency one. Although their website is beautiful and easy to navigate, it fails Google's page speed insight test for mobile and desktop.
Animations that are "just for fun" may not be the best option for companies looking to improve their rankings and increase lead generation. Your site will need to be more interactive without slowing it down.
It doesn't take much to create a more interactive website. Here are some ideas:
- To facilitate appointment booking, integrate calendars
- To help customers choose the best service and price for them, we have created a service calculator
- Each page has reliable and precise navigation menus
- You can find more buttons to sign up for email, ebook downloads, and social media accounts.
- Use your social media pages or blog to create comments and encourage conversation
- Create interactive content for your blog
These are the keys: Get creative with your interactivity, and test different options to determine which version users respond best to.
2. Creative Typography
Next big trend is the swinging pendulum from years of large brands adopting a Sans Serif approach for their logo.
Image Source: SUPERFLYMarketing
Over the years, big brands have simplified their logos and users are getting sick of it. People are starting to use more creative typography for their branding, particularly the nostalgic Y2K theme.
The fashion world was first to notice this trend, with celebrities, influencers and designers being the first ones to make the changes. Take, for example, the velour tracksuits worn by Paris Hilton and her assistant during the 2000s versus Kim Kardashian and Khloe Kardashian's 2022 fashion show.
Image Source: HerCircle
This trend is expected to spread to websites in 2023. This trend is already evident in fashion and ecommerce websites.
Of course, Y2K doesn't have to be the only theme. Bolder typography is becoming more popular. This website is an example.
Galeforce fonts are used throughout the website, including on the services page. This gives it a unique branding feel that stands out from regular text. GaleForce could easily have used their body text font throughout this page. They also played with words by adding "force", to each of the services they offered.
You might consider adding unusual fonts and designs to these elements on the website.
- Posts on social media
- In-text graphics
- Fonts for webpage titles and blog titles
- Promotional material
Use this trend to spice up your website using unusual typefaces and design.
3. Experiences in Custom Viewing
If the experience is not tailored to their needs, consumers won't pay much attention. 71% expect personal interactions, and 76% are frustrated when they're not provided.
Source: McKinsey & Company
As more people are less confident in their browsing experience, personalization becomes increasingly difficult. Today, 30% of web users refuse to share their data. While we still have cookies available for those who do, these cookies will soon disappear.
All of these factors must be considered by companies in all aspects of their business. Web design is no different.
Consider accessibility first if you are having trouble making your website more user-friendly. Alt-text is an example of what you should include on your website. It not only improves the SEO of your website but also creates a safe environment for people with sensory processing disabilities.
Here are some more ways you can create a unique viewing experience for your visitors.
- Dark mode settings
- Use toggle's to display information in multiple ways on your website
- Motion reduction settings
- Your audience will love you for creating personalized blog content
You can also be creative with your customizations. Furniture stores use 3D images and augmented realities to display their furniture in your home. You can even create a virtual space planner and decide how to decorate it.
Image Source: WayFair
You might consider showing your customers a preview of the services you offer, whether you are a B2B company or SaaS business. Or, you could include videos that demonstrate how your products work in different environments.
These are the keys: Take stock of your company and look at what you have to offer, and think about how you can make your website more personal for your customers.
4. Elevated Content Experience
Content marketing is a key strategy for the marketing industry. This is confirmed by the web design trends for 2023, though in a slightly different manner.
Web3.0 is rapidly spreading and web developers are working hard to prepare for a new way of browsing. Web3.0 is about decentralization while maintaining the highest level of privacy. This crash course explains Web1.0, 2.0, and 3.0. It also explains what this means for web browsers.
What does this all have to do the way you publish content? Your website will be more valuable and attractive if you offer premium content. You also have more control over your audience with gated content experiences. This gives you greater insight into the types of customers you are attracting and why. These are just a few of the ways you can use this trend on your website.
- Websites with more protected content
- Member offers
- Private content portals
However, static content such as blog posts is not going away. Google ranking isn’t going away anytime soon. It’s still one of most effective ways to generate leads. To be able to guide your audience to your gated content, you'll need to keep that communication channel open.
Start creating more exclusive content, such as whitepapers and ebooks. You might also consider offering courses and clubs to your customers.
The bottom line: Prioritize user experience
It's not easy to create a website. While it is important to ask the right questions when making design decisions, your primary concern should be "How will this affect my user experience?" and not "How does this make my company appear?" The latter may be relevant, but won't be the driving force behind your success.
These trends can be used to create a positive browsing experience, no matter if you are building a website or optimizing an existing one.
Next, create more gated content. Make more gated content. Get more content with gated ebooks, whitepapers, and other tools.
Do you need help? Are you looking for help?
Marketing Insider Group published the post 4 Web Design Trends that Will Last The Test of Time.
Frequently Asked Questions
Why is it so important for your brand to be defined?
Your company's promise to customers is a brand. A brand promises benefits and certain qualities that will distinguish your company from others. Your brand is what differentiates you from others in the same industry.
Your brand will give you authority and credibility. Potential customers recognize your logo as a sign that you stand behind your products and services. They trust you because you've earned their respect.
Your company's culture also influences your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.
Your brand isn't just words or pictures. It's a promise that you company will keep. It is a promise to deliver value to customers.
When you set out to develop your brand, you need to consider several factors. You want your name to clearly describe what your company does. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. But if you're running a software company, you'd probably go with something like DreamSpark Software.
Next, decide how you want your brand to be represented. Do you want to use a well-known symbol? Will you use colors that complement your corporate image? Are you going to use logos?
Finally, you'll want to consider how your target audience perceives your brand. Are you friendly and helpful? Are you trustworthy and professional? Do you appear knowledgeable and experienced?
These are all important questions you should ask before building your brand.
What are the 7 steps to an internet marketing strategy?
Internet marketing strategies allow businesses to achieve their business goals by using online media. These steps include research, planning, implementation, monitoring and analysis. Each step is vital for successful internet marketing and should all be completed regularly.
- Planning – This involves identifying your target audience, and creating a plan to reach them. Consider who might purchase your product/service.
- You can understand the needs of your customer and help you choose the best products or services to meet them. You also gain valuable insight into consumer behavior and trends.
- You will need to choose a platform (e.g. Facebook) and decide where you want your ads placed. Once you've selected the platform(s), make sure they're properly configured. Make sure you decide whether you will pay per click or invest money in advertising.
- Monitoring – Monitoring lets you see how your efforts are performing. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
- This allows you compare results to benchmarks as well as previous performance levels. This step will help you to identify areas that are underperforming.
- Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. You might add new features, or alter the way users navigate to your site.
- Evaluation – This is where you can assess how your campaign is performing. Is there room for improvement? If not, you may not have reached your goals. If there are still problems that need to be addressed, you will need to reevaluate.
What are the four types of marketing?
Marketing can be broken down into four distinct categories: Direct Mail Marketing, Traditional Advertising and Public Relations. Each type of marketing has different purposes and should be used for a specific purpose. You can combine them to achieve your goals.
What are some direct marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing helps you reach people at home or on the go. It's the best way to communicate with customers who have already chosen your product or service over another brand.
You need to understand what message appeals the most to your target market.
It is important to understand your customer's needs and give it to them.
Direct marketing can be used in many ways to promote your company. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.
You can also create a mailing list that is unique to your customers. You can easily add new subscribers to your list if you have a good contacts database.
Ask your customers if they would like promotional material. Some companies offer discounts to those who sign up for special offers.
What is the role of marketing in a business strategy?
Every business strategy must include marketing. Marketing is key to every business strategy. Marketing would be meaningless without sales. So marketing is essential to any business strategy.
But not everyone understands the importance of marketing. Marketing is often seen as a matter of spending money on advertising campaigns. Marketing encompasses much more than this. Marketing is everything you do to promote your company's brand and position in the market.
As you consider your business, think of these questions: What image do I want to project? How will my customers perceive me? How should I present my self to the world?
If you don’t know the answers to these questions, you probably haven’t considered marketing.
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
How to get your Google Digital Marketing & E-commerce Professional Certificate
Google offers an online course, Search Engine Optimization for Beginners, that is free and available to all. This is a great place to learn how your website can be optimized for search engines such Google.
The course covers essential SEO topics such as page titles, meta tags, internal linking, and site speed. If you already have a website, these lessons will help you improve its performance.
A certificate of completion will be issued to you after the course is completed. This certificate can be used for two years to allow you to include “SEO” on your LinkedIn profile.
When you complete the course, you will also be eligible for 10 CPE Credits. Most colleges and universities accept these credits.
Google Certified Partner (GCP), is a paid certification program offered by Google. To become GCP certified, candidates must pass a rigorous exam and submit proof of experience.
By: Giana Reno
Title: 4 Web Design Trends That Will Stand The Test of Time
Sourced From: marketinginsidergroup.com/content-marketing/top-design-trends-in-2021/
Published Date: Thu, 02 Mar 2023 15:05:02 +0000