Lorsqu'il s'agit de trouver de l'inspiration dans le monde du marketing de contenu, peu de choses peuvent allumer votre passion comme une puissante conférence TED. Ces discours, donnés par des leaders d'opinion de l'industrie, offrent des idées et des insights précieux qui peuvent vous aider à élever vos efforts marketing à de nouveaux sommets. Découvrez ces 11 TED talks sur le marketing de contenu à ne pas manquer qui vont vous inspirer et vous éduquer :
1. Les Tribus Que Nous Menons
Seth Godin, entrepreneur américain et informaticien, discute du concept de "tribus" et de la façon d'atteindre un public passionné par votre marque en se concentrant sur la communauté plutôt que sur le marketing de masse.
Explorer les Tribus du Marketing
2. La Meilleure Conférence TED Jamais Vendue
Morgan Spurlock, réalisateur de documentaires, partage ses expériences avec les agences de marketing et la recherche de financement pour son documentaire sur la publicité et le branding, "Le Meilleur Film Jamais Vendu".
Plonger dans le Monde de la Publicité
3. Comment la Physique Peut M'aider en Marketing
Dan Cobley, ancien CMO de Google, explore les liens entre le marketing et la physique, mettant en lumière comment des principes comme la 2e loi de Newton et le principe d'incertitude d'Heisenberg peuvent informer un branding efficace.
Conjuguer Physique et Marketing
4. Comment les Vidéos Virales Deviennent Virales
Kevin Allocca explique les éléments clés derrière les vidéos virales et comment créer un contenu percutant qui résonne avec les audiences sur des plateformes comme TikTok.
Décoder le Succès des Vidéos Virales
5. Leçons de Vie d'un Homme de Publicité
Rory Sutherland explore le monde du marketing émotionnel et son impact sur la perception des consommateurs des produits dans cette conférence TED pleine d'enseignements.
Émotions et Marketing
6. Que Seriez-Vous Prêt à Sacrifier pour Changer la Façon Dont Nous Travaillons?
Martin Danoesastro partage des stratégies pour transformer les systèmes de gestion et autonomiser les employés pour prendre des décisions éclairées dans le paysage professionnel complexe d'aujourd'hui.
Innovations dans le Monde du Travail
7. Histoire de la Page 404 Introuvable
Renny Gleason met l'accent sur l'importance du divertissement et de la surprise dans le marketing de contenu pour différencier votre marque et engager efficacement votre public.
Divertissement et Marketing
8. 8 Leçons pour Construire une Entreprise Où les Gens Aiment Travailler
Patty McChord, ancienne Responsable du Talent chez Netflix, offre des insights précieux sur la construction de la confiance, la promotion d'équipes productives et la stimulation du changement positif au sein des organisations.
Construire des Équipes et Innover
9. La Technologie du Récit
Joe Sabia explore le pouvoir du récit visuel et son évolution au fil du temps pour créer des connexions significatives avec les publics.
Le Pouvoir du Récit Visuel
10. Comment Amazon, Facebook et Apple Contrôlent Nos Émotions
Scott Galloway discute de l'importance des instincts des consommateurs dans le marketing digital et du rôle du comportement des consommateurs dans la création de stratégies de marque réussies.
Émotions et Stratégies Marketing
11. La Supercherie Neurologique est un Danger
Molly Crockett met en lumière l'importance d'un contenu fiable et de valeur à une époque de titres accrocheurs, exhortant les marketeurs de contenu à privilégier la qualité à la sensationnalisme.
Intégrité et Valeur du Contenu
Maintenant armé des insights de ces 11 TED talks provocateurs, vous disposez des outils pour améliorer vos stratégies de marketing de contenu et atteindre le succès pour votre entreprise. Passez à l'étape suivante en exploitant l'expertise de Marketing Insider Group pour maximiser vos efforts marketing et atteindre vos objectifs commerciaux.
Questions Fréquemment Posées
Quels sont les 5 Concepts Marketing?
Voici les cinq concepts marketing :
Branding – Une marque est une image que les gens ont de vous. C'est la première chose à laquelle les gens associent votre nom. Vous devez créer une identité de marque cohérente sur tous les médias.
Positionnement – Comment vous vous positionnez sur votre marché. Comment décrivez-vous qui vous êtes et pourquoi quelqu'un devrait s'intéresser à vous ?
Message – C'est le contenu principal de votre message. Quel est votre point ? Quel est l'objectif ?
Mix marketing – C'est lorsque vous combinez des canaux, des prix ou des promotions pour communiquer votre message à vos publics cibles.
Comment mesurer le succès avec la mesure ?
Quels sont les Quatre Types de Marketing?
Le marketing peut être divisé en 4 catégories : Marketing Direct par Courrier (Publicité Traditionnelle), Relations Publiques (Relations Publiques) et Marketing Digital. Chaque catégorie a ses propres objectifs et doit être utilisée uniquement à des fins spécifiques. Vous pouvez ensuite les combiner pour atteindre vos objectifs.
Pourquoi est-il si Important que Votre Marque soit Définie?
La marque de votre entreprise n'est rien de plus qu'une promesse que vous faites à vos clients. Une marque peut promettre certaines caractéristiques et avantages qui démarquent votre entreprise de ses concurrents. Votre marque est ce qui vous différencie des autres dans le même secteur.
Votre marque vous donnera de l'autorité et de la crédibilité. Les clients potentiels reconnaissent immédiatement le logo de votre entreprise et lui font confiance pour soutenir leurs produits et services. Parce que vous avez gagné leur confiance, ils vous feront confiance.
La culture de votre entreprise peut également refléter votre marque. Si vos employés ressentent de la passion pour votre marque, cela reflète probablement votre passion pour votre produit ou service.
Votre marque est plus que des mots et des photos. C'est une promesse que votre entreprise tiendra. C'est votre promesse de donner de la valeur à vos clients.
Il y a beaucoup de choses à penser lorsque vous créez votre marque. Tout d'abord, vous voulez choisir un nom qui décrit clairement ce que votre entreprise fait. Sweet Dreams Bakery est un bon exemple de nom de boulangerie. Cependant, si votre entreprise est une entreprise de logiciels, DreamSpark Software serait le meilleur choix.
Ensuite, réfléchissez à la manière dont votre marque sera présentée. Utiliserez-vous un symbole reconnaissable ? Utiliserez-vous des couleurs qui correspondent à votre identité visuelle d'entreprise ? Prévoyez-vous d'utiliser des logos ?
Vous voudrez également réfléchir à la manière dont votre public cible voit votre marque. Vous présenterez-vous comme amical et serviable ? Avez-vous l'air digne de confiance et professionnel ? Serez-vous en mesure de démontrer votre expertise et vos connaissances ?
Ce sont les questions auxquelles vous devez répondre avant de pouvoir construire votre marque.
Quels sont Trois Exemples de Stratégies de Marketing Internet?
Le Marketing Internet désigne toutes les activités en ligne qui promeuvent des produits ou des services. Le marketing internet englobe le marketing par email, les réseaux sociaux, l'optimisation pour les moteurs de recherche, la publicité au paiement par clic (PPC), la conception de sites web et la publicité au paiement par vue.
Il est important de noter que ces termes ne signifient pas nécessairement que vous devrez dépenser de l'argent pour en gagner. Il existe de nombreuses autres façons de gagner de l'argent qui ne nécessitent pas de dépenser d'argent. Cependant, plus vous investissez dans chaque méthode, meilleur sera le retour que vous obtiendrez.
Le marketing par email est la forme la plus populaire de marketing internet. Cela consiste à envoyer des emails à des clients potentiels avec des informations sur votre entreprise et ses dernières offres.
Une autre méthode populaire de publicité est le Marketing sur les Réseaux Sociaux. Facebook, Twitter, LinkedIn et LinkedIn permettent aux utilisateurs d'interagir avec des amis et des familles et de partager des informations. Les entreprises ont également la possibilité de contacter leurs clients et de sensibiliser à leurs produits et services via ces sites.
L'Optimisation pour les Moteurs de Recherche (SEO), qui est une technique qui augmente la visibilité des sites web sur les principaux moteurs de recherche, peut être utilisée pour augmenter leur visibilité. Les webmasters peuvent augmenter le trafic vers leur site web en augmentant le nombre et la qualité des backlinks.
La Conception de Sites Web est l'art de concevoir un site web attrayant et fonctionnel. Les concepteurs de sites web créent la mise en page et le style du site web. Les concepteurs de sites web veillent également à ce que le site web respecte les normes d'accessibilité et les spécifications techniques.
La Publicité au Paiement par Clic (PPC), où les annonceurs enchérissent sur des mots-clés pertinents pour leurs produits. Les annonceurs sont rémunérés lorsqu'un internaute clique sur une annonce. Les annonces PPC se trouvent généralement en haut et en bas des pages de résultats de recherche.
Frequently Asked Questions
What budget should I set aside for my first campaign in digital marketing?
It all depends upon the type of campaign that you intend to launch. You can spend $50 to $100 on your first campaign.
Advertising space can be purchased on search engines such Google and Bing. These ads typically cost $10 per click.
Banner ads can be placed anywhere on your website that you own. This will attract new visitors to your site and help them return.
You can also hire a freelancer to design some banners for you. Freelancers charge typically $20 to $30 an hour.
Once you have created your first ad, you can begin tracking results. There are many tools for tracking analytics that you can download from the internet.
You can also track data manually. You can use a spreadsheet to keep track of each metric, such as impressions, clicks, and impressions.
After collecting this data, you can determine whether your campaign was successful.
You can always try other methods until you find the one that works.
Social Media Marketing is an excellent way to market your business online. It's a great way to build brand awareness and generate leads. Here are five strategies for using social media to grow your business.
- Make a Facebook fan page – This will allow you to interact directly on Facebook with your customers. You can also upload images, videos, or other files.
- Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. You can increase your visibility with hashtags.
- Post Videos on YouTube. Many people enjoy watching these videos. If they like what you have to offer, they might click through to your site.
- Host live events – Live events allow potential clients to meet you face-to–face. They can ask about your products and services.
- Respond to Customer Reviews – Positive reviews help build trust with your clients and encourage repeat purchases. React quickly to negative comments.
What is the role of marketing in a business strategy?
Marketing is an essential part of every business strategy. Without marketing, no one will know what your company has to offer. Marketing without sales would be pointless. So marketing is essential to any business strategy.
But not everyone understands the importance of marketing. Many people think that marketing is only about spending money on advertising campaigns. Marketing encompasses much more than this. Marketing can be described as everything you do that communicates your company's identity or position in the market.
Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers perceive me? How should I portray myself to the outside world?
If you can't answer these questions, then you aren't thinking about marketing.
Is there any risk associated with digital marketing
Yes, digital marketing has its risks.
You must first protect your online reputation through being cautious about what you share on social media.
You must ensure that your content does not infringe any intellectual property rights of others.
In addition, you risk losing control of your brand image if you do not monitor your online presence closely.
Finally, identity theft can occur if you give your permission for someone to use your personal information.
How to Protect Your Online Image
- Be careful about what you share on social networks
- Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
- Monitor Brand Image
- Use Strong Passwords
- Avoid Using Personal Details Without Permission
- Notify us immediately of any unauthorized activity
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge your social security number
- Keep up with the latest news
- Stay Away from Scams
- Secure Password
- Always Keep an Eye out for Updates
- Don't Share Too Much Information
- Pay attention when you give out credit card numbers
- Avoid sending money by E-Mail
- Fake websites to avoid
- Negative reviews can hurt your business.
- You should regularly check your credit reports
- You Need to Keep an Eye on Your Privacy Settings
- Ask someone who really knows you before you share something.
What are the 7 steps of internet marketing strategy?
Internet marketing strategies are used to achieve business goals through online media. The seven main steps include planning and research, implementation, monitoring as well as analysis, optimization and evaluation. Each step should be repeated regularly to ensure effective internet marketing.
- Planning – This step involves identifying and developing a strategy for reaching your target audience. Consider the product or services you offer, as well as who might be interested.
- You can understand the needs of your customer and help you choose the best products or services to meet them. Research also provides valuable insights into trends and consumer behavior.
- Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you've selected the platform(s), make sure they're properly configured. Decide whether to spend money on advertising or pay per-click.
- Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics Analytics can be used to track traffic flow, conversion rates and customer demographics.
- This allows you compare results to benchmarks as well as previous performance levels. This step will help you to identify areas that are underperforming.
- Optimization – Optimizing your website means making changes to improve its ability to attract visitors. Your site could be enhanced with new features, or changed in the way that users navigate.
- Evaluation – This is where you can assess how your campaign is performing. Do you see any areas for improvement? If not then you may not have met your goal. If you still have issues to resolve, you will need another evaluation.
What are the main types?
Marketing is the act and communication of ideas, values, messages, and information to consumers. It is common to hear “marketing” interchangeably used with advertising. But in reality, marketing involves more than just advertising. Marketing encompasses all forms of communication used to promote and market a product/service.
Marketing is comprised of branding, promotion, as well as distribution. A company's branding is the way it represents itself to its target market. Promotion is the act that draws attention to your brand by using paid ads, free promotions, or other public relations efforts. Distribution is the process of getting your message out to your target audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.
Why is it so important to define your brand?
Your company's brand is nothing more than a promise you make to your customers. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what makes you stand out from other companies in your industry.
A brand establishes your authority and credibility. Potential customers instantly recognize your company's logo when they see it. They trust you because you've earned their respect.
Your company's culture also influences your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.
Your brand is not just words and images. It's a promise to which your company lives up. It is a promise that you will provide value for your customers.
You need to take into account several things when you are attempting to build your brand. First, you want to choose a name that clearly describes what your company does. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. You'd choose DreamSpark Software if you were running a software firm.
Next, decide how you want your brand to be represented. Will you use a recognizable symbol? Will you use colors that complement your corporate image? Will you use logos?
You'll also want to think about how your target audience sees your brand. Will you portray yourself as friendly and helpful? Do you seem trustworthy and professional? Will you seem knowledgeable and experienced?
These are all questions to ask before you build your brand.
Statistics
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
External Links
moz.com
- SEO Learning Center – Moz
- [Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months
statista.com
neilpatel.com
blog.hubspot.com
How To
Top 10 Affiliate Marketing Strategy for 2022
Affiliate marketing is an extremely popular method of online advertising that marketers use today.
It allows companies promote products without incurring upfront costs. Instead, affiliates receive a commission each time users purchase advertised products.
There are two main types: performance-based or cost-per sale. An affiliate is paid after a set number of sales. Affiliates earn a fixed amount regardless of whether they sell anything.
We will cover the top ten affiliate marketing strategies of 2022 in this article. Each strategy will be explained and illustrated with examples.
#1. Build a Brand Loyalty Program
E-commerce sites are increasingly adopting loyalty programs for brands. They enable customers to accumulate points whenever they shop or visit a website.
These points can be later redeemed for special offers, discounts or rewards.
Amazon Prime, for example, gives members exclusive deals and perks.
Amazon also offers Associates, a referral system. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.
#2. 2. Use social media to promote products
It's easy to advertise products via social media platforms, such as Facebook, Twitter or Instagram.
Potential buyers can be targeted directly by companies through ad campaigns. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.
They may also target those who live within walking distance to a store.
Twitter is another platform where companies can reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.
Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however isn't able to allow businesses direct messages.
Instead, followers see the posts in their feeds automatically.
Pinterest is another social network that allows businesses and customers to connect. These connections include answering customer questions and sharing images.
#3. #3. Offer special discounts to influencers
Influencer marketing is an effective tool for increasing brand awareness. Brands can partner with influencers to offer them incentives for posting promotional material about their products.
In many cases, this partnership involves giving influencers products to try out or review.
These partnerships don't just include reviewing products. Influencers can also become brand ambassadors.
Brands can employ influencers for giveaways, opinions, answering questions, or to simply showcase their products.
#4. #4.
Video ads are becoming more popular. Video ads are increasingly popular online. This is especially true since smartphones and tablets have become more mainstream.
Advertisers can use video ads for attention and to persuade viewers that they should click on products or links.
YouTube is one of most important websites where advertisers are able to place video ads. YouTube allows advertisers to upload up to 60 seconds of video.
Google AdWords is another option for placing video ads. Google uses keywords in order to match ad placements with relevant searches.
#5. Run Mobile Campaigns
Mobile apps are becoming more popular. Many mobile apps let users download games, watch movies, read books, and listen to music.
People spend hours on their phones, reading books, listening and playing video games.
Mobile apps are a great way for businesses to get more visitors to their websites.
Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.
App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.
#6. #6.
For selling physical goods, shopping carts can be a very effective way to do so.
Customers can add items into their cart and checkout to complete the purchase.
Online shopping carts are growing in popularity. Customers can create accounts to browse product listings and make purchases at online retailers like eBay.
Other online retailers, such as Amazon, integrate shopping carts into their websites. Customers can order the items they desire and make payment right away.
#7. #7.
Product lines are a great way to attract new customers.
Companies often send out press releases when they launch a new line.
The release may include information about features, pricing, availability, or other details.
After the launch, the company is free to continue marketing the products.
#8. Develop Cross-Channel Marketing Programs
Cross-channel advertising refers to marketing efforts in multiple channels.
For example, cross-channel marketing could involve sending emails to subscribers via email lists, promoting products on social networks, and running banner advertisements on search engines.
Companies may combine multiple channels to increase their exposure.
For example, some companies sell products at brick-and-mortar locations. They also sell products online.
Companies sometimes use both channels simultaneously in order to increase sales.
#9. #9.
Companies can use data analytics to enhance their business operations and maximize their profits. It involves analysing data collected from diverse sources to identify patterns or trends.
Analytics can be used to identify problems and evaluate current practices. It can also predict future requirements and suggest ways to improve.
Analytics tools can collect data from many sources, including web servers, databases, and applications.
These tools can help companies learn about their customers, and to better understand their behavior.
#10. #10. Increase customer satisfaction
Every business must be customer-oriented. Customers who are satisfied will be more inclined to return for additional services.
Customers who are satisfied with your products are more likely than others to recommend them to others.
Satisfied customers are less likely to complain of poor service.
All businesses must improve customer satisfaction.
It is possible to do this by providing outstanding customer support.
Employees must respond quickly to customer inquiries and address issues promptly.
Fast shipping options are available so that customers don't have too much time before they receive their orders.
Make sure that your website is easy-to-use.
Your site must load quickly and provide clear instructions.
Bear in mind, not all customers can be treated equally
Customers may require additional assistance, while some customers won't need much.
You must tailor your customer support policies to fit individual needs.
This ensures that everyone receives outstanding service.
Check out our guide here if you'd like to know how to start an affiliate marketing campaign.
This article will cover everything you need to know when starting an affiliate marketing program.
Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.
This will give you experience and credibility.
This knowledge can be then used to your advantage and earn
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By: 6479
Title: 11 TED Talks Incroyables sur le Marketing de Contenu Qui Vont Vous Inspirer
Sourced From: internetlib.org/11-must-watch-content-marketing-ted-talks-that-will-inspire-you/
Published Date: 4/19/2025 5:02:41 PM