Are you a marketer for a client that uses an app?
Do you have a strategy to drive website visitors to certain locations within your app?
This blog is for those who don’t already have one.
This blog is for you if you have a deep linking strategy.
Learn more about Firebase Dynamic Links and how it can help marketers reach their app goals, while improving overall marketing strategy.
What are Firebase Dynamic Link?
Before we get into Firebase Dynamic Link, let’s discuss deep linking. This is a strategy that allows one URL to drive traffic towards a specific app location. Deep linking, while it sounds great in theory, can lead to a lack in cohesion between iOS apps and Android apps, broken hyperlinks, and other problems.
Firebase Dynamic links, however, allow users to control their landing point with greater precision than deep hyperlinks. Firebase Dynamic Links allows you to direct users to the IOS or Android apps or the relevant mobile store listing. These links are dynamic and allow you to retrieve the deep link URL which drove the user to the app.
What are Firebase Dynamic Link’s Working Principles?
Dynamic links are smart URLs that allow users to navigate anywhere in an app. These links allow users to see what they are looking for immediately after installing the app.
How Firebase Dynamic Link Can Help Your Marketing Strategy
Firebase Dynamic Links are primarily used to direct users to the intended locations in your app. However, marketers can also benefit from these links.
We have listed six ways Firebase Dynamic Links could help you with your marketing strategy.
Convert site users to app users
You want to drive downloads if you are trying to market an application. Firebase Dynamic Links allows web users to seamlessly move from one site to another with ease.
Imagine a user browsing the web and listening to music. Then, they decide to download the app. Firebase Dynamic links allows them to navigate to the app store and download the app. They can then resume listening to the original song from the app.
It’s pretty cool, right?
The seamless transition between website and app eliminates distractions and improves user experience.
Omnichannel marketing campaigns use a variety channel strategies including email and social media.
Firebase Dynamic Links can help you improve all your marketing campaigns. Here’s how it works:
Firebase Dynamic Links allows users to seamlessly switch from social media channels to the offer in the app when you run a social campaign with an in-app coupon. They can also download the app.
Similar to social campaigns, you can create a well-designed email using Firebase Dynamic Links to drive users to your app. The link will take recipients to the desired location regardless of whether they have downloaded your app.
SMS Marketing Campaigns
Similar to email and social, you can offer a discount via SMS using a Firebase Dynamic Link. You can also drive users to a particular location without losing them, which improves the experience and increases the likelihood of the desired action.
Allow users to share your app content
Firebase Dynamic links makes sharing content from your app simple. Firebase Dynamic Links allows you to offer personalized content in the first app opening, thereby strengthening the connection and solidifying the user as an opener.
Convert Desktop Visitors into App Users
Firebase Dynamic Links allows users to migrate from their desktop site to your mobile app by allowing them access to a deep link. When they click the link from their mobile device it will take them to the right location in the app.
Get In-Person Promotions to Your App
Advertising outside-of-home (OOH), still has a huge impact on consumers. Use your Firebase Dynamic Link QR code in physical displays such as billboards and subway advertisements, flyers or benches.
Improve Analytics Visibility
Marketers know the importance of analytics. Firebase Dynamic Links’ unique tracking capabilities allow you to measure and attribute campaigns using your links.
You can track link success by measuring revenue and in-app events by enabling conversions in the analytics tool. You can track the following events:
- app first-open
- Sign up
- Add to your wishlist
- Add to cart
Analytics tools allow retailers to assess the effectiveness of their campaigns and help marketers make better decisions.
How to create Firebase Dynamic links
Firebase Dynamic Links can be created using either your domain name or a link subdomain. Their site outlines the steps required to implement Firebase Dynamic Links.
Firebase Dynamic links Frequently Asked Questions
What are Firebase Dynamic Links and how do they work?
Firebase Dynamic Links allows you to direct users from any page, email, text or phone to an IOS or Android application. These links can direct users to the correct mobile store listing if they don’t already have the app installed.
These links may persist beyond installation. Users can access the deep link URL when they first open the app.
Marketers should use Firebase Dynamic Links
Marketers should use Firebase Dynamic Link. These links can improve UX by making it easier to navigate to desired locations within apps. They also increase your chances of reaching your app marketing campaign goal.
How can you track Firebase Dynamic Links
Firebase Dynamic Links can be tracked within the Firebase console. It integrates with Google Analytics.
Firebase Dynamic Link Free?
Firebase Dynamic Links are Free!
What is the Firebase Dynamic Links?
Dynamic links are smart URLs that can be used to send users, both existing and potential, anywhere in an app. After installing the app, users can view the content they originally searched for.
Firebase Dynamic Link Conclusion
The smart marketer will be looking for tools that can help you achieve your campaign goals. Consumers’ expectations of what they should experience change with the evolution in search.
Firebase Dynamic Links is a tool that allows potential app downloaders to seamlessly transition from desktop or mobile to your app. The screen instantly shows what they are looking for.
It also makes it more likely that people who download your app will use it. You will be more likely to keep the users you have attracted by making sure that every step is easy and directs them to the right location.
Which marketing materials make the most use of Firebase Dynamic Links? __S.93__
By: Neil Patel
Title: How to Use Firebase Dynamic Links in Your App
Sourced From: neilpatel.com/blog/firebase-dynamic-links/
Published Date: Tue, 10 Aug 2021 14:00:00 +0000