It's clear that a successful video marketing campaign can transform the way your business works.
Video content may be the answer you have been looking for if you want to increase brand awareness, organic lead generation and personal connections with customers.
How do you explain?
Let's have a look at these statistics.
Video content is shared on average 1200 times more than text and images combined. This makes it a great choice for businesses who want to expand their organic reach.
Positive ROI statistics for video content are also booming. They went from 33 percent in 2015, to 87 percent by 2021. Both marketers and businesses have noticed this trend and are now directing budgets towards hiring videographers for new marketing materials, including email outreach, social media and “OTT” video ads on streaming platforms.
The positive results may have been due in part to audience preference. Video content is considered easy to consume and provides a welcome break from the “overabundance” of textual information available online.
Video content creation can be daunting for smaller companies with limited budgets.
This is not something you can do blindly. Understanding the processes behind successful video marketing campaigns will save you from costly mistakes in the long-term.
1. 1.Make a plan, set goals, and measure them
You must have a plan. This is the key to any marketing campaign.
While holding your phone and pointing in the right direction might seem instinctual, there is a lot more to video content.
Planning will allow you to slow down, breathe and find direction.
Video marketing campaigns must be given as much attention and as many opportunities as possible.
A plan will allow you to maximize your reach by posting your video at the right places. Even if your audiences aren't completely different, it's important to make sure you reach every single one of them by posting your video content to all your social media accounts.
You might see your videos go viral if you play your cards well.
A plan will help you organize content ideas and ensure that you have the right tools to make the video. It can also allow you to set aside time to edit the footage before you post it.
This will significantly improve the quality of your videos.
Next, set goals based upon your plan and track the results.
Take this as an example: How would you define success?
Increased sales Higher CTR Higher engagement in your social media posts
These SMART goals are worth a look:
SMART is an internationally recognized system that helps you create measurable, trackable and achievable goals.
This is a simplified cheat-sheet version of the full cheat-sheet for businesses that might find it too difficult.
- What is the goal? Specific goals such as “get more subscribers” and “increase traffic” will not give you much information in the long-term.
- Is it possible to achieve this goal? It's fine to be ambitious but not expecting 1 million YouTube subscribers in the first 6 months may seem unrealistic.
- Can this goal be tracked? This is the sweet spot in goal-setting. You'll have valuable data at the end, regardless of whether you reach it.
Don't forget to hold yourself accountable for your goals.
If you began creating video content today and had no idea of the future direction six months later, I would suggest your campaign is in serious trouble.
Two things are necessary to achieve consistent growth in video marketing:
1. Find what works and recreate it in future videos.
2. Identifying what isn't working and how to fix it in your next videos.
These are the essential steps to increasing the effectiveness and relevance of your video content.
2. Keep doing what you know
You'll probably get ideas for future content, or you might even decide to make a complete content strategy when you create your plan of action.
Be true to your brand voice before you move on. Give your audience the things they want.
You can start educational videos if you have been writing educational content for your blog. Then, see if your audience responds the same way.
Keep doing what you're good at.
Many companies try to innovate, but they forget to pay attention to tried-and-true content types that work.
Your future video marketing efforts could be affected if you try to invent great ideas but then fail to execute them.
Consider these three types of video widely recognized in the marketing community when deciding what content you should make.
1. Educational Videos
Educational videos are about adding value for your audience.
Give them reasons to “follow you for more” or to share your content.
Hint: No one wants to feel like they wasted their time when they get to the end.
Online, informative guides, product demonstrations, and thought-provoking pieces will do well because they engage your audience and make them think.
2. Inspirational Videos
You are responsible for creating inspirational videos. Your job is to capture stunning views, inspire people, and play with emotions.
3. 3). Entertaining Videos
This category is for people who want to make others smile or laugh.
Your content should entice them to explore your brand and create a positive experience they will associate with your product or brand in the future.
It doesn't matter if you don't know where to begin.
You can test content from every category to help you get to know your audience and find your feet.
You'll gain a better understanding of which types of video content work and which don't.
I can assure you that your audience will ask for a different video type if they want it.
Be sure to read your comments! Yes, I do.
3. You must stop limiting your creativity and start creating.
Now that you've finished all of the planning, let's get to the fun part.
Although video creation may seem daunting at first glance, I will let you in on a little secret.
Your first video is .
It's amazing, just think about it! It makes perfect sense that your first video should be your best.
Instead of worrying about every little detail, dive into the creative process.
You have a plan. You already have an idea for your first movie.
Instead of trying to find the best way to begin your video content creation journey you can just start with the first video.
It's going to get easier, trust me.
Don't get me wrong. However, you should still be able to offer as much value and as professional as possible.
It is unrealistic to expect this video to be flawless.
You can provide value in the world of written content by offering advice, but also being a great storyteller.
For me, the earlier you actually start creating relevant content…the better.
Creation means you'll get feedback. You can change where necessary, and not nit-pick when there aren't any. You won't feel stuck if your audience is vocal about their preferences.
It is really that easy.
Are you lacking the right tools for filming? It's okay. You're in the right place!
You can reach for your wallet and grab me.
Do you feel that rectangle of metal there?
You can make videos with your smartphone if you have one.
Although it might not be perfect, their rapidly improving cameras make a big difference for low-budget marketers. That's okay.
You can invest more money and time in video creation as your video marketing strategy evolves.
InVideo is your one-stop shop for customizing and video editing.
The best part?
To create amazing videos, you don't have to be an expert in design or editing.
Why should you stop when you can go further?
If you are seeing positive results, but don't have time for video production, consider hiring professionals to help you put together your videos. You can also invest in professional cameras and lighting equipment to make editing easier.
You might not find the perfect moment to upload your first video. Don't waste time, just start.
4. Search is Important
I enjoy sharing my passion for the creative process and the useful tips that can be used in the worlds of video marketing.
But there is more to video marketing than you might think.
SEO is still incredibly important behind the scenes, regardless of whether you are a fan or not.
It is so crucial that I created a video to show local businesses how to do it without spending a lot of money on marketing.
Let me be very clear. You are most likely missing out on free exposure if your video content isn't being optimized for search.
You might be afraid. Don't worry. Here's a quick fix that will get you back on the right track.
This will all seem strangely familiar if you are familiar with SEO for your website.
Your video title will determine how high you rank on sites such as YouTube.
This next step might seem new even if you are familiar with SEO through your website.
What are the description sections for YouTube videos? Google's Algorithm searches them for its users. The general idea is to use SEO for high-performing video marketing.
- Avoid keyword stuffing.
- Be sure that your keywords are relevant.
- Do your research to understand the mindset of your customers.
The best descriptions usually include keywords and a description that describes your video.
Balance storytelling and metrics. If you're unsure of what to write, maybe you should consider hiring a copywriter.
SEO is the foundation of any content strategy that's truly effective. It's particularly important for video marketing.
It wasn't that long ago, celebrity endorsement was something only the most powerful brands could afford.
Local businesses and smaller brands could not afford to sit back and let actors and athletes use their mass appeals to sell more of their products.
Things have changed, but don't be discouraged.
Micro-influencers have been on the rise.
They have a loyal following and an unique understanding of how they can appeal to people in their industry.
You are honest? They can be quite effective.
Our marketplaces have changed dramatically with the advent of social media and the internet. Consumer habits are changing and we now search online for the lowest price. Marketing landscapes are virtually unrecognizable.
Influencers who are best at influencing others can help you to see your content clearly and offer valuable insights on how to best reach your audience.
It's also a powerful way to make your brand known to millions of people.
Take a look at Dude Perfect's partnership with Hasbro to promote their new Nerf product, Mega Magnus.
It is two things that make it possible to effectively team up with influencers.
- Be careful when choosing your influencers! Don't contact someone controversial if your brand is family-friendly.
- Communicate! Communicate! This will lead to miscommunication and may result in you receiving content that you don't like.
6. Advertisements should be used to their full potential
You don't have to try something new with video content. It's okay to not use the same principles of marketing you used for previous content.
You should draw from both organic as well as paid traffic if you have a comprehensive marketing strategy.
This section is ideal for those who are completely new to the subject or just need to refresh their memory on how to maximize their ads.
Let's look at the targeting mechanisms for Facebook ads.
Brands can use Facebook to easily customize their ads for a wide range of users.
You can target users with ads based on key demographics like their age, gender and location.
Social media analysis can help you determine your average daily reach.
The best part?
Each ad can be customized to increase its relevancy.
Let's take, for example, two videos you have created.
The first video is intended for retirees, while the second is for college graduates.
Instead of showing your audience an ad that is unlikely to be very helpful, make sure that each video has its own category and is presented only to the relevant parties.
You can increase the quality of your video marketing efforts by making sure your ads are targeted. This will result in more customers.
Facebook isn’t the only place you can invest in ads.
This brings up a crucial question: Where should your advertising dollars be spent?
Remember that I said in the first section that posting to a variety places would be beneficial for you over the long-term?
Here is where the seemingly small detail can come in handy.
You have enough data about which platforms are best for video marketing content. Now it is time to put those insights to work.
These metrics will allow you to determine where your content is receiving the most attention.
It's easy to increase your ad budget for these platforms.
Instagram ads are great for your audience if they like to see your videos on Instagram.
Promote your content to Facebook if they love Facebook.
YouTube ads are a great way to get the maximum exposure on YouTube.
Your video marketing will soon take off if you ride the wave of momentum and capitalize on your small victories.
Frequently Asked Questions about Video Marketing
How do I get started with video marketing?
It's easy to get started with your video marketing journey. Follow these 6 steps to increase your chances of success in video marketing.
1. 1. Create a plan, set goals, and measure them
2. Keep doing what you know
3. 3. Stop holding yourself back and start creating
How can I begin an online video marketing campaign for my business?
Social media has made it easier to start an online video marketing campaign. Social media has made it much easier to start an online video marketing campaign. Instead of spending hundreds of thousands of dollars to have your video advert shown on television, you can upload video content anytime to your Facebook, Instagram or LinkedIn accounts at any budget.
How can I start creating a video?
Creating video content requires five main steps:
1. 1. Create a goal
You don't have to be a professional videographer in order to post video content online. So, start recording and go for it!
What is video marketing?
Video marketing is a way to provide users with content in a familiar format. Video marketing can generate organic leads and increase brand awareness. Businesses have the opportunity to build authentic and personal relationships with customers through video marketing.
How much budget should I allot for video marketing?
Video marketing does not require any financial investment. Higher quality videos are more effective, but many businesses can use their mobile phones and free editing services to make better videos. Your marketing budget should not exceed 11 percent of your annual budget. However, you can decide how much or little you spend on paid ads, videographers and professional cameras as well as editing services.
Video Marketing Conclusion
I won't give the impression that video marketing can be easy. It is hard, and it will challenge your abilities.
It can be difficult to create compelling content, especially when you are just starting out. It's not going to be an amazing first video.
That's totally fine!
Let the artists achieve perfection. I will settle for meaningful progress here in the world of marketing.
Create a strategy and then implement it by creating content as quickly as possible. You can measure your results and use the free platforms and resources available to you.
Although video marketing is not an easy way of building your brand, once you start to understand it, you'll wonder how you ever lived without it.
Video marketing is now a part of your content strategy.
What's your experience with video marketing? What have you found to be the most successful paid ads on social media sites such as Facebook and Instagram?
By: Neil Patel
Title: How to Get Started With Video Marketing
Sourced From: neilpatel.com/blog/video-marketing/
Published Date: Wed, 04 Aug 2021 13:00:00 +0000