It is essential to create quality content in order to build your brand and attract key audience members. However, it can be difficult. Outsourcing your content creation might be your best option.
Your brand and reputation are important to your business. You need to be 100% satisfied with the content before you click publish to make sure you are making a good first impression on potential customers.
How can you help your team create unique, consistent content? Your writers will benefit from your suggestions and feedback.
Farmers Insurance's slogan "We know a lot because we've seen many things" is familiar to you. Our writers are sort of the Farmers of content marketing. This is what we do every day.
Our top writers were asked for their tips and tricks in order to facilitate great feedback and communication during editing. This is their best advice, all in one place.
Writing quality content is a priority for businesses that want to be ahead of the rest, with 70% of marketers investing into content marketing. This is something you should do more of. This is a win-win situation for everyone.
Are you ready to find out more? Let's get started.
The Key Takeaways:
Writing feedback is a way to improve the quality of your content.
Develop a strong working relationship by giving constructive feedback to writers.
Make and update a style manual for your writers so they can follow brand consistency.
What is the importance of giving feedback to your team?
To improve the performance of your team, feedback is an important part of any leader’s skill set. Constructive feedback can help you create a better environment, increase productivity, and achieve better business results.
To build a stronger relationship with your customers, your content should be written to address their needs and pain points.
You can help improve the content throughout the project by giving feedback to the developers. This will allow you to enhance your writing skills. MIG starts with testing articles. These are our feedback punching bags.
Your brand can get more content quickly from freelance writers, as 53% of businesses outsource their writing.
Source: Agility PR
These are just a few reasons to give feedback in writing:
- Keep the project on track, and make sure you meet all deadlines
- Avoid major, repeatable mistakes
- Establish healthy relationships with your writers
- Encourage others to achieve better results and professional growth
- You can save your company money by not having to pay for additional revisions
- Increase your market position and thought leadership
- Develop valuable customer relationships
You can keep your writers motivated by providing constructive feedback if you follow a consistent process. This will help your business grow.
Teach your writing style and tone
Give your writers proper guidelines, beyond the Chicago Manual of Style or the Associated Press Stylebook, before you give feedback.
Although you might be eager to give a new assignment off to your writer but you also like examples of style, it allows your writers to refer back to these materials when they have a question and not to you for every detail.
Are you looking for CTAs at each blog's end? What industry terminology is it? What are your buyer personas What is your preferred subheading language? All of these questions can be answered in your stylebook.
Our process; we brief each client with documents. We ask the right questions so that you don't have too many to think about. This is just one benefit of outsourcing content marketing. Without having to work a day, you can gain professional knowledge. This is combined with the extensive research done by our writers, and you have a solid foundation before any content can be written.
These are some additional suggestions for what you should include.
- With a list of benefits that each person can enjoy, target audience
- Information about products and companies with precise details
- If you would like them to be referenced, please provide competitive information
- Capitalization, punctuation and grammar preferences (the Oxford Comma Rule is a controversial subject that's definitely worth mentioning!)
- Tone and voice are key to how your brand resonates.
Your style guidelines can be included with every project assignment brief to ensure that your writers are clear about your expectations and standards. These can be provided in either an e-book PDF or a Google Doc format so that your writers can save it on their computer. Google Docs can be updated at any time, which allows you to change your goals without affecting your work.
Five Ways to Make Your Writing Team Successful
Did you know that 31% of businesses rate the content they publish as successful? Feedback is the key.
Your content idea may be brilliant, but if your feedback is not quality, the project will likely fail. While I know they would love to, they can't read your mind. Sometimes, they need to know about your industry knowledge.
Source: Content Marketing Institute
Let's take a look at some key ways to provide actionable feedback to your writers that will lead to better content.
1. Comment on the Good Qualities of Your Writer
Recent research shows that 44% of people will dissociate if they receive more negative feedback than what they deserve. Negative feedback is not something that anyone likes. So how do you avoid feeling fatigue?
Always begin the feedback loop by commenting about what the writer did well. The writer will be more motivated if you discuss the content as it is. It also helps to highlight what's working and what's not. This will help you better understand your expectations. You can focus more on industry knowledge or search engine optimization if you are having trouble finding positive feedback.
To be able to communicate well with your writer, it takes effort on both sides. Don't get discouraged at the beginning. You and your style must blend together. To do that, constructive feedback is the only way.
2. Partner with your Legal and Cross-Functional Partners
You may need to involve legal and other cross-functional stakeholders depending on the industry. This will make the process more efficient and prevent frustrated writers.
After everyone is involved, you'll be able more clearly define the objectives, features, and what to avoid in your project guidelines.
Your legal and cross-functional teams should review content at the end of the process, not in the middle. This allows the writer to make quick edits and helps you manage time for the stakeholder.
These best practices will make your legal reviews run more smoothly right from the beginning.
- Include any industry knowledge, disclaimers, or regulations that legal may request in the initial project brief. This will ensure your writer is aware of the immediate requirements.
- You might consider creating content that doesn't require a legal review, such as behind-the scenes or how-to guides.
- So that your writer isn't left guessing when they will get the final revision rounds, give your stakeholders a process for providing feedback.
3. In your revision requests, include specific edits
If you are asking for content changes or feedback, be sure to give examples of possible solutions. If your writer continues to use sentence case in their headers, but your guidelines state title case, please comment on it and tell them how to format the text.
Your willingness to provide context to writers shows you are interested in a successful final draft. This helps the writer to be better prepared for future articles. Your future self will be better if you make the revisions and give feedback right away.
Ask your writer questions and give feedback. Asking questions can help the writer to clarify a section or expand their capabilities.
One example would be "Should the SEO services section be replaced with SEO blog writing services?" This is more relevant to our industry and will allow the reader to understand what we do. In this case, the feedback should make the writer feel like they have the right tools to improve the piece. This gives you more context about the work you do and is better feedback.
4. Communication channels should be kept open
When giving feedback to writers, everyone has their own style. Your team may find it hard to understand your content expectations if you make a quick comment. Consider holding regular, in-person or virtual meetings to give feedback in real time.
You can meet with your team to discuss a piece of content you are unsure about, and to talk about the changes you would like to see.
This is why our team has an onboarding procedure in place. It allows for open communication and helps to ensure that we are able to work out any kinks.
5. If you see them, mention recurring mistakes
Marketers may prefer to handle everything themselves than receive feedback. It's possible to be more efficient, but it can lead to writer failure. They won't learn the right tone or structure you want. Your writer will be left scratching their heads if you fail to point out a recurring mistake and then fix it ten times later.
You must be open with your writer from the beginning if you want them to listen to you and trust you. You can also break bad habits and ensure that your writer adheres to your style guide.
Good feedback is key to creating rockstar content
You can stimulate professional growth by providing feedback to your team, or to a content marketing agency. This will allow you create high-quality content that converts.
Although constructive feedback can feel uncomfortable at first it is the best way for your customers to be satisfied with the final product and to reduce the amount of work needed in the future. Are you ready to create engaging content for your business's website? Marketing Insider Group is ready to help you get started.
We'd like to share five additional best practices for giving feedback and asking for content revisions. These are the 5 most common mistakes that have been found that can significantly reduce time and efficiency.
1. Feedback at the Right Time
Timing is key to providing effective feedback. Everybody knows that there is a risk in reviewing work too early in the creative process. This can lead to mistakes and not enough time for corrections. This is obvious. It is a common mistake to make in the creative process, however.
As a stakeholder you need to ensure that the content you are responsible for meets its requirements. This often means checking in with your content creators often and early. Reviewing too soon can disrupt the creative process and cause disruption to the cohesion needed for compelling content.
It is better to communicate your expectations upfront and provide feedback on rough versions of the content than to micromanage its creation. You'll be wasting time on content you could be spending it elsewhere.
2. Send Your Feedback to Context
It will be a time-saver to give feedback on a piece of content once it is available for review. It will yield the same vague feedback if you ask vague questions such as "what do your thoughts?" and "how can this be improved?" Instead, be specific about the feedback you are seeking (and those you aren't).
Let's suppose your team is creating a video testimonial and you would like to get feedback on the first version. You can let your reviewers know that you only want feedback on the story of the video and not the audio mixing. This will ensure that you don't get any requests for work that isn't necessary.
Contextualizing feedback requests instead allows reviewers to concentrate on the actual needs of reviewing and allows for better quality input.
3. Get actionable feedback
Reviewing content is not a way to highlight flaws or shortcomings. It's meant to improve it. Excellent feedback should always offer practical suggestions.
To ensure that your feedback is useful and actionable, make sure it is specific to the issue you are addressing before the content can move on to the next stage. Ask yourself why you don't like it and what you would do differently.
If you are proposing ways to move forward, ensure that your suggestions remain within the original scope. It's not fair to complain about something that was left out in the creative brief or because of limited resources.
You might reconsider giving your feedback if it doesn't lead to a solution that can take place within the required time frame.
4. Separate the Approval and Review Process
It is important to distinguish between requesting feedback and requesting approval. This is one of the best ways to learn healthy reviewing habits.
Not everyone who has to approve can do so. And not everyone who does need to review should be involved in the initial stages of the process. These paths can lead to a mess that is contrary to all the best practices we have discussed.
Instead, limit the review to the stages of the creative process. Only once the project is approved can the final stakeholders be invited to voice their opinions.
Reviewing content should not be about editing and shaping it; approvals should focus on whether the content is suitable for publication (or any other stage).
5. Reduce the number of stakeholders
You have been following best practices and received valuable feedback which has helped you get to the final approval stage. At this stage, you don't need to get approvals from six stakeholders. You won't need to separate your reviewing and approval processes if you have done so thoughtfully.
Instead of creating a committee of content gatekeepers to oversee the process, you might consider including some stakeholders early on. After you have completed the copy, let the legal department and brand team chime into the discussion. It will be better prepared by the time it reaches the approvals required for publication. They will be more aware and likely to say yes. There is less time for dialogue that should have occurred earlier in the feedback process.
These best practices can help you improve your approval and review efficiency regardless of the type of content that you create.
Marketing Insider Group's first article was How to Give Writers Constructive Feedback when Requesting Content Revisions
Frequently Asked Questions
Are there any potential risks in digital marketing?
Digital marketing is not without risks.
Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.
You must ensure that your content does not infringe any intellectual property rights of others.
In addition, you run the risk of losing control over your brand image online if it isn't closely monitored.
If someone uses your information without permission, you could be at risk of identity theft.
How to Protect Your Online Reputation:
- Take care of what you say on social media
- You must ensure that all content is original and does not infringe on any other person's intellectual property rights
- Monitor Your Brand Image
- Use strong passwords
- It is best to not divulge personal information without consent
- Notify us immediately of any unauthorized activity
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never give out your Social Security Number
- Stay up-to-date with the most recent news
- Avoid Scams
- Select a Secure Password
- Always Keep an Eye out for Updates
- Don't share too much information
- Pay attention when you give out credit card numbers
- Send money via EMail.
- Check For Fake Websites
- Bad reviews can be a big problem for your business
- Regularly check your credit reports
- Keep an eye on your privacy settings
- Ask someone who knows you well before sharing something
What makes it so important to identify your brand?
Your company can simply call it a brand. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what makes you stand out from other companies in your industry.
A brand can give you authority and credibility. Potential customers recognize your logo as a sign that you stand behind your products and services. They trust you because they have respect for you.
Your brand is also a reflection of your company's culture. Your employees will feel passionate about your brand if they are passionate about your product or services.
Your brand isn't just words or pictures. It's a promise that your company lives up to. It is your promise to offer value to your customers.
There are several things you should consider when developing your brand. First, you need to choose a name which clearly describes the company's mission. You might choose Sweet Dreams Bakery if your bakery is your business. However, if your company is a software one, DreamSpark Software would be the best choice.
Next, consider how your brand will be presented. Do you want to use a well-known symbol? Will your colors match your corporate identity? Will you use logos
You must also think about the perceptions of your target market regarding your brand. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Will you be able to demonstrate your expertise and knowledge?
These are all important questions you should ask before building your brand.
What is eCommerce marketing?
Ecommerce marketing is online shopping. It's the act and practice of selling products on the internet. This includes purchasing goods from companies, and then selling them via the internet. This would include selling on eBay if you are an individual seller. You could also set up a business to sell your goods for profit. Selling items online is the key to making money.
Here are some more details regarding eCommerce marketing:
The first step in creating a successful eCommerce site is to identify the type of products that you are looking to sell. Next, choose whether you want to sell a single item (e.g. a book) or multiple items (e.g. books and DVDs).
Once you know the product you offer, you will need to find a supplier. A supplier is a company which makes or sells the product that you are looking to sell. For example, if you wanted to start selling greeting cards, you'd need to find a supplier that made and sold greeting cards.
Once you have found a supplier, you need to make a website that will display the products for buyers. Some suppliers offer templates that you can use, while others require you create your template. After you have your website built, it's time to market it. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.
When it comes to marketing your eCommerce company, there are many channels. These include email marketing, search engines and social networks.
- Email marketing is a good choice for most businesses. It's cost effective, easy to use, and delivers great results. However, it can take a lot effort and time to generate quality leads.
- Search engine optimization (SEO) is a technique used to improve the ranking of a webpage for specific keywords. Link building is the most common way to make pages rank higher on search engines.
- Promoting businesses is becoming more important through social networking sites such LinkedIn and Facebook. These social networking sites are used daily by millions of people to communicate with their families and friends. Posting interesting articles on these sites can help you reach thousands of potential customers.
- E-commerce marketers can also use mobile apps to their advantage. People love shopping with their tablets and smartphones. A mobile app lets you reach customers no matter where they are.
eCommerce is now a major business. There are many avenues to promote your small business. Be wise when choosing an eCommerce marketing strategy to maximize your business's potential.
What are the four functions of marketing?
Marketing is the art and science of creating demand for products or services.
It includes information about an organisation's offerings, values, and how these affect customers' lives.
Marketing is also a way to stimulate interest and increase awareness about an offering. It can even drive action (or purchasing) when an invitation is issued.
Marketing has four functions:
- You can create demand by building relationships with potential customers and convincing them that your product/service is worth their time.
- Stimulating Interest – This involves increasing consumer awareness of your product or service.
- Building Awareness: This refers in part to making sure your consumers are well-informed about your product/service and why they might choose to buy it.
- Drive Action – This refers to ensuring that customers purchase your products and services after they become aware of them.
What eCommerce Marketing Strategy should you follow?
There are three types to eCommerce marketing.
- Direct marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
Direct marketing refers to sending emails directly towards potential buyers. Emails could include coupons, discounts, or special offers. This type marketing aims at building customer loyalty and trust.
Search engine optimization is the process of improving your website's ranking in search engines such as Google, Yahoo!, and Bing. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.
Social media marketing can be done via websites such Facebook, Pinterest Instagram, YouTube and Instagram. Your audience to build trust. It's free, easy to set up, and effective.
Each of these methods has its pros and cons. SEO takes effort and time, while direct market requires less effort. You won't get the full benefits of eCommerce marketing if you focus only on one method. We recommend that you combine different marketing methods.
Sending emails could be one way to promote your products and help you rank well in search engines results. You can also advertise via social media and link to your site through those pages.
As you can see there are many options to market your eCommerce shop. You can choose the most effective for your business, and then implement them over time. Good luck!
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz
Online Marketing Tips and Techniques from the Top Brands
When creating content for online marketing, ensure it's relevant to your audience. If your audience doesn't care about your product or service, why would they care about your blog posts?
Your website should be focused on fashion accessories. Not general web design tips.
Use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as an effective way to promote your business. Businesses can use social media platforms to communicate with customers and share information.
You also have the opportunity to make connections with current and potential clients via social media.
Make content that is engaging and encourages users to share it with their friends. Shared content can reach more people and increase traffic to your site.
Regular updates will keep your content current. Posting daily or weekly is better than posting once a month.
Posted content is more popular because readers expect new content.
Include links within your content that lead back to your homepage. This helps visitors find additional resources on your site.
Make sure your content is mobile-friendly. Mobile devices now outnumber desktop computers. According to a recent survey more than half of internet users access websites via smartphones.
Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. In conclusion, the mobile-first approach should be a no-brainer for any website owner or developer.
It's more than aesthetics. Mobile sites are more likely to convert better than desktop websites. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.
Your audience will value your content.
By: Michael Brenner
Title: How To Give Writers Constructive Feedback When Requesting Content Revisions
Sourced From: marketinginsidergroup.com/content-marketing/help-us-help-you-how-to-give-writers-constructive-feedback/
Published Date: Wed, 08 Mar 2023 14:46:28 +0000