Are you looking to be a leader within your industry?
Oberer Homes is a semi-custom home builder and full-service realty company in Dayton, Ohio. This was their number one goal. Oberer Homes, a locally-owned business that is family-owned, aimed to be a local expert for current and future residents.
Traci Bohn, Marketing Director at Oberer, knew for a long time that content marketing was the best way to build this reputation. They knew that they had to change their approach in mid-2020 as the world was turning upside down and the realty industry was facing great uncertainty.
Two years later, Oberer has reached this goal. They are now a top-performing Google article publisher and have significant organic traffic and site views increases.
This case study will show you how Oberer Homes and Marketing Insider Group partnered to achieve these results. It also shows how you can do it for your own business.
Quick Takeaways
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Content marketing success requires regular publishing and a solid SEO strategy.
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You can work with agencies to create engaging content that represents your brand.
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Oberer Homes has seen significant growth in organic searches, website traffic and overall search visibility.
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Oberer has a large content library. Most of their most popular web pages are blog posts.
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Oberer publishes 2 blog posts per week and takes very little time editing content.
The Problem:
Oberer recently switched their marketing focus to digital channels. This included a content marketing strategy that was centered around an active blogging blog. They had been working with many partners to produce content. Their efforts were not successful because they failed to focus on the right things and did not do enough research to be noticed by Google.
Traci shared that "over the years our digital strategy for marketing has been really disjointed." Traci said, "We have worked with many partners and nothing was ever consistent." Although we did have a content strategy, it was only two blogs per month and was not optimized for SEO.
Oberer knew they needed a solution but had reservations about hiring a partner. Budget was another consideration as there were too many cooks in their content kitchen.
Oberer Homes, a specialty builder, has offerings that don’t fit neatly into any one category and focuses heavily on their local area. It was difficult to find an agency or writer who could capture Oberer Homes' brand.
Traci, however, decided to make the leap.
The Strategy
Oberer's goal to establish their reputation as an industry leader as well as a local expert was at the forefront of MIG's mind as they developed their content plan. It was time to publish after reviewing their content and conducting keyword research.
Oberer's content strategy included a variety of titles in different categories, depending on the areas they were looking to build expertise. These titles included:
- Dayton city guides
- Here are some tips to help you navigate the custom home and new construction process
- Home improvement resources
- Design inspiration for your home.
Traci, a long-time resident of Dayton, felt the content was fresh and new even though she had been there for a while.
"What are the Dayton city guides? I was always amazed when I saw one of these blogs. It's amazing! My family has done many things that we wouldn't normally do now that we know Dayton has great parks and festivals. That's been great!
The Oberer team also worked seamlessly to maximize their content plan's ROI. They gave quick and constructive feedback, published articles frequently, on time, and met regularly with the MIG team in order to monitor progress.
The numbers started to show after a few months. Oberer had an engaging and well-developed content library that they could share with their audience.
Traci shared that almost all of our top pages are blog posts. They are looking at other pages, and visiting our site to learn more about us. It's a great way to show everyone that we are experts in our industry. It has been very beneficial."
The Results
Oberer has a lot of real estate. Pun intended! Google's search results pages. These are the numbers:
- Organic search is up 26% YOY in comparison to 2021
- The number of website visitors has increased by 17% in the same time frame
- 6 of Oberer’s top 10 web pages currently are blog posts
The rankings reports for Oberer's partnership period with MIG show even more remarkable achievements, such as 110+ keywords ranking within the top 20 Google search results and massive jumps in traffic and visibility (as shown below in their all-time performance Report).
The Oberer Team is most proud of their content and the way it represents their brand. Traci was able to publish articles thanks to the seamless collaboration with MIG.
Traci said, "The first few month I edited some articles." "I didn't edit too much, just changed some lingo or added something. The tone and voice have been perfect from the beginning. It's rare for me to make any edits."
The Takeaway
Content marketing is the type that produces serious results and improves performance. It takes consistency, time and expert knowledge in the right areas. Although it can be daunting to work with an agency to get up-to-speed on your business, it is true that no one knows your brand better than you.
Marketing Insider Group values real relationships with its clients. We will get to know you, your company, and everything that is important for your success.
Oberer's story is a great example of the success companies can achieve when they invest in the process. The best part? The best part? They can spend more time serving customers.
Are you looking for results like these?
Marketing Insider Group implements best practices in content marketing that have been proven effective. There is no single solution for content marketing. To create a customized strategy that delivers results, we align them with your company's needs and those of your audience.
You can get more traffic to you site by publishing quality content consistently. Contact us to schedule a consultation and learn how we can help your business earn more leads and traffic.
Marketing Insider Group's article How Oberer Homes Ranks Higher and Gets More Leads With Our Content Marketing Service first appeared on Marketing Insider Group.
Frequently Asked Questions
What type of eCommerce Marketing Strategy should I follow?
There are three types of eCommerce marketing.
- Direct marketing
- Search Engine Optimization, (SEO)
- Social Media Marketing
Direct marketing is sending emails directly to buyers. These emails could contain discounts, coupons, and other special offers. This type of marketing aims to build customer loyalty and trust.
Search engine optimization is the process of improving your website’s ranking in search engines such as Google, Yahoo!, and Bing. You’ll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.
Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. You can connect with your target audience. It is easy to use and free of charge.
Each of these options has its pros, and cons. SEO takes effort and time, while direct market requires less effort. However, if you only focus on one method, you won’t see the full benefit of eCommerce marketing. Combining different marketing strategies is a good idea.
For instance, you could send emails promoting your products and rank highly in search engine results. You could also advertise on social media, and then link back to your website from these pages.
As you can see, there are many ways to market your eCommerce store. Make sure you choose the right work for your business and stick with them. Good luck!
What are 3 examples of internet marketing?
Internet Marketing refers to all online activities that promote products or services. Internet marketing includes email marketing and social media marketing. It also includes search engine optimization (SEO), paid-per-click advertising, PPC, and website design.
It is important to understand that these terms don’t necessarily imply that you need to spend cash to make money. There are many other ways to earn income that don’t require you to spend any money. However, the more you invest in each method, the better return you’ll receive.
Email marketing is the most popular form of internet marketing. This involves sending out emails containing information about your business to potential customers.
Another popular method to advertise is through social media marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites also provide businesses with an excellent opportunity to connect with their clients and increase awareness of their products or services.
Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.
Website design is the art of creating a website that is attractive and functional. Website designers create the website’s layout and style. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.
Advertising known as Pay Per Click (PPC), is where advertisers place bids on keywords that relate to their products or services. Advertisers pay when someone clicks on their ad. PPC ads usually appear at the top or bottom of search results pages.
What is an example of search engine marketing?
Search Engine Marketing, also known as SEM (Search Engine Marketing), is a vital component of digital advertising. SEM covers paid search engine optimization (SEO), sponsored links, display advertisements, paid inclusion and social media marketing.
What are some direct marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing is a great way to reach people anywhere you are. It’s the best way of communicating with customers who have already selected your product/service over another.
It is important to know the type of message that appeals most to your target audience.
It is important to understand your customer’s needs and give it to them.
Direct marketing can be used in many ways to promote your company. You could mail catalogs to customers, or place ads in local newspapers.
Another option is to create a unique mailing list of your existing customers. A good contact database will make it easy to add subscribers to your mailing list.
Ask current customers if their would like to receive promotional materials. Many companies offer discounts for those who sign up to special offers.
Social Media Marketing can be a great way for your business to get noticed online. It’s a powerful tool to promote brand awareness as well as generate leads and sales. Here are five strategies for using social media to grow your business.
- A Facebook Fan Page allows you to interact with customers via Facebook. You can also upload files such as photos and videos.
- Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
- Upload videos to YouTube – People love watching videos. If they like what you have to offer, they might click through to your site.
- Host live events – Live events allow potential clients to meet you face-to–face. They can ask about your products and services.
- Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. Respond quickly to any negative comments.
What are the different types of marketing?
Marketing is broken down into four main categories: Direct Mail Marketing and Traditional Advertising. Public Relations is also included. Digital Marketing falls under the umbrella of digital marketing. Each goal has a different purpose and should each be used for its intended purpose. These can be combined to help you reach your goals.
Statistics
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z’s had bought an item in the previous six months based on an influencer’s recommendation. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
External Links
influencermarketinghub.com
youtube.com
neilpatel.com
- How to Use Search Engine Optimization to Build Your Brand
- Marketing Automation: Examples & Tools (2022)
hubspot.com
How To
How to get your Google Digital Marketing/E-commerce Professional Certification
Google offers a free course online called Search Engine Optimization (for beginners) This is a great way learn how to optimize your site for search engines like Google.
The course covers SEO topics like page titles (meta tags), internal linking, and site speed. If you already have a website, these lessons will help you improve its performance.
You will receive a certificate after you have completed the course. This certificate is valid for 2 years and will allow you to add “SEO” to your LinkedIn profile.
When you finish the course, you also earn 10 CPE credit. Most colleges and universities accept these credits.
Google Certified Partner (GCP), a paid certification program, is also offered by Google. To be GCP certified, candidates must pass rigorous exams and submit evidence of their experience.
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By: Michael Brenner
Title: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service
Sourced From: marketinginsidergroup.com/content-marketing/how-oberer-homes-earned-more-traffic-rankings-and-leads-with-our-content-marketing-service/
Published Date: Mon, 07 Nov 2022 10:00:45 +0000
