Digital marketing is a key concern as consumers increasingly prefer to shop online and do their research before making major purchases.
Source: Image Source
Many businesses are now learning a painful lesson in this seismic shift. Negative online word-of-mouth will ultimately wipe out any short-term gains from your marketing campaign, no matter how brilliant it may be.
Digital marketing is likened to the “new car smell” that we all love and appreciate. eCommerce represents the power under the hood. To be successful in today's online marketplace, you will need both. The internet is full of self-proclaimed experts with no credentials or offering unhelpful solutions.
Who can you trust for solid advice as you try to grow your online business? It is important to find talented people with the relevant experience and numerical wins to back up your claims. Below is a list that you should pay close attention to:
Erik Kasper – Expert at eCommerce Distribution
Nicole Reyhle Expert in Global Retail
Erik Huberman Expert in Overall eCommerce Marketing Strategy
Jeff Coyle – Expert in AI-Powered Content Research and Intelligence.
Brad Redding Expert at Shopify Data Analytics & Conversion Optimization
Jason Hennessey Expert in Performance Search Engine Optimization
Andy Crestodina – Expert in Website Design, Development, & Conversion Optimization
Noah Kagan – Expert in Revenue Generating eCommerce Strategies
Eli Schwartz Expert in Global SEO and ROI Optimization
Gallant Chen Expert in Growth Stage B2B SaaS and Consumer Companies
Joe Hall Expert in Technical SEO Optimization
Robbie Kellman Baxter Expert on Subscription Models
Erik Kasper — Tradefull
Tradefull is Erik's eCommerce platform that allows retailers to operate more efficiently. He is passionate about helping partners achieve their goals and simplifying the eCommerce process for companies of all sizes.
Nicole is an eCommerce expert, and a self-made entrepreneur. Retail Minded is her company, which provides trusted advice for small businesses and retailers looking for best practices and the most current industry trends.
Hawke Media was founded by Erik in 2014. It is a marketing consultancy agency. He tweets about eCommerce, conversion strategies and influencer engagement.
Jeff, MarketMuse's co-founder and COO, is an expert in AI content marketing. He is passionate about helping businesses to grow through creating content-driven customer experiences. Jeff also has a blog that provides many resources to assist you in the eCommerce environment.
Brad, founder and CEO of Elevar is an expert in data and conversions. Brad hopes to help businesses understand the data behind conversions to increase traffic to their websites. Conversion Tracking Playbook is his podcast, which provides information about data conversions.
SEO is an essential tool for growing your business. However, it can be difficult to understand. Jason Hennessey is an SEO expert and shares his strategies and stories with audiences. Jason Hennessey is the right speaker for you if you want to share actionable tips with your audience.
Andy Crestodina, a highly-rated keynote speaker in content marketing and a popular presenter at national conferences, is Andy Crestodina. His pragmatic approach to teaching and training uses simple explanations that simplify complex topics such as search engine optimization, content marketing, and analytics. Andy is often booked for conferences based on his high ratings in feedback forms.
Noah, CEO of AppSumo offers advice to founders and decision-makers regarding business issues. He shares his insights and strategies for eCommerce and marketing growth. You have a great mentor when you add stories from his business successes and failures over the years.
Eli Swartz is the author of Product-Led SEO and a SEO Consultant. He shares his knowledge with audiences to help them tackle B2B and C SEO. He has previously worked with Shutterstock and Quora in order to significantly increase their organic traffic. Eli is able to give his audience the complete SEO picture in order to help them grow their business.
Gallant Chen, a full-time growth consultant, is passionate about helping businesses grow through effective marketing. While he focuses on paid acquisition and demand generation, he can also offer advice on areas like email marketing, marketing operations, and marketing analytics.
Joe, an SEO consultant and principal analyst from Hall Analysis is well-equipped to assist companies looking for an SEO overhaul. There are many tools that can help you dominate the eCommerce market with an SEO-charged strategy.
Robbie Kellman Baxter
Robbie is the author of The Membership Economy, and The Forever Transaction. She is a leading expert in advising subscription-based businesses. You can find many resources, including her books, to help you leverage subscription pricing to create a deeper relationship.
Most businesspeople are open-minded to finding new ways to market their products and services to an increasing online audience after a global pandemic. There are many opportunities, but there is also increased competition. You may be the best, but you must also find your voice in an online market.
Make this the year you invest in yourself, your company, and your team. Look through the links to find someone with a track record. Any of the speakers or trainers mentioned above can give your business an energy boost in the global market.
Marketing Insider Group published the post Ecommerce and Digital Marketing Experts to Pay Attention To.
By: John Hall
Title: ECommerce and Digital Marketing Experts To Pay Attention To
Sourced From: marketinginsidergroup.com/content-marketing/ecommerce-and-digital-marketing-experts-to-pay-attention-to/
Published Date: Mon, 04 Apr 2022 09:00:57 +0000