Modern-day digital marketing is the foundation of any marketing campaign. The rise of social media and SEO has made it easier to get involved in B2B online.
Digital marketing seems to be the new king of offline marketing, as exciting as that may sound. This isn’t a bad or good thing, but rather an evolution of the craft.
Heck, Biztech.com says:
Social media is used by 3.92 billion people. Social media is used by millennials and Gen Z on average seven times per month.
It's easy to forget the "old ways” of marketing when you see numbers like these.
This leads to the obvious question: Is digital marketing the only type of marketing in 2023. Is digital marketing the only type of marketing that is worth your time in today's market environment?
The short answer is: No! No! Combining digital marketing with offline marketing is the best way for your prospects to convert.
Here's a short video from Patrick Dang about offline and online lead generation:
There are many ways to generate leads offline
Your attention doesn't need to be devoted solely to online or offline generation. They should work together
SEO is essential for lead generation. However, prospects can also see physical copies of your content or messaging.
Let's discuss why other marketing methods are important.
Neglecting to use offline tactics could cause you miss a part of your target audience
Online marketing is not a way to reach all your customers. Some people may not use computers as much as they need your products or services.
This is where newspaper advertisements , direct mail flyers or industry events are able to complement your online efforts and strengthen your brand with local prospects.
You cannot afford to not reach out with physical copies your information and messaging.
This is dependent on the buyer personas and your target audience. Digital efforts will be more successful if they are part of a tech-savvy, young population.
However, it is unlikely that all your buyer personas will fall under this category. This is why you should consider other outreach methods to reach them.
B2B companies can generate more leads offline than they do online.
Nothing can compare to the feeling of meeting potential clients face-to-face. Face-to-face interaction is still the best way of conveying sincerity, personalized service, and offline lead generation is important.
This can be attributed to the personalization that you offer prospects when communicating offline. We all know that marketing personalization is a long way.
Source: Marketing charts
Online lead generation is the best in B2B. A study found that 76% of B2B leads are generated from offline sources, compared with 18% via online methods.
Although this case is not unique, the fact that over three quarters of leads were generated is an astounding statistic.
These are some offline marketing strategies that you can use to complement your digital marketing efforts.
Flyers and physical mailing lists
Hosting company events
Utilizing publication media advertisements
Company swag giveaways
Poster campaigns in your area
Be creative! These suggestions, if done properly and effectively can help you get more people to see your product or service.
Let's discuss why digital marketing is still so important!
Your target audience is probably online a lot.
Just in the United States, 223 million Americans (82%) have at least one social media account. More companies are taking advantage of social media platforms to connect with others.
It's all digital. Social media can be used to promote your business and increase brand recognition. Online presence gives you credibility among your target audience.
Digital marketing makes it simple to analyze metrics
Each content strategy is unique and measuring success can be subjective. Key metrics can also vary greatly from one another. Are you looking to get more clicks overall than the previous quarter? How about the conversion of viewers who click your article? What percentage are/aren't customers?
These are just a few examples. Think about what success looks like for YOU in a content marketing campaign.
Here are some metrics that you can use to measure the success of your digital marketing campaigns:
Traffic is not about pageviews or users. Google analytics and other services can provide you with an accurate view of this data. You can also see exactly where your views come from.
Although views are wonderful, what happens after that initial click? Are they just clicking on your ad and then leaving the page? Is the reader sharing it? Are they buying your product?
The conversion rate is a measure of how many prospects become customers. This metric will be the defining metric of your content marketing efforts. Your number one goal in digital marketing should be to convert prospects.
Source: WSI Proven results
It is essential to understand how your organic search results are performing in order to develop a digital marketing strategy. There are several B2B tools that can help you analyze key metrics and your strategy.
Take a bow
The most effective marketing strategies combine offline and online methods to reach their target audience. It all depends on the demographics and preferences of your target audience, as well as your business's nature, product or service offering.
Don't forget that offline brand recognition can result in online traffic and conversions.
Keep trying different marketing strategies until you find the right mix for your business. You will see a steady flow of conversions after you have found the right blend for your business.
Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Get a consultation or check out our blog content.
The post Digital Marketing is the only form of marketing in 2023 Marketing Insider Group published the first version of this article.
By: Carter Grimm
Title: Is Digital Marketing the Only Form of Marketing in 2023?
Sourced From: marketinginsidergroup.com/content-marketing/is-digital-marketing-the-only-form-of-marketing-in-2023/
Published Date: Tue, 13 Sep 2022 10:00:41 +0000