A solid content marketing strategy includes blog writing. You can use articles to attract people to your website. This creative way of getting your product or service in front of the world is called article writing.
Your business' growth depends on the quality of your content. Let's face the truth, sometimes creativity runs dry.
Your blog strategy can be guided by the tried-and-true methods of the top industry players.
For a quick overview of the concepts, here's a video from Neil Patel about blogging.
Companies Spend A LOT (or even too much) on advertising
Blog writing can be a sustainable method to drive new traffic to your website
Building your audience organically can help you save money over paying for paid advertising.
Paid advertising can be great for short-term boosts, but article publishing and blog writing help boost long term organic engagements with prospects and current customers.
It takes on average 3-4 months to produce consistent quality content in order to achieve a greater yield. A solid start is one article per week, but it's best to get into a regular publishing routine for the fastest results in a shorter time.
Source: Marketing Insider Group
This is particularly beneficial for businesses who expect prospects to learn and get information before making a purchase. This creates context around why they need your product and leads them to the conclusion that is why you wrote a blog.
What does quality content look and feel like? If you are looking for blog advice, our guide to writing a perfect blog post will help you. For good measure, here are the essential for publishing content to your website.
1. Keep your word count between 1000 – 1800 words
Google prefers articles that fall within this range. You don't want to have too many articles. This could make your hard work less effective in ranking.
2. Find your keywords
SEO/SEM can be very successful if you know which words are most relevant to the topic you're discussing. Referring to the party favor example, words such as party favor, favor, and event will likely lead to a higher ranking than similar articles.
3. Have a compelling meta description
You know that the hook is everything. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.
These rules should be followed for every blog post that you write. We've compiled our top blog post templates to help you stay on the right track for your content marketing strategy.
Like this! A variety of options and examples in articles gives the reader the best chance to find the right solution for a particular problem.
Attention-grabbing, but not clickbait, is the perfect title for a listicle. If the title is too emotional or shocking, it's clickbait. This can be avoided by using titles that accurately represent your entire article.
Lists can be very creative. Keep in mind that the goal is to get prospects to your site so they are aware of your product and to guide them through the marketing funnel.
Let's take, for example, a startup that sells grilling aprons. Your target audience (grillers) will find your website by creating content that is focused on keywords such as recipes and grills. As they read your blog, you'll see that they do need a grilling apron to cook all the brisket they're making!
This template can be used to create the following articles:
The 15 Best Grill Tools
Top 10 Summer BBQ Recipes
RANKED: Which sauces are best for grilling?
This applies not only to selling products, but also to selling services. These article ideas can help you gain clients for your real estate business.
What to look for when buying a house
10 Things First-Time Homeowners Do Wrong
Top 5 Places To Live (Your Area Here).
What is the reason you use the internet most frequently? Personally, I use the internet to find DIY projects and howtos. Marketing professionals must capitalize on customers who are doing the same thing as us!
A How-to article describes a step-by-step process or solution to a problem. How to ___ is a common title. It's followed by a separate clause that builds trust, such as how you can stick with it or why you should.
Let's continue with the grilling example. These are just a few of the ways that we can apply this blog template in the world BBQ.
How to Get Your Grill Ready For Summer
How to Locate the Best Grill Tools and Why You Should Take a Look Now
The content is designed to solve a problem that the reader might not even have known existed when they first opened it. Your blog post must create a feeling of need. This is key to its success.
Comparative articles should be able to distinguish between similar concepts, or highlight the pros and cons of very different ideas. This formula is often referred to X and Y. This article is especially useful if your clients are doing research about your product or industry.
Marketing Insider Group has some examples of this format:
What Are the Key Differences Between Virtual Events and Webinars?
Organic Search vs. Paid Search vs. Organic Search: Which one is better?
What's the Difference Between Remarketing and Retargeting?
It doesn't have to be Vs.. It can be just a comparison between two topics that will inform your reader about nuance and detail.
Definitions (What is it?)
The definitions section of blog posts is a common thread in all businesses (B2C and B2B). How many times have there been times you've searched the internet for information you were looking for?
This category is an invaluable resource for a B2B. If you are an SEO consultant, keywords such as SEO, search results and Google trends would be targeted.
A definition article should give a broad overview of the topic your target audience is researching or would find interesting. An example of a definition/general overview article could be written by an SEO consultant:
What Is Search Engine Optimization? Why Should You Care?
What's the point of digital marketing?
Building Your Brand Online
Be creative with your titles To attract people who are looking for different things, you should include a variety of titles in your articles. These templates can be used to help you find the best content for your site.
Expert Guest Posts
You might consider hiring a guest author if you are having trouble finding inspiration or don't have time to write. With their expertise, guest writers can give legitimacy to your brain and bring people to your site. They may also be able to create the perfect blog post.
Your blog can be made more credible by hiring professionals from your industry. Experts can also bring their readers along with them, which will increase your readership and clickthrough rate.
Although this one is quite open-ended for the format, creating a strong introduction for your writer and leading them in will help you explain to your regular audience why they should be interested in the wisdom shared. You may need to talk about experience or credentials in order to get your audience's attention.
This is how it looks:
Introduction from you or your author about the expert
-> Intro by the expert
Actual content created by the expert
Take a bow
Whatever template you choose, it doesn't matter what kind of blog you use. What matters is that your blog reiterates the need for your product. This doesn't mean that you shouldn't have a large BUY button at your end. However, writing about topics unrelated to your prospects or clients is not a good idea .
You can increase your content marketing lead conversion rates by keeping these basic rules in mind when writing blog posts. This will help you keep your ad spend down and your content marketing lead conversion rates up. Get started with your ideas!
Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Get a consultation or check out our blog content.
Marketing Insider Group published the post 5 blog post templates to help you create remarkable content.
By: Michael Brenner
Title: 5 Blog Post Templates to Help You Create Remarkable Content
Sourced From: marketinginsidergroup.com/content-marketing/5-blog-post-templates-to-help-you-create-remarkable-content/
Published Date: Mon, 19 Sep 2022 13:15:24 +0000