If you want to stay ahead of your competition, you need to make use of a variety of digital marketing tools. These tools can help you keep track of customer service, social media, and search engine optimization. You should be aware of the importance of social media monitoring and SEO, especially if you want to reach more customers and convert more visitors. Listed below are some of the best tools for digital marketing in 2020. You can also use these free tools to track and improve your company's reputation online.
Free digital marketing tools
If you're planning to start a business, the time is now to choose the best free digital marketing tools. Today, the internet is the epicenter of all sorts of content. From articles to videos, the internet is where your content is likely to go viral. By using the right digital marketing tools, your content will be more likely to go viral and attract more visitors. Listed below are some of the most useful free digital marketing tools for small businesses.
Ahrefs – A comprehensive SEO tool, Ahrefs has data on 150 million keywords in the U.S. and 150 other countries. Ahrefs is an excellent competitor analysis tool, showing you who links to your competition. It also lets you know which pages your competitors rank highly for, so you can determine what areas of your content need improvement. The tool also shows you how many visitors each page receives from search engines, which means that you can focus on the most valuable pages.
Social media monitoring tools
The importance of social media monitoring tools is undeniable. These powerful tools help you shape your online presence, engage with your audience, and promote your products and services. They also enable you to gauge customer sentiments and come up with innovative ideas. Moreover, by keeping track of the conversation on various social media platforms, you can stay on top of cutting-edge trends and keep up with your competitors. Listed below are some of the benefits of social media monitoring tools for marketers.
As per recent reports, seventy-nine percent of millennials and Gen Zers spend most of their time on social media platforms. A brand that responds to social media queries has a greater chance of increasing sales. Social media monitoring is also important for brands as it helps improve their brand image. Moreover, this tool helps in analyzing competitors and industry topics, which can be used by marketers for content creation and customer support.
Search engine optimization tools
SEO tools are an essential part of digital marketing, and the right ones can help your business grow in search rankings. These tools are designed for different purposes and price points. You can choose one that works well for your current needs, or combine them to create an SEO strategy that is tailored to your website's unique requirements. Here are five tools you should invest in. They can help you rank well for any keyword, and can increase your traffic in a number of ways.
An effective SEO tool will support multiple search engines, and it should be compatible with other digital marketing tools, such as pay-per-click campaigns and web analytics software. A good tool will support multiple languages and search engines, and should be compatible with the Webmaster's software, web tracking software, and paid advertising tools. The data mining capabilities of an SEO tool will help it be effective in generating the most relevant data.