Are you a Google expert? You think you are an expert on Google?
You might be surprised if you answer yes to any of these questions.
Google contains myriads. Google is constantly updating its algorithms and offering new services, including secret search functions and in-house SEO guides.
Continue reading to find out more about Google's secrets.
1. Google has Advanced Search Functions: Boolean Operators
Given that 84% of people search Google at least 3 times per day, we're all familiar with the Google Search bar. The search engine has some very cool and advanced functions that many people don't even know about. These tools include a hashtag search function guide that allows users to optimize search engine optimization (SEO), and everything in-between.
We have broken down the top four Google search functions to help you master these secrets.
Search Similar Google Results with Related
You can include related topics by adding “related:” after your search terms. This is a great way to broaden your search, but it also allows you to keep the results within the same thematic area.
This search feature is useful for online marketers and business owners to identify competitors. Google can display vendors that offer similar products or services by assessing the business type, content, category, and location. This makes it easier to search for competitors and social strategy.
Searching Social Network Profiles and Mentions with Google
It's safe to assume that social media is used by more than 49 percent of the world's population. This means there are a lot of profiles to sort through.
The social media search Google secret allows you to use the @ symbol and the handle of your account. Google will compile the results for this user, including tweets and web pages.
By entering the terms you are interested in, followed by the site that you wish to search (e.g. Twitter), you can narrow down your search. This will show you their account and mentions, as well as accounts that are similar or owned by the same person.
This will allow you to identify mentions of brands or competitors you wish to investigate further.
Similar to the @ function, Google search functions can help you find more than just profiles.
To aggregate hashtag results, use the # symbol. This will include the social presence associated to the words and phrases.
If you search #digitalmarketing, change the search date under “Tools” to the past 24 hours, you will see the most recent posts on social media about digital marketing.
If you want a tight lens, change the result type to verbatim using quotation marks–“#digitalmarketing”–to exclusively see the use of the hashtag.
This search functionality allows marketers to see keywords that align with their brand message, while simultaneously looking at how your competitors use social media.
Google Allows You to Access a Site's Cache
Caches can help you learn a lot about your site, from identifying how often it is crawled to relaying information on a page that's down, and many other things.
You can access the saved copy of a website by using the cache: search command prior to the URL.
The cache copy will show you the most recent version of the site, so don’t expect to see a draft from years ago.
You can view the cached copy to see the full version, text-only or source. Google will also provide the timestamps and snapshots.
2. Google makes thousands of updates each year
Google's algorithms weren't updated often in its early days. The algorithm is now updated many times per year.
This (fairly secretive) Google secret is why you should care.
Updates can affect your search visibility and display of pages in search engine result pages (SERPs).
These updates have traditionally included removing spam and ad placements on the SERPs. But, there is a major update coming that will impact how marketers gather information about their target audience.
Google intends to delete all third-party cookies from the engine. Cookies are a tool that tracks individual movements across the internet. They have been used for years by marketers and security threats.
Cookie removal is a major update. However, there are tons of other updates that can affect your digital strategy.
You can stay on top of the latest updates by taking steps to ensure you create flexible, editable websites and pages that can adapt to changes. This will set you up for digital success.
3. Google Knows When Users Leave a Page [Bounce rate]
Are you struggling to increase email sign-up, site traffic or get more leads?
Your bounce rate could be the root of your problem if you answered “yes”.
The bounce rate is the percentage of people who leave your landing page without engaging in any interaction.
Bounce rates are an important metric because they enable you to understand the behavior of your audience on-page.
Google Analytics provides a clear record of such behavior.
Don't worry if you are experiencing high bounce rates or having trouble achieving your marketing goals. There are many steps you can take to lower your bounce rate.
Increase Content Readability
Is your content a big chunk?
You should break it up if so.
Your content should be easy to read and understand. These are some tips to make your pages easier to read:
- To break up the work of reading, use images.
- Quotes can be used to emphasize reliability or break up text.
- Use subheadings
- Bold keywords
- Ask questions to engage readers
- Your landing page or content should be concluded with a subheading entitled conclusion.
Strong Meta Descriptions
Meta descriptions are HTML attributes that describe what a search engine can expect to find on a page. These descriptions are used by search engines to identify the content of your page.
Meta descriptions should not exceed 155 characters. The searcher will be able to see the ellipsis (…) near the end of your description if you exceed this length. You may experience a higher bounce rate due to the inadequacy of your site description.
Optimize your meta descriptions by using a minimum character length of 155 characters and including relevant keywords.
Use Interactive Material
Do you want to engage your site visitors? Interactive content is the best strategy.
Interactive content encourages users to do something, rather than just bouncing around your website. You can encourage visitors to explore your website to learn more about you organization.
Interactive content includes infographics and e-books as well as lookbooks, quizzes and checklists. All of these create and sustain engagement.
4. Google releases their own SEO guides
Google has its own SEO guides, even though some of the things they do may not be obvious to you.
These tools can be customized based on your level of skill and familiarity. They also include a starter and developer guide.
These guides will cover almost everything you need to succeed with SEO on Google.
5. Google Holds Secret Conferences
Google Camp has been held every summer for the past decade.
This is not a bootcamp for developers or coders, despite the name.
This star-studded meeting takes place during the summer months.
The camp is themed each year and covers humanitarian topics such as education and global warming.
These events are attended by former presidents, current stars, fashion designers and tech leaders.
While admission to this event can be expensive and selective, attendees are said to enjoy deep conversation and relaxation.
6. Google Has Fun Easter Eggs
Google is the most popular search engine in the world, but it's also the most fun. You will find an endless number of Easter eggs to keep you entertained while taking a break from customer research. Below are our top three Easter eggs.
This secret feature is great for teaching children the differences between different animal sounds, or just to enjoy some time with nature.
Google's animal sounds feature can be accessed by entering the search phrase “animal sound” in the search bar.
Tic Tac Toe
You can also play a classic game called X's or O's if you're looking for another distracting Google Easter Egg.
Just type the term “tic tac toe” into the search box and you will be on your way with Google AI to play a competitive game.
Are you sitting there with a yes/no question that only the flip of a coin could decide?
Don't worry if you don't own a quarter. Google has one for your needs. You can simply type the phrase flipping a coin in the search bar and get your answer.
7. Google provides directions directly from the search bar
You probably use Google Maps every day, but you can also get directions from any location using the search bar. You can type, for example, “Directions to [destination] From [location]” in the search bar and Google will give you step-by-step instructions. You can also choose to have directions delivered by foot, public transit or car.
8. Google Allows Search within Websites
Don't worry if a website doesn’t have a search function. Google allows you to search for specific queries on a website's contents. Add site:[website] at the beginning of your search and you will be directed to specific results, not the entire web.
9. Google allows you to search for movies, books, and news
Google users are familiar with image and video searches. But did you know that you can also vary the results of your search by medium?
Click the “More” menu item to search for books. You can then select news or movies, and clear out any other search clutter.
Although we all want to be on Google's first page of results, it is not always possible. You can view more search results by clicking “Settings” to the right of the search bar. You can also adjust the number search results displayed.
Google Secrets Most Frequently Asked Questions
Google has secret search functions
What is Google's search algorithm and what should I do?
Yes. Google updates its search algorithm every year with thousands of changes. These updates can have a significant impact on how your site appears in the SERPs.
How can I keep up to date with Google's evolving algorithm?
The answer is not simple, but we believe that good defense is better than bad offense. Some of Google's most significant changes are made public before they take effect. You can be prepared for any updates by building an adaptable and agile website.
Google Holds Secret Conferences?
Yes. Each year, thousands of guests attend a theme retreat that focuses on a humanitarian issue.
Google Secrets – Conclusion
It doesn't matter if you are a digital marketer, or a business owner. You should learn as much as possible about the search engine that drives most of the traffic to your site.
We all want more visitors to our websites, better SEO and high-converting pages, if we are honest.
You can learn more about Google secrets and use them to your advantage.
This SEO guide? We recommend that you become familiar with all its contents.
While you might not be able to find yourself at Google Camp in Southern Italy, you have a better chance of ranking your site on the first page Google's SERPs.
What Google secrets are you aware of?
By: Neil Patel
Title: 10 Google Secrets You’ll Want to Know
Sourced From: neilpatel.com/blog/google-secrets/
Published Date: Tue, 12 Oct 2021 14:59:24 +0000
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