Many content writers struggle with creating new content for their businesses. YouTube can be a great source of inspiration for finding new ideas and insights to convert into content. When you use YouTube videos for idea generation, you have the advantage of there not being many written sources for the information. You draw on a diverse and unique selection of ideas, and reduce the risk of becoming stale or repetitive. People consume video and blog content differently, and you can use this to your advantage.
- Data suggests that about 75% of companies find the act of constantly coming of new and engaging content a struggle.
- It’s also been suggested that for many of those struggling a big part of the hurdle is the ideation phase, or simply finding a good idea with which to start.
- Some marketers find that perusing their competitor’s blogs gives them fresh mental ammunition to come up with their own creative content.
“Sometimes, you’ll be lucky. You’ll stumble across a super engaging title, but the actual article will be poor quality. Maybe it’s several years old and the information hasn’t been updated. Or perhaps it only scratches the topic’s surface, rather than going in-depth.”