All of us make mistakes. It is part of being human.
Sometimes, however, errors can prove costly.
Marketers running paid campaigns can find that mistakes can be a blessing in disguise. If you’re careful, you can create paid ad campaigns that are based on typos, misspellings and other types errors.
Ad mistakes have a high likelihood of becoming viral. People enjoy making fun of others’ mistakes. Today, this means that you can share your mistakes with your network. A typo, misused or incorrect homophone in an ad could help you make your brand more visible to the world.
It all depends on how you deal with the situation. Don’t try to cover up the error.
Although mistakes can be embarrassing and not used well, they can be used to highlight your brand or product.
6 Creative Ways to Use Misspellings and Typos in Paid Ad Campaigns
You may not be as successful using traditional digital marketing techniques as your competitors. You may need to be different in today’s highly competitive market.
Sometimes, this means making mistakes in paid advertising campaigns, especially your copy. These are six ways to use your written errors to your advantage in paid advertising.
1. Poke Fun at Previous Mistakes
Make a joke out of a past mistake by your brand in your next paid advertising campaign.
Share the ad on social media where it received the most attention for best results. Tag the people who started the conversation about the mistake, and any influencers that joined the chat.
Two reasons are important to learn from your past mistakes.
It Humanizes Your Brand
Being open to admitting your mistakes is a great way to show the humanity of your brand. Humility is a human trait that will make you stand out and help you win customers’ trust.
Great Way To Fan the Flames Of A Viral Brand Awareness Campaign
Your first mistake in a paid ad is an opportunity to ignite brand awareness. If your error was not offensive, don’t apologize. Instead, make fun of yourself. You would be surprised at how many comedians you know are self-deprecating.
Make sure you have fun the next time your paid ads go out with a typo.
2. Common brand name misspellings should be included
Some brand names were deliberately misspelled. Let’s take, for instance:
- Dunkin’ Donuts
- Froot Loops
These letters were deliberately misspelled to increase brand “stickability”, so that people can remember them.
What happens when people misspell your brand name frequently?
Make use of this to your advantage and include the wrong spellings in paid ads.
A little humor can go a long ways. You can laugh at the spelling mistakes in your brand name. Your ad might appear if people search for your brand by using the incorrect spelling of your brand name.
It’s a win/win situation. Customers still find you and you still get traffic that you wouldn’t have otherwise received due to the typo.
Let’s face facts. It doesn’t matter how many times you try to educate people about correct spelling your brand name. You will always find people who misspell it.
However, it is important to not use the wrong spellings of your brand name when creating an ad. You could be in serious trouble if you do this, as it is against Google’s editorial guidelines.
3. Use a word with a double meaning
Creative thinking is key to creating effective paid ads. Homonyms are a creative way to increase your campaign’s effectiveness. These words are words that sound and spell the same, but have multiple meanings. These are examples of homonyms:
When used correctly, words with multiple meanings can make your ad memorable.
Be sure to make the joke accessible to your intended audience. Before you go with something “scandalous”, think about their preferences.
4. Sensational Spelling can be used to create an effect
Sensational spelling can be used to distinguish your brand, products and ads. In case you aren’t aware, sensational spelling is a deliberate departure from the normal spelling of a word but still keeping its pronunciation. These are some examples of sensational spellings:
- Krispy Kreme
Sensational spelling serves two main purposes.
Sensational spelling can be a powerful tool to stop searchers from following their lead. It evokes curiosity because it is not common.
They look great and elicit positive emotions in your target audience. This creates an emotional connection that will work in your favor and increase your conversion rate.
5. Common misspellings and typos in keywords
Digital marketing campaigns are dominated by keyword research. Although it is common to use synonyms and exact match keywords, marketers don’t often consider typos or misspelled keywords.
Make sure to not misspell words that are common in keyword research. There is a good chance that they are not being used by many brands. Bidding on them will not be as costly as bidding for the correct spelling version.
These keywords can be included in your targeted keyword lists to increase reach and keep your ad spending low.
It is a great way to tap into premium traffic by bidding on misspelled and typographical words. But you need to be strategic in how your campaign is executed. It could backfire. Avoid dynamic keyword insertion if you are running a paid advertising campaign that contains misspelled words or typos. Dynamic keyword insertion will ensure that your ad uses the correct spelling of your keyword.
However, spelling mistakes can cause trust issues and lower attention levels. You don’t want users to see your misspelled keywords if you use unsavory methods.
Do you know of words that are frequently misspelled? Find ways to incorporate them naturally. You could, for example, write “Voila” if your company’s mascot shouts “Voila!” often.
Profit from them and create paid advertising campaigns around them.
6. Popular Quotes Misquoted
People love quotes. Quotes can spice up conversations and provide inspiration. They also help to build paid advertising campaigns that are effective.
Yes, that’s right.
In your niche, misquoting well-known quotes disrupts the thought process of your readers and forces them to concentrate on what you are trying to communicate. They might even laugh at it.
Consider using quotes from popular movies or public figures to inspire your next campaign. Then incorporate the quote and add your own twist.
Make sure you let your audience know that you are in on the joke. They might think you didn’t pay enough attention.
2 Examples Of Paid Ad Campaigns with Intentional Typos
Do you need some examples of paid ads campaigns that revolve around typos?
I’ll show you two.
1. You’re Not You When You’re Hungry–Snickers
The classic example of a paid advertisement that deliberately uses a typo in a campaign is the Snickers “you’re no you when you are hungry” campaign.
The brand bid for approximately 25,000 misspelled and grammatical search terms. The first ad would take the user to Snickers’ website for each time they typed in one of these terms in the search bar.
The campaign’s humorous nature was a key factor in its success. Snickers went so far as to misspell their name (and many other words). Take a look below at an example:
Snickers did not base their campaign on product or brand-related misspellings. This is an interesting aspect of this campaign. They targeted words that people search on Google frequently misspell to increase their reach.
That’s what I call thinking outside the box.
2. Slip–Poofing Pillows are a great way to sleep easy
Ten percent of search queries include a spelling error. You can avoid common spelling errors for your product by knowing the basics of how they are written.
Here’s a Poofing Pillows example:
As you can see, Poofing Pillows knowhow spell “mattresses.” But, they have used both the correct spelling and the common misspelling in their paid advertisement to hit both keywords.
For better tracking and management, make sure you create a new ad group to accommodate these ads.
Commonly Asked Questions about Paid Ad Campaigns
Let’s start this discussion about building paid ads around typos, misspellings and mistakes.
What is the process of paying for a campaign?
Search engines and social media platforms allow brands to bid for keywords. The bid that is won gets the ad displayed.
Are paid ads still worthwhile?
Paid ads, despite the fierce competition for keywords are still a great method to generate leads and drive business.
How can I make paid ads stand out?
Be different. You can achieve this by deliberately using misspellings and typos. You might get people to stop and take a closer look.
Are paid ads that contain typos effective?
Paid ads that use typography can be effective if done right. These ads allow you to reach a niche of traffic that not many people are interested in. The typo can spark conversations that will increase brand awareness.
Paid Ad campaigns: Conclusion
Paid advertising campaigns Typos. Misspellings. Grammar errors. These combinations can produce anything positive.
The simple answer is yes.
How you build your campaigns is what matters most. You can build paid campaigns around misspellings and typos using the strategies and tips outlined here.
These campaigns can help you increase brand awareness and sales and reach other marketing and business goals.
Did you ever make a mistake in paid ads? What happened?
By: Neil Patel
Title: How to Build Paid Ad Campaigns Around Typos, Misspellings, and More
Sourced From: neilpatel.com/blog/paid-ads-misspellings/
Published Date: Thu, 07 Oct 2021 18:00:00 +0000
Did you miss our previous article…