Social media is a powerful marketing channel that can no longer be ignored. The number of platforms and the number of people using the platforms is increasing. Demographics data show that there’s no difference in usage of social media between gender, age, religion, ethnicity or nationality. As you explore marketing possibilities for your social media presence, ensure that your approach is systematic and a part of general strategy. Your content needs to be carefully planned and published on a consistent basis.
- If you want to effectively promote your product line on social media, you must have a strategy which includes picking the best channel on which to distribute your media.
- You must pick a channel that aligns with the business outcome you have devised as desirable for you product.
- Different platforms shine at different marketing tasks. For example, Twitter is great at getting links out, while Instagram is great for getting a visual image of your product into the mainstream.
“To begin, you need to understand the definition of Social Media. Social Media is a digital tool that allows users to create, curate, and share different content forms with a predetermined audience and the public.”